Brand aid: a quick reference guide to solving your branding problems and strengthening your marketing position
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York [u.a.]
AMACOM, American Management Association
2015
|
| Ausgabe: | 2. ed. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Literaturangaben und Index |
| Beschreibung: | XVIII, 332 S. Ill., graph. Darst. |
| ISBN: | 9780814434734 0814434738 |
Internformat
MARC
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| 245 | 1 | 0 | |a Brand aid |b a quick reference guide to solving your branding problems and strengthening your marketing position |c Brad VanAuken |
| 250 | |a 2. ed. | ||
| 264 | 1 | |a New York [u.a.] |b AMACOM, American Management Association |c 2015 | |
| 300 | |a XVIII, 332 S. |b Ill., graph. Darst. | ||
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| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Literaturangaben und Index | ||
| 650 | 4 | |a Brand name products |x Management | |
| 650 | 4 | |a Branding (Marketing) | |
| 650 | 4 | |a Trademarks |x Design | |
| 650 | 0 | 7 | |a Markenartikel |0 (DE-588)4037584-5 |2 gnd |9 rswk-swf |
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Datensatz im Suchindex
| _version_ | 1804152743769669632 |
|---|---|
| adam_text | BRAND AID
/ VANAUKEN, BRAD.
: 2015
TABLE OF CONTENTS / INHALTSVERZEICHNIS
A BRAND IS A FRIEND
UNDERSTANDING THE LANGUAGE OF BRANDING
BRAND MANAGEMENT PROCESS : AN OVERVIEW
UNDERSTANDING THE CONSUMER
UNDERSTANDING THE COMPETITION
BRAND DESIGN
BRAND IDENTITY SYSTEM AND STANDARDS
DRIVING THE CONSUMER FROM BRAND AWARENESS TO BRAND INSISTENCE
BRAND ADVERTISING
NONTRADITIONAL MARKETING APPROACHES THAT WORK
ONLINE BRAND BUILDING
DEVELOPING A BRAND BUILDING ORGANIZATION
INTEGRATED BRAND MARKETING
CREATING THE TOTAL BRAND EXPERIENCE
BRAND EXTENSION
GLOBAL BRANDING
BRAND RESEARCH
BRAND EQUITY MEASUREMENT
HOW ORGANIZATION AGE AND SIZE AFFECT BRAND MANAGEMENT ISSUES
LEGAL ISSUES IN BRAND MANAGEMENT
COMMON BRAND PROBLEMS
KEYS TO SUCCESS IN BRAND BUILDING: A SUMMARY
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
|
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| author | VanAuken, Brad |
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| dewey-full | 658.8/27 |
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| dewey-ones | 658 - General management |
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| dewey-search | 658.8/27 |
| dewey-sort | 3658.8 227 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 2. ed. |
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| illustrated | Illustrated |
| indexdate | 2024-07-10T01:15:34Z |
| institution | BVB |
| isbn | 9780814434734 0814434738 |
| language | English |
| lccn | 014033826 |
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| owner | DE-M382 DE-573 |
| owner_facet | DE-M382 DE-573 |
| physical | XVIII, 332 S. Ill., graph. Darst. |
| publishDate | 2015 |
| publishDateSearch | 2015 |
| publishDateSort | 2015 |
| publisher | AMACOM, American Management Association |
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| spelling | VanAuken, Brad Verfasser (DE-588)173621090 aut Brand aid a quick reference guide to solving your branding problems and strengthening your marketing position Brad VanAuken 2. ed. New York [u.a.] AMACOM, American Management Association 2015 XVIII, 332 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Literaturangaben und Index Brand name products Management Branding (Marketing) Trademarks Design Markenartikel (DE-588)4037584-5 gnd rswk-swf Handelsmarke (DE-588)4023246-3 gnd rswk-swf Markenartikel (DE-588)4037584-5 s Handelsmarke (DE-588)4023246-3 s DE-604 LoC Fremddatenuebernahme application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027656485&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | VanAuken, Brad Brand aid a quick reference guide to solving your branding problems and strengthening your marketing position Brand name products Management Branding (Marketing) Trademarks Design Markenartikel (DE-588)4037584-5 gnd Handelsmarke (DE-588)4023246-3 gnd |
| subject_GND | (DE-588)4037584-5 (DE-588)4023246-3 |
| title | Brand aid a quick reference guide to solving your branding problems and strengthening your marketing position |
| title_auth | Brand aid a quick reference guide to solving your branding problems and strengthening your marketing position |
| title_exact_search | Brand aid a quick reference guide to solving your branding problems and strengthening your marketing position |
| title_full | Brand aid a quick reference guide to solving your branding problems and strengthening your marketing position Brad VanAuken |
| title_fullStr | Brand aid a quick reference guide to solving your branding problems and strengthening your marketing position Brad VanAuken |
| title_full_unstemmed | Brand aid a quick reference guide to solving your branding problems and strengthening your marketing position Brad VanAuken |
| title_short | Brand aid |
| title_sort | brand aid a quick reference guide to solving your branding problems and strengthening your marketing position |
| title_sub | a quick reference guide to solving your branding problems and strengthening your marketing position |
| topic | Brand name products Management Branding (Marketing) Trademarks Design Markenartikel (DE-588)4037584-5 gnd Handelsmarke (DE-588)4023246-3 gnd |
| topic_facet | Brand name products Management Branding (Marketing) Trademarks Design Markenartikel Handelsmarke |
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