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Brand aid: a quick reference guide to solving your branding problems and strengthening your marketing position

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Bibliographic Details
Main Author:	VanAuken, Brad (Author)
Format:	Book
Language:	English
Published:	New York [u.a.] AMACOM, American Management Association 2015
Edition:	2. ed.
Subjects:	Brand name products > Management Branding (Marketing) Trademarks > Design Markenartikel Handelsmarke
Online Access:	Inhaltsverzeichnis
Item Description:	Literaturangaben und Index
Physical Description:	XVIII, 332 S. Ill., graph. Darst.
ISBN:	9780814434734 0814434738

Staff View

MARC


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Record in the Search Index

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adam_text	BRAND AID / VANAUKEN, BRAD. : 2015 TABLE OF CONTENTS / INHALTSVERZEICHNIS A BRAND IS A FRIEND UNDERSTANDING THE LANGUAGE OF BRANDING BRAND MANAGEMENT PROCESS : AN OVERVIEW UNDERSTANDING THE CONSUMER UNDERSTANDING THE COMPETITION BRAND DESIGN BRAND IDENTITY SYSTEM AND STANDARDS DRIVING THE CONSUMER FROM BRAND AWARENESS TO BRAND INSISTENCE BRAND ADVERTISING NONTRADITIONAL MARKETING APPROACHES THAT WORK ONLINE BRAND BUILDING DEVELOPING A BRAND BUILDING ORGANIZATION INTEGRATED BRAND MARKETING CREATING THE TOTAL BRAND EXPERIENCE BRAND EXTENSION GLOBAL BRANDING BRAND RESEARCH BRAND EQUITY MEASUREMENT HOW ORGANIZATION AGE AND SIZE AFFECT BRAND MANAGEMENT ISSUES LEGAL ISSUES IN BRAND MANAGEMENT COMMON BRAND PROBLEMS KEYS TO SUCCESS IN BRAND BUILDING: A SUMMARY DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
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dewey-full	658.8/27
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illustrated	Illustrated
indexdate	2024-07-10T01:15:34Z
institution	BVB
isbn	9780814434734 0814434738
language	English
lccn	014033826
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-027656485
oclc_num	927305532
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owner	DE-M382 DE-573
owner_facet	DE-M382 DE-573
physical	XVIII, 332 S. Ill., graph. Darst.
publishDate	2015
publishDateSearch	2015
publishDateSort	2015
publisher	AMACOM, American Management Association
record_format	marc
spelling	VanAuken, Brad Verfasser (DE-588)173621090 aut Brand aid a quick reference guide to solving your branding problems and strengthening your marketing position Brad VanAuken 2. ed. New York [u.a.] AMACOM, American Management Association 2015 XVIII, 332 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Literaturangaben und Index Brand name products Management Branding (Marketing) Trademarks Design Markenartikel (DE-588)4037584-5 gnd rswk-swf Handelsmarke (DE-588)4023246-3 gnd rswk-swf Markenartikel (DE-588)4037584-5 s Handelsmarke (DE-588)4023246-3 s DE-604 LoC Fremddatenuebernahme application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027656485&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis
spellingShingle	VanAuken, Brad Brand aid a quick reference guide to solving your branding problems and strengthening your marketing position Brand name products Management Branding (Marketing) Trademarks Design Markenartikel (DE-588)4037584-5 gnd Handelsmarke (DE-588)4023246-3 gnd
subject_GND	(DE-588)4037584-5 (DE-588)4023246-3
title	Brand aid a quick reference guide to solving your branding problems and strengthening your marketing position
title_auth	Brand aid a quick reference guide to solving your branding problems and strengthening your marketing position
title_exact_search	Brand aid a quick reference guide to solving your branding problems and strengthening your marketing position
title_full	Brand aid a quick reference guide to solving your branding problems and strengthening your marketing position Brad VanAuken
title_fullStr	Brand aid a quick reference guide to solving your branding problems and strengthening your marketing position Brad VanAuken
title_full_unstemmed	Brand aid a quick reference guide to solving your branding problems and strengthening your marketing position Brad VanAuken
title_short	Brand aid
title_sort	brand aid a quick reference guide to solving your branding problems and strengthening your marketing position
title_sub	a quick reference guide to solving your branding problems and strengthening your marketing position
topic	Brand name products Management Branding (Marketing) Trademarks Design Markenartikel (DE-588)4037584-5 gnd Handelsmarke (DE-588)4023246-3 gnd
topic_facet	Brand name products Management Branding (Marketing) Trademarks Design Markenartikel Handelsmarke
url	http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027656485&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
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