Managing sport business: an introduction
Gespeichert in:
Bibliographische Detailangaben
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: Milton Park, Abingdon, Oxon Routledge 2011
Schriftenreihe:Foundations of sport management
Schlagworte:
Online-Zugang:TUM01
Volltext
Beschreibung:Includes bibliographical references and index
"Contemporary sport is both a sophisticated and complex international business and a mass participatory practice run largely by volunteers and community organisations. This authoritative and comprehensive introduction to the theory and practice of sports management helps to explain the modern commercial environment that shapes sport at all levels and gives clear and sensible guidance on best practice in sports management, from elite sport to the local level.The book is divided into three sections. The first examines the global context for contemporary sports management. The second explores the key functional areas of management, from organisation and strategy to finance and marketing, and explains how successful managerial techniques can be applied in a sporting context. The final section surveys a wide range of important issues in contemporary sports management, from corporate social responsibility to the use of information and communication technologies. Together, these sections provide a complete package of theory, applied practical skills and a state-of-the-art review of modern sport business.With useful features included throughout, such as chapter summaries and definitions of key terms, and with each chapter supported with real-world data and examples, this book is essential reading for all students of sport management and sport business"--
Beschreibung:1 Online-Ressource (xxvi, 465 p.)
ISBN:0203858417
041557028X
0415570298
1135167397
9780203858417
9780415570282
9780415570299
9781135167394

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