Marketing:
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York, NY
McGraw-Hill Irwin
2014
|
| Edition: | 4. ed. |
| Subjects: | |
| Item Description: | Includes index |
| Physical Description: | Getr. Zählung zahlr. Ill., graph. Darst., Kt. |
| ISBN: | 9780078029004 0078029007 |
Staff View
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV042060847 | ||
| 003 | DE-604 | ||
| 005 | 00000000000000.0 | ||
| 007 | t | ||
| 008 | 140905s2014 abd| |||| 00||| eng d | ||
| 020 | |a 9780078029004 |9 978-0-07-802900-4 | ||
| 020 | |a 0078029007 |9 0-07-802900-7 | ||
| 035 | |a (OCoLC)891340807 | ||
| 035 | |a (DE-599)BVBBV042060847 | ||
| 040 | |a DE-604 |b ger | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-573 | ||
| 050 | 0 | |a HF5415 | |
| 082 | 0 | |a 658.8 | |
| 084 | |a QP 600 |0 (DE-625)141905: |2 rvk | ||
| 100 | 1 | |a Grewal, Dhruv |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Marketing |c Dhruv Grewal ; Michael Levy |
| 250 | |a 4. ed. | ||
| 264 | 1 | |a New York, NY |b McGraw-Hill Irwin |c 2014 | |
| 300 | |a Getr. Zählung |b zahlr. Ill., graph. Darst., Kt. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Includes index | ||
| 650 | 0 | |a Marketing | |
| 650 | 7 | |a Marketing |2 stw | |
| 650 | 4 | |a Marketing | |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Levy, Michael |d 1950- |e Verfasser |0 (DE-588)133264262 |4 aut | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-027501723 | ||
Record in the Search Index
| _version_ | 1804152498885230592 |
|---|---|
| any_adam_object | |
| author | Grewal, Dhruv Levy, Michael 1950- |
| author_GND | (DE-588)133264262 |
| author_facet | Grewal, Dhruv Levy, Michael 1950- |
| author_role | aut aut |
| author_sort | Grewal, Dhruv |
| author_variant | d g dg m l ml |
| building | Verbundindex |
| bvnumber | BV042060847 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415 |
| callnumber-search | HF5415 |
| callnumber-sort | HF 45415 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)891340807 (DE-599)BVBBV042060847 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 4. ed. |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01192nam a2200409 c 4500</leader><controlfield tag="001">BV042060847</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">00000000000000.0</controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">140905s2014 abd| |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780078029004</subfield><subfield code="9">978-0-07-802900-4</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0078029007</subfield><subfield code="9">0-07-802900-7</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)891340807</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV042060847</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-573</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HF5415</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 600</subfield><subfield code="0">(DE-625)141905:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Grewal, Dhruv</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Marketing</subfield><subfield code="c">Dhruv Grewal ; Michael Levy</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">4. ed.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">New York, NY</subfield><subfield code="b">McGraw-Hill Irwin</subfield><subfield code="c">2014</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">Getr. Zählung</subfield><subfield code="b">zahlr. Ill., graph. Darst., Kt.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Includes index</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Marketing</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Marketing</subfield><subfield code="2">stw</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Levy, Michael</subfield><subfield code="d">1950-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)133264262</subfield><subfield code="4">aut</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-027501723</subfield></datafield></record></collection> |
| id | DE-604.BV042060847 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T01:11:41Z |
| institution | BVB |
| isbn | 9780078029004 0078029007 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-027501723 |
| oclc_num | 891340807 |
| open_access_boolean | |
| owner | DE-573 |
| owner_facet | DE-573 |
| physical | Getr. Zählung zahlr. Ill., graph. Darst., Kt. |
| publishDate | 2014 |
| publishDateSearch | 2014 |
| publishDateSort | 2014 |
| publisher | McGraw-Hill Irwin |
| record_format | marc |
| spelling | Grewal, Dhruv Verfasser aut Marketing Dhruv Grewal ; Michael Levy 4. ed. New York, NY McGraw-Hill Irwin 2014 Getr. Zählung zahlr. Ill., graph. Darst., Kt. txt rdacontent n rdamedia nc rdacarrier Includes index Marketing Marketing stw Marketing (DE-588)4037589-4 gnd rswk-swf Marketing (DE-588)4037589-4 s DE-604 Levy, Michael 1950- Verfasser (DE-588)133264262 aut |
| spellingShingle | Grewal, Dhruv Levy, Michael 1950- Marketing Marketing Marketing stw Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4037589-4 |
| title | Marketing |
| title_auth | Marketing |
| title_exact_search | Marketing |
| title_full | Marketing Dhruv Grewal ; Michael Levy |
| title_fullStr | Marketing Dhruv Grewal ; Michael Levy |
| title_full_unstemmed | Marketing Dhruv Grewal ; Michael Levy |
| title_short | Marketing |
| title_sort | marketing |
| topic | Marketing Marketing stw Marketing (DE-588)4037589-4 gnd |
| topic_facet | Marketing |
| work_keys_str_mv | AT grewaldhruv marketing AT levymichael marketing |