Strategies and communications for innovations: an integrative management view for companies and networks
Gespeichert in:
| Weitere Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Berlin [u.a.]
Springer
2011
|
| Schlagworte: | |
| Online-Zugang: | Inhaltstext Inhaltsverzeichnis |
| Beschreibung: | Literaturangaben |
| Beschreibung: | XXX, 404 S. Ill., graph. Darst. 24 cm |
| ISBN: | 9783642172229 9783642172236 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV037385766 | ||
| 003 | DE-604 | ||
| 005 | 20130131 | ||
| 007 | t | ||
| 008 | 110506s2011 gw ad|| |||| 00||| eng d | ||
| 015 | |a 10,N42 |2 dnb | ||
| 015 | |a 11,A15 |2 dnb | ||
| 016 | 7 | |a 1007589442 |2 DE-101 | |
| 020 | |a 9783642172229 |c Pp. : EUR 139.05 (DE) (freier Pr.), ca. sfr 186.50 (freier Pr.) |9 978-3-642-17222-9 | ||
| 020 | |a 9783642172236 |c ebook |9 978-3-642-17223-6 | ||
| 024 | 3 | |a 9783642172229 | |
| 028 | 5 | 2 | |a Best.-Nr.: 12797486 |
| 035 | |a (OCoLC)700626690 | ||
| 035 | |a (DE-599)DNB1007589442 | ||
| 040 | |a DE-604 |b ger |e rakddb | ||
| 041 | 0 | |a eng | |
| 044 | |a gw |c XA-DE-BE | ||
| 049 | |a DE-2070s |a DE-188 |a DE-83 |a DE-B170 | ||
| 082 | 0 | |a 658.406 |2 22/ger | |
| 084 | |a 650 |2 sdnb | ||
| 245 | 1 | 0 | |a Strategies and communications for innovations |b an integrative management view for companies and networks |c Michael Hülsmann ... eds. |
| 264 | 1 | |a Berlin [u.a.] |b Springer |c 2011 | |
| 300 | |a XXX, 404 S. |b Ill., graph. Darst. |c 24 cm | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Literaturangaben | ||
| 650 | 0 | 7 | |a Integriertes Management |0 (DE-588)4346301-0 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Unternehmen |0 (DE-588)4061963-1 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Netzwerkmanagement |0 (DE-588)4245322-7 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Innovationsmanagement |0 (DE-588)4161817-8 |2 gnd |9 rswk-swf |
| 655 | 7 | |0 (DE-588)4143413-4 |a Aufsatzsammlung |2 gnd-content | |
| 689 | 0 | 0 | |a Unternehmen |0 (DE-588)4061963-1 |D s |
| 689 | 0 | 1 | |a Innovationsmanagement |0 (DE-588)4161817-8 |D s |
| 689 | 0 | 2 | |a Netzwerkmanagement |0 (DE-588)4245322-7 |D s |
| 689 | 0 | 3 | |a Integriertes Management |0 (DE-588)4346301-0 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Hülsmann, Michael |d 1968- |0 (DE-588)132436000 |4 edt | |
| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe |t Strategies and Communications for Innovations |
| 856 | 4 | 2 | |m X:MVB |q text/html |u http://deposit.dnb.de/cgi-bin/dokserv?id=3549148&prov=M&dok_var=1&dok_ext=htm |3 Inhaltstext |
| 856 | 4 | 2 | |m DNB Datenaustausch |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=022538785&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-022538785 | |
Datensatz im Suchindex
| _version_ | 1805095945790029824 |
|---|---|
| adam_text |
IMAGE 1
CONTENTS
PART I STRATEGIC PERSPECTIVES ON INNOVATION 1 CHALLENGES, APPROACHES,
AND STRATEGIC ASPECTS OF INNOVATION 3 MICHAEL HUELSMANN AND NICOLE
PFEFFERMANN
2 STRATEGIC OPEN INNOVATION: BASICS, ACTORS, TOOLS AND TENSIONS 11
KATHRIN M. MOESLEIN AND BASTIAN BANSEMIR
3 CHALLENGES AND VISUAL SOLUTIONS FOR STRATEGIC BUSINESS MODEL
INNOVATION 25
MARTIN J. EPPLER AND FRIEDERIKE HOFFMANN
4 COGNITIVE DIVERSITY OF TOP MANAGEMENT TEAMS AS A COMPETENCE- BASED
DRIVER OF INNOVATION CAPABILITY: HOW TO DECODE ITS CONTRIBUTION
COMPREHENSIVELY 37
MICHAEL HUELSMANN, MEIKE TILEBEIN, PHILIP CORDES, AND VERA STOLARSKI
5 DEVELOPING A TECHNOLOGY INTELLIGENCE STRATEGY TO ACCESS KNOWLEDGE OF
INNOVATION CLUSTERS 51
RANI J. DANG, LETIZIA MORTARA, RUTH THOMSON, AND TIM MINSHALL
6 SOCIAL INNOVATION AND INTERACTIVE VALUE CREATION AS STRATEGIC DEMAND
FOR MANAGEMENT 73
RALF KOPP
PART II COMMUNICATIVE PERSPECTIVES ON INNOVATION
7 COMMUNICATION OF INNOVATION: MARKETING, DIFFUSION, AND FRAMEWORKS 97
NICOLE PFEFFERMANN AND MICHAEL HUELSMANN
BIBLIOGRAFISCHE INFORMATIONEN HTTP://D-NB.INFO/1007589442
DIGITALISIERT DURCH
IMAGE 2
XVI CONTENTS
8 INNOVATION MARKETING: AN INTRODUCTION 105
FEE STEINHOFF AND VOLKER TROMMSDORFF
9 THE ROLE OF WORD OF MOUTH IN THE DIFFUSION OF INNOVATION 117 TIM
MAZZAROL
10 AN INTEGRATED APPROACH TO COMMUNICATIONS IN THE OPEN INNOVATION
PROCESS 133
MANFRED BRUHN AND GRIT MAREIKE AHLERS
11 MANAGING EMOTIONS MATTERS: A BALANCED FRAMEWORK FOR COMMUNICATING
INNOVATIONS IN COMPANIES 153
CLAUDIA MAST
12 THE SCENT OF INNOVATION: TOWARDS AN INTEGRATED MANAGEMENT CONCEPT FOR
VISUAL AND SCENT COMMUNICATION OF INNOVATION 1 63 NICOLE PFEFFERMANN
PART III INTEGRATED PERSPECTIVES ON INNOVATION
13 THE LINKAGE BETWEEN STRATEGY AND COMMUNICATION FOR INNOVATION 1 85
NICOLE PFEFFERMANN AND MICHAEL HUELSMANN
14 RESEARCH AND DEVELOPMENT, INNOVATION AND MARKETING: HOW TO CONVINCE
INTERNAL AND EXTERNAL STAKEHOLDERS OF TECHNOLOGICAL INNOVATIONS 1 93
ALEXANDER BREM, MOSTAFA HASHEM SHERIF, LIORA KATZENSTEIN, KAI-INGO
VOIGT, AND DOMINIQUE MARCEL LAMMER
15 A RELATIONAL COMMUNICATION STRATEGY FOR SUCCESSFUL COLLABORATIVE
INNOVATION IN BUSINESS-TO-BUSINESS MARKETS 209 BILL DONALDSON, THOMAS
O'TOOLE, AND MARY HOLDEN
16 STRATEGIC PLANNING FOR COMMUNICATION OF INNOVATION: CROWDSOURCING AS
SOCIAL CAPITAL 229
SHERRY DEVEREAUX FERGUSON
17 ACHIEVING MARKET LEADERSHIP FOR INNOVATION THROUGH COMMUNICATION 243
ERIC VIARDOT
IMAGE 3
CONTENTS XVUE
18 INNOVATION COMMUNICATION AS A CROSS-FUNCTIONAL DYNAMIC CAPABILITY:
STRATEGIES FOR ORGANIZATIONS AND NETWORKS 257 NICOLE PFEFFERMANN
PART IV BEST PRACTICES
19 SCIENCE COMES ALIVE! THE INTERNET FILM PORTAL DFG SCIENCE TV . 293
EVA-MARIA STREIER, NICOLE PFEFFERMANN, AND JOERN GRAPP
20 DHL OPEN INNOVATION: PROGRAM FOR THE DEVELOPMENT, DEPLOYMENT AND
PROMOTION OF INNOVATIVE SOLUTIONS IN LOGISTICS . 305 KEITH ULRICH
21 COMMUNICATION MANAGEMENT VIA WEB: THE WEB-BASED TOOL ICOM COMPASS 319
HANS-WERNER JAEGER AND ANNEGRET JAEGER
22 CASE STUDY ELECTRO-MOBILITY: RWE MOBILITY 339
KATJA REIMANN AND CAROLIN REICHERT
23 A HOLISTIC APPROACH TO COMMUNICATING INNOVATIONS: SIEMENS AND ITS
ENVIRONMENTAL PORTFOLIO 35 1
ULRICH EBERL
24 USER-CENTERED RADICAL INNOVATION AT DEUTSCHE TELEKOM LABORATORIES 363
FEE STEINHOFF AND HENNING BREUER
25 THE HIGH-TECH INNOVATION "PARCELROBOT": PATENT STRATEGY AND
COMMUNICATION TOOLS 379
MORITZ ROHDE, NICOLE PFEFFERMANN, WOLFGANG ECHELMEYER, AND CARSTEN RASCH
INDEX 397 |
| any_adam_object | 1 |
| author2 | Hülsmann, Michael 1968- |
| author2_role | edt |
| author2_variant | m h mh |
| author_GND | (DE-588)132436000 |
| author_facet | Hülsmann, Michael 1968- |
| building | Verbundindex |
| bvnumber | BV037385766 |
| ctrlnum | (OCoLC)700626690 (DE-599)DNB1007589442 |
| dewey-full | 658.406 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.406 |
| dewey-search | 658.406 |
| dewey-sort | 3658.406 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>00000nam a2200000 c 4500</leader><controlfield tag="001">BV037385766</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20130131</controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">110506s2011 gw ad|| |||| 00||| eng d</controlfield><datafield tag="015" ind1=" " ind2=" "><subfield code="a">10,N42</subfield><subfield code="2">dnb</subfield></datafield><datafield tag="015" ind1=" " ind2=" "><subfield code="a">11,A15</subfield><subfield code="2">dnb</subfield></datafield><datafield tag="016" ind1="7" ind2=" "><subfield code="a">1007589442</subfield><subfield code="2">DE-101</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9783642172229</subfield><subfield code="c">Pp. : EUR 139.05 (DE) (freier Pr.), ca. sfr 186.50 (freier Pr.)</subfield><subfield code="9">978-3-642-17222-9</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9783642172236</subfield><subfield code="c">ebook</subfield><subfield code="9">978-3-642-17223-6</subfield></datafield><datafield tag="024" ind1="3" ind2=" "><subfield code="a">9783642172229</subfield></datafield><datafield tag="028" ind1="5" ind2="2"><subfield code="a">Best.-Nr.: 12797486</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)700626690</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)DNB1007589442</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakddb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="044" ind1=" " ind2=" "><subfield code="a">gw</subfield><subfield code="c">XA-DE-BE</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-2070s</subfield><subfield code="a">DE-188</subfield><subfield code="a">DE-83</subfield><subfield code="a">DE-B170</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.406</subfield><subfield code="2">22/ger</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">650</subfield><subfield code="2">sdnb</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Strategies and communications for innovations</subfield><subfield code="b">an integrative management view for companies and networks</subfield><subfield code="c">Michael Hülsmann ... eds.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Berlin [u.a.]</subfield><subfield code="b">Springer</subfield><subfield code="c">2011</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XXX, 404 S.</subfield><subfield code="b">Ill., graph. Darst.</subfield><subfield code="c">24 cm</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Literaturangaben</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Integriertes Management</subfield><subfield code="0">(DE-588)4346301-0</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Unternehmen</subfield><subfield code="0">(DE-588)4061963-1</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Netzwerkmanagement</subfield><subfield code="0">(DE-588)4245322-7</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Innovationsmanagement</subfield><subfield code="0">(DE-588)4161817-8</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="0">(DE-588)4143413-4</subfield><subfield code="a">Aufsatzsammlung</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Unternehmen</subfield><subfield code="0">(DE-588)4061963-1</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Innovationsmanagement</subfield><subfield code="0">(DE-588)4161817-8</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="2"><subfield code="a">Netzwerkmanagement</subfield><subfield code="0">(DE-588)4245322-7</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="3"><subfield code="a">Integriertes Management</subfield><subfield code="0">(DE-588)4346301-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Hülsmann, Michael</subfield><subfield code="d">1968-</subfield><subfield code="0">(DE-588)132436000</subfield><subfield code="4">edt</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Online-Ausgabe</subfield><subfield code="t">Strategies and Communications for Innovations</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="m">X:MVB</subfield><subfield code="q">text/html</subfield><subfield code="u">http://deposit.dnb.de/cgi-bin/dokserv?id=3549148&prov=M&dok_var=1&dok_ext=htm</subfield><subfield code="3">Inhaltstext</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="m">DNB Datenaustausch</subfield><subfield code="q">application/pdf</subfield><subfield code="u">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=022538785&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</subfield><subfield code="3">Inhaltsverzeichnis</subfield></datafield><datafield tag="943" ind1="1" ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-022538785</subfield></datafield></record></collection> |
| genre | (DE-588)4143413-4 Aufsatzsammlung gnd-content |
| genre_facet | Aufsatzsammlung |
| id | DE-604.BV037385766 |
| illustrated | Illustrated |
| indexdate | 2024-07-20T11:07:21Z |
| institution | BVB |
| isbn | 9783642172229 9783642172236 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-022538785 |
| oclc_num | 700626690 |
| open_access_boolean | |
| owner | DE-2070s DE-188 DE-83 DE-B170 |
| owner_facet | DE-2070s DE-188 DE-83 DE-B170 |
| physical | XXX, 404 S. Ill., graph. Darst. 24 cm |
| publishDate | 2011 |
| publishDateSearch | 2011 |
| publishDateSort | 2011 |
| publisher | Springer |
| record_format | marc |
| spelling | Strategies and communications for innovations an integrative management view for companies and networks Michael Hülsmann ... eds. Berlin [u.a.] Springer 2011 XXX, 404 S. Ill., graph. Darst. 24 cm txt rdacontent n rdamedia nc rdacarrier Literaturangaben Integriertes Management (DE-588)4346301-0 gnd rswk-swf Unternehmen (DE-588)4061963-1 gnd rswk-swf Netzwerkmanagement (DE-588)4245322-7 gnd rswk-swf Innovationsmanagement (DE-588)4161817-8 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Unternehmen (DE-588)4061963-1 s Innovationsmanagement (DE-588)4161817-8 s Netzwerkmanagement (DE-588)4245322-7 s Integriertes Management (DE-588)4346301-0 s DE-604 Hülsmann, Michael 1968- (DE-588)132436000 edt Erscheint auch als Online-Ausgabe Strategies and Communications for Innovations X:MVB text/html http://deposit.dnb.de/cgi-bin/dokserv?id=3549148&prov=M&dok_var=1&dok_ext=htm Inhaltstext DNB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=022538785&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Strategies and communications for innovations an integrative management view for companies and networks Integriertes Management (DE-588)4346301-0 gnd Unternehmen (DE-588)4061963-1 gnd Netzwerkmanagement (DE-588)4245322-7 gnd Innovationsmanagement (DE-588)4161817-8 gnd |
| subject_GND | (DE-588)4346301-0 (DE-588)4061963-1 (DE-588)4245322-7 (DE-588)4161817-8 (DE-588)4143413-4 |
| title | Strategies and communications for innovations an integrative management view for companies and networks |
| title_auth | Strategies and communications for innovations an integrative management view for companies and networks |
| title_exact_search | Strategies and communications for innovations an integrative management view for companies and networks |
| title_full | Strategies and communications for innovations an integrative management view for companies and networks Michael Hülsmann ... eds. |
| title_fullStr | Strategies and communications for innovations an integrative management view for companies and networks Michael Hülsmann ... eds. |
| title_full_unstemmed | Strategies and communications for innovations an integrative management view for companies and networks Michael Hülsmann ... eds. |
| title_short | Strategies and communications for innovations |
| title_sort | strategies and communications for innovations an integrative management view for companies and networks |
| title_sub | an integrative management view for companies and networks |
| topic | Integriertes Management (DE-588)4346301-0 gnd Unternehmen (DE-588)4061963-1 gnd Netzwerkmanagement (DE-588)4245322-7 gnd Innovationsmanagement (DE-588)4161817-8 gnd |
| topic_facet | Integriertes Management Unternehmen Netzwerkmanagement Innovationsmanagement Aufsatzsammlung |
| url | http://deposit.dnb.de/cgi-bin/dokserv?id=3549148&prov=M&dok_var=1&dok_ext=htm http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=022538785&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT hulsmannmichael strategiesandcommunicationsforinnovationsanintegrativemanagementviewforcompaniesandnetworks |