Verfügbarkeit: Research methods for business students

Research methods for business students:

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Bibliographische Detailangaben
Hauptverfasser:	Saunders, Mark 1959- (VerfasserIn), Lewis, Philip 1945- (VerfasserIn), Thornhill, Adrian (VerfasserIn)
Format:	Buch
Sprache:	English
Veröffentlicht:	Harlow [u.a.] Pearson 2016
Ausgabe:	7. ed.
Schlagworte:	Forschungsmethode Wissenschaftliches Arbeiten Betriebswirtschaftliches Studium Wirtschaftswissenschaftliches Studium Betriebswirtschaftslehre
Online-Zugang:	Inhaltsverzeichnis
Beschreibung:	Literaturangaben
Beschreibung:	XXVI, 741 Seiten Illustrationen 27 cm
ISBN:	9781292016627

Internformat

MARC


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Datensatz im Suchindex

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adam_text	Titel: Research methods for business students Autor: Saunders, Mark Jahr: 2016 How to use this book xvi Preface xxi Contributors xxiii Publisher s acknowledgements xxv 1 Business and management research, reflective diaries and the purpose of this book 2 Mark Saunders, Philip Lewis and Adrian Thornhill Learning outcomes 2 1.1 Introduction 2 1.2 The nature of research 4 1.3 Business and management research 5 1.4 The research process 11 1.5 Keeping a reflective diary or research notebook 11 1.6 The purpose and structure of this book 15 1.7 Summary 18 Self-check questions 19 Review and discussion questions 19 Progressing your research project: Starting your reflective diary or notebook 20 References 20 Further reading 21 Case 1: Researching buyer-supplier relationships 22 Rosanna Cole Self-check answers 23 2 Formulating and clarifying the research topic 26 Mark Saunders, Philip Lewis and Adrian Thornhill Learning outcomes 26 2.1 Introduction 26 2.2 Attributes of a good research topic 28 2.3 Generating and refining research ideas 31 2.4 Turning research ideas into research projects 42 2.5 Writing your research proposal 53 2.6 Summary 60 Self-check questions 60 Review and discussion questions 61 Progressing your research project: From research ideas to a research proposal 61 References 62 Further reading 63 Case 2: Helpful but not required : A student research proposal 64 Mark Saunders, Philip Lewis and Adrian Thornhill Self-check answers 68 3 Critically reviewing the literature 70 Mark Saunders, Philip Lewis and Adrian Thornhill Learning outcomes 70 3.1 Introduction 70 3.2 The critical review 72 3.3 Literature sources 83 3.4 Planning your literature search strategy 90 3.5 Conducting your literature search 93 3.6 Obtaining and evaluating the literature 102 3.7 Recording the literature 106 3.8 Using Systematic Review 108 3.9 Plagiarism 110 3.10 Summary H2 Self-check questions 112 Review and discussion questions 114 Progressing your research project: Critically reviewing the literature 114 References 115 Further reading 116 Case 3: After the crisis: a systematic and critical review 117 David Denyer Self-check answers 120 4 Understanding research philosophy and approaches to theory development 122 Mark Saunders, Philip Lewis, Adrian Thornhill and Alexandra Bristow Learning outcomes 122 4.1 Introduction 122 4.2 The philosophical underpinnings of business and management 124 4.3 Five major philosophies 135 4.4 Approaches to theory development 144 4.5 Summary 150 Self-check questions 152 Review and discussion questions 152 Progressing your research project: Heightening your Awareness of your Research Philosophy (HARP) 153 References 157 Further reading 158 Case 4: Chinese tourists and their duty-free shopping in Guam 159 Jenny Ma Self-check answers 161 5 Formulating the research design 162 Mark Saunders, Philip Lewis and Adrian Thornhill Learning outcomes 162 5.1 Introduction 162 5.2 Choice and coherence in research design 163 5.3 Methodological choice: the use of a quantitative, qualitative or mixed methods research design 165 5.4 Recognising the purpose of your research design 174 5.5 Choosing a research strategy or strategies 177 5.6 Choosing a time horizon 200 5.7 Establishing the ethics of the research design 201 5.8 Establishing the quality of the research design 201 5.9 Taking into account your role as researcher 207 5.10 Summary 209 Self-check questions 209 Review and discussion questions 210 Progressing your research project: Deciding on your research design 211 References 211 Further reading 214 Case 5: Managers challenges when dealing with change 215 Noelia-Sarah Reynolds Self-check answers 217 6 Negotiating access and research ethics 220 Mark Saunders, Philip Lewis and Adrian Thornhill Learning outcomes 220 6.1 Introduction 220 6.2 Issues associated with gaining traditional access 222 6.3 Issues associated with Internet-mediated access 226 6.4 Strategies to gain access 228 6.5 Research ethics and why you should act ethically 239 6.6 Ethical issues at specific stages of the research process 249 6.7 An introduction to the principles of data protection and data management 261 6.8 Summary 263 Self-check questions 264 Review and discussion questions 265 Progressing your research project: Negotiating access and addressing ethical issues 265 References 266 Further reading 267 Case 6: Chinese students interpretations of trust 268 Miriam Muethel Self-check answers 269 7 Selecting samples 272 Mark Saunders, Philip Lewis and Adrian Thornhill Learning outcomes 272 7.1 Introduction 272 7.2 Probability sampling 276 7.3 Non-probability sampling 295 7.4 Summary 304 Self-check questions 305 Review and discussion questions 307 Progressing your research project: Using sampling as part of your research 308 References 308 Further reading 310 Case 7: Understanding and assessing economic inactivity among Maltese female homemakers 310 Frank Bezzina and Vincent Cassar Self-check answers 312 8 Using secondary data 316 Mark Saunders, Philip Lewis and Adrian Thornhill Learning outcomes 316 8.1 Introduction 316 8.2 Types of secondary data and uses in research 318 8.3 Searching for secondary data 327 8.4 Advantages and disadvantages of secondary data 330 8.5 Evaluating secondary data sources 335 8.6 Summary 344 Self-check questions 344 Review and discussion questions 345 Progressing your research project: Assessing the suitability of secondary data for your research 345 References 346 Further reading 348 Case 8: Values and behaviours for sustainable tourism 348 Susann Power Self-check answers 350 9 Collecting primary data through observation 354 Mark Saunders, Philip Lewis and Adrian Thornhill Learning outcomes 354 9.1 Introduction 354 9.2 Participant observation 356 9.3 Structured observation 366 9.4 Internet-mediated observation 373 9.5 Observation using videography 376 9.6 Summary 380 Self-check questions 381 Review and discussion questions 381 Progressing your research project: Deciding on the appropriateness of observation 382 References 382 Further reading 383 Case 9: Observing work-life balance in my own organisation 384 Amanda Lee and Sophie Mills Self-check answers 386 10 Collecting primary data using semi- structured, in-depth and group interviews 388 Mark Saunders, Philip Lewis and Adrian Thornhill Learning outcomes 388 10.1 Introduction 388 10.2 Types of interview and their link to the purpose of research and research strategy 390 10.3 When to use semi-structured and in-depth interviews 393 10.4 Data quality issues associated with semi-structured and in-depth interviews 396 10.5 Preparing for semi-structured or in-depth interviews 401 10.6 Conducting semi-structured or in-depth interviews 404 10.7 Managing logistical and resource issues 414 10.8 Group interviews and focus groups 416 10.9 Telephone and Internet-mediated interviews 421 10.10 Summary 426 Self-check questions 427 Review and discussion questions 427 Progressing your research project: Using semi-structured, in-depth or group interviews in your research 428 References 429 Further reading 430 Case 10: How do you network in your SME? 431 Mark Saunders, Philip Lewis and Adrian Thornhill Self-check answers 434 11 Collecting primary data using questionnaires 436 Mark Saunders, Philip Lewis and Adrian Thornhill Learning outcomes 436 11.1 Introduction 436 11.2 An overview of questionnaires 439 11.3 Deciding what data need to be collected 444 11.4 Designing the questionnaire 449 11.5 Delivering and collecting the questionnaire 474 11.6 Summary 481 Self-check questions 482 Review and discussion questions 484 Progressing your research project: Using questionnaires in your research 485 References 485 Further reading 487 Case 11: Designing an attractive questionnaire for the Pegasus Memorial museum 487 Marie Ashwin and Alan Hirst Self-check answers 490 12 Analysing quantitative data 496 Mark Saunders, Philip Lewis, Adrian Thornhill and Catherine Wang Learning outcomes 496 12.1 Introduction 496 12.2 Preparing, entering and checking data 498 12.3 Exploring and presenting data 511 12.4 Describing data using statistics 527 12.5 Examining relationships, differences and trends using statistics 532 12.6 Summary 553 Self-check questions 554 Review and discussion questions 556 Progressing your research project: Analysing your data quantitatively 556 References 557 Further reading 558 Case 12: Predicting work performance 559 Celine Rojon Self-check answers 562 13 Analysing qualitative data 566 Mark Saunders, Philip Lewis and Adrian Thornhill Learning outcomes 566 13.1 Introduction 566 13.2 The nature of qualitative data 568 13.3 The nature of qualitative analysis 569 13.4 Preparing your data for analysis 572 13.5 Aids to help your analysis 575 13.6 Thematic Analysis 579 13.7 Template Analysis 587 13.8 Explanation Building and Testing 590 13.9 Grounded Theory Method 594 13.10 Narrative Analysis 500 13.11 Discourse Analysis 504 13.12 Content Analysis and quantifying qualitative data 608 13.13 Data Display and Analysis 513 13.14 Using CAQDAS 615 13.15 Summary 618 Self-check questions 619 Review and discussion questions 619 Progressing your research project: Analysing your data qualitatively 620 References 620 Further reading 622 Case 13: The impact of share announcements on market analysts behaviour 623 Catherine Cassell and Bill Lee Self-check answers 625 14 Writing and presenting your project report 628 Mark Saunders, Philip Lewis and Adrian Thornhill 628 Learning outcomes 628 14.1 Introduction 628 14.2 Undertaking writing 630 14.3 Structuring your project report 633 14.4 Writing reports for different audiences 652 14.5 Making the report s content clear and accessible 654 14.6 Developing an appropriate writing style 656 14.7 Meeting the assessment criteria 661 14.8 Writing a reflective essay or section 662 14.9 Oral presentation of the report 663 14.10 Summary 6677 Self-check questions 668 Review and discussion questions 668 Progressing your research project: Writing your project report 668 References 669 Further reading 670 Case 14: Elena s research project write-up 670 Gail Clarkson Self-check answers 672 Bibliography 674 Appendices 1 Systems of referencing 688 2 Calculating the minimum sample size 704 3 Random sampling numbers 706 4 Guidelines for non-discriminatory language 707 Glossary 710 Index 731
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author	Saunders, Mark 1959- Lewis, Philip 1945- Thornhill, Adrian
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discipline	Allgemeines Wirtschaftswissenschaften
edition	7. ed.
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owner	DE-83 DE-2070s DE-945 DE-M347 DE-706 DE-19 DE-BY-UBM DE-20 DE-1043 DE-523 DE-1049 DE-573 DE-739 DE-1102 DE-522 DE-898 DE-BY-UBR DE-473 DE-BY-UBG DE-526
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spellingShingle	Saunders, Mark 1959- Lewis, Philip 1945- Thornhill, Adrian Research methods for business students Forschungsmethode (DE-588)4155046-8 gnd Wissenschaftliches Arbeiten (DE-588)4066571-9 gnd Betriebswirtschaftliches Studium (DE-588)4006244-2 gnd Wirtschaftswissenschaftliches Studium (DE-588)4066538-0 gnd Betriebswirtschaftslehre (DE-588)4069402-1 gnd
subject_GND	(DE-588)4155046-8 (DE-588)4066571-9 (DE-588)4006244-2 (DE-588)4066538-0 (DE-588)4069402-1
title	Research methods for business students
title_auth	Research methods for business students
title_exact_search	Research methods for business students
title_full	Research methods for business students Mark Saunders ; Philip Lewis ; Adrian Thornhill
title_fullStr	Research methods for business students Mark Saunders ; Philip Lewis ; Adrian Thornhill
title_full_unstemmed	Research methods for business students Mark Saunders ; Philip Lewis ; Adrian Thornhill
title_short	Research methods for business students
title_sort	research methods for business students
topic	Forschungsmethode (DE-588)4155046-8 gnd Wissenschaftliches Arbeiten (DE-588)4066571-9 gnd Betriebswirtschaftliches Studium (DE-588)4006244-2 gnd Wirtschaftswissenschaftliches Studium (DE-588)4066538-0 gnd Betriebswirtschaftslehre (DE-588)4069402-1 gnd
topic_facet	Forschungsmethode Wissenschaftliches Arbeiten Betriebswirtschaftliches Studium Wirtschaftswissenschaftliches Studium Betriebswirtschaftslehre
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MARC

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Schweinfurt Zentralbibliothek Lesesaal

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