Strategy and Communication for Innovation:
Gespeichert in:
| Format: | Elektronisch E-Book |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Berlin, Heidelberg
Springer
2013
|
| Ausgabe: | 2nd ed. |
| Schlagworte: | |
| Online-Zugang: | BTU01 FHA01 FHM01 FHN01 FHO01 FHR01 FKE01 FNU01 FWS01 FWS02 HWR01 UBG01 UBM01 UBT01 UBY01 UPA01 Volltext Inhaltsverzeichnis Abstract |
| Beschreibung: | Online-Ressource (XVII, 465 p. 61 illus., 29 illus. in color, online resource) |
| ISBN: | 9783642414794 |
| DOI: | 10.1007/978-3-642-41479-4 |
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Datensatz im Suchindex
| DE-BY-FWS_katkey | 505721 |
|---|---|
| _version_ | 1806178896504160256 |
| adam_text | STRATEGY AND COMMUNICATION FOR INNOVATION
/
: 2013
TABLE OF CONTENTS / INHALTSVERZEICHNIS
PART I - STRATEGIC PERSPECTIVES ON INNOVATION
PART II - COMMUNICATIVE PERSPECTIVES ON INNOVATION
PART III - INTEGRATED PERSPECTIVES ON INNOVATION
PART IV - BEST PRACTICES AND CASE EXAMPLES
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
STRATEGY AND COMMUNICATION FOR INNOVATION
/
: 2013
ABSTRACT / INHALTSTEXT
COMMUNICATION HAS BECOME A CRITICAL FACTOR UNDERPINNING SUCCESSFUL
INNOVATION. AS A NEW COMMUNICATION FIELD, INNOVATION COMMUNICATION
FACILITATES THE SUCCESSFUL LAUNCHES OF NEW PRODUCTS AND SERVICES, THE
ESTABLISHMENT OF STAKEHOLDER RELATIONSHIPS, AND THE STRENGTHENING OF
CORPORATE REPUTATION IN THE LONG-RUN. CONSEQUENTLY, FIRMS TODAY NEED TO
DEVELOP A STRONG PORTFOLIO OF COMMUNICATION TOOLS AS AN INTEGRAL PART OF
THEIR STRATEGIC INNOVATION MANAGEMENT ACTIVITIES. THIS NEW EDITION
CONCENTRATES ON EMERGING APPROACHES AND METHODS FOR INTEGRATING
COMMUNICATION AS PART OF STRATEGIC INNOVATION MANAGEMENT. A KEY THEME IS
THE PROVISION OF AN INTEGRATED PERSPECTIVE TO BRIDGE THE GAP BETWEEN
INNOVATION MANAGEMENT AND COMMUNICATION MANAGEMENT AT BOTH STRATEGIC AND
OPERATIONAL LEVELS. THIS BOOK MAKES AN IMPORTANT CONTRIBUTION TO THIS
EVOLVING ACADEMIC DOMAIN BY PROVIDING MULTIPLE PERSPECTIVES ON THE
LATEST RESEARCH ON INNOVATION COMMUNICATION AND STRATEGIC OPEN
INNOVATION. IT ALSO PROVIDES GUIDANCE FOR MANAGERS SEEKING TO UNDERSTAND
THE DIVERSE WAYS BY WHICH THEY CAN LEVERAGE COMMUNICATION TO SUPPORT
SUCCESSFUL INNOVATION. THE ABILITY TO INNOVATE - I.E. SUCCESSFULLY
INTRODUCE NEW PRODUCTS AND SERVICES TO THE MARKET - IS A KEY SUCCESS
FACTOR THAT UNDERPINS THE PROFITABILITY AND COMPETITIVE ADVANTAGE OF
FIRMS. [...] FROM A STRATEGIC MANAGEMENT PERSPECTIVE, COMMUNICATION
REPRESENTS A CRITICAL SKILL NEEDED TO EXPLORE AND CREATE THE DIVERSE
ROUTES FOR THE COMMERCIALIZATION OF IDEAS ACROSS FUNCTIONS,
ORGANIZATIONS AND INDUSTRIES. [...] THIS BOOK PRESENTS AN UPDATE ON THE
STATE-OF-THE ART THEORETICAL AND PRACTICAL UNDERSTANDING OF THIS FIELD,
BUILDING UPON THE INITIAL STEPS DEVELOPED IN THE FIRST EDITION. THIS NEW
VOLUME BRIDGES THE GAP BETWEEN INNOVATION MANAGEMENT AND COMMUNICATION
MANAGEMENT TO REVEAL MULTIPLE PERSPECTIVES ON STRATEGIC INNOVATION.
ELLEN ENKEL HEAD OF DR. MANFRED BISCHOFF INSTITUTE FOR INNOVATION OF
EADS ZEPPELIN UNIVERSITY
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
|
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| owner | DE-473 DE-BY-UBG DE-739 DE-92 DE-898 DE-BY-UBR DE-2070s DE-M347 DE-703 DE-1049 DE-634 DE-Aug4 DE-19 DE-BY-UBM DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-1051 DE-859 DE-706 |
| owner_facet | DE-473 DE-BY-UBG DE-739 DE-92 DE-898 DE-BY-UBR DE-2070s DE-M347 DE-703 DE-1049 DE-634 DE-Aug4 DE-19 DE-BY-UBM DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-1051 DE-859 DE-706 |
| physical | Online-Ressource (XVII, 465 p. 61 illus., 29 illus. in color, online resource) |
| psigel | ZDB-2-SBE |
| publishDate | 2013 |
| publishDateSearch | 2013 |
| publishDateSort | 2013 |
| publisher | Springer |
| record_format | marc |
| spellingShingle | Strategy and Communication for Innovation Management Wirtschaft Economics Engineering economy Industrial organization (Economic theory) Economics/Management Science Innovationsmanagement (DE-588)4161817-8 gnd Integriertes Management (DE-588)4346301-0 gnd Netzwerkmanagement (DE-588)4245322-7 gnd Unternehmen (DE-588)4061963-1 gnd |
| subject_GND | (DE-588)4161817-8 (DE-588)4346301-0 (DE-588)4245322-7 (DE-588)4061963-1 (DE-588)4143413-4 |
| title | Strategy and Communication for Innovation |
| title_auth | Strategy and Communication for Innovation |
| title_exact_search | Strategy and Communication for Innovation |
| title_full | Strategy and Communication for Innovation edited by Nicole Pfeffermann, Tim Minshall, Letizia Mortara |
| title_fullStr | Strategy and Communication for Innovation edited by Nicole Pfeffermann, Tim Minshall, Letizia Mortara |
| title_full_unstemmed | Strategy and Communication for Innovation edited by Nicole Pfeffermann, Tim Minshall, Letizia Mortara |
| title_short | Strategy and Communication for Innovation |
| title_sort | strategy and communication for innovation |
| topic | Management Wirtschaft Economics Engineering economy Industrial organization (Economic theory) Economics/Management Science Innovationsmanagement (DE-588)4161817-8 gnd Integriertes Management (DE-588)4346301-0 gnd Netzwerkmanagement (DE-588)4245322-7 gnd Unternehmen (DE-588)4061963-1 gnd |
| topic_facet | Management Wirtschaft Economics Engineering economy Industrial organization (Economic theory) Economics/Management Science Innovationsmanagement Integriertes Management Netzwerkmanagement Unternehmen Aufsatzsammlung |
| url | https://doi.org/10.1007/978-3-642-41479-4 http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027094637&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027094637&sequence=000003&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT pfeffermannnicole strategyandcommunicationforinnovation |