Online marketing inside out:
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Collingwood
Sitepoint
2009
|
| Edition: | 1. ed. |
| Subjects: | |
| Online Access: | Inhaltsverzeichnis Klappentext |
| Item Description: | Auch angekündigt als: The art & science of online marketing |
| Physical Description: | XXV, 184 S. Ill. |
| ISBN: | 9780980576825 |
Staff View
MARC
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| 246 | 1 | 3 | |a The art and science of online marketing |
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Record in the Search Index
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| adam_text | .Summary of Contents
Preface
..........................................................xxi
1.
The Changing Face of Marketing
....................................1
2.
21st Century Public Relations and Media
.............................7
3.
Turn Page Views into Profit
.......................................33
4.
Search Engine Optimization
.......................................49
5.
Social Media
...................................................77
6.
Email Marketing
................................................95
7.
Affiliate Marketing
.............................................113
8.
Online Advertising
.............................................129
9.
Tying It All Together
............................................161
Index
...........................................................175
CRASH
COURSE
IN ONLINE MARKETING
Online Marketing Inside Out is an invaluable resource for
anyone wanting to market products or services on the Web.
With so many potential customers online, this book will show
you how to reach them through podcasting, blogs, social
networks, video, email, and contextual advertising.
You ll learn about:
♦
The new frontier of PR and media
♦
Achieving the most from the search engine crowd
♦
Promoting your message through social media
♦
Implementing profitable email marketing campaigns
♦
Spreading your message through online advertising
And much more
...
YOUR AUTHORS
Founder of
online shoe
retailer
Shayne has had a healthy
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Brandon
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addiction to the Web since
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building his very first
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1997
As the Marketing
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versees
inter
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Manager for SitePoint. Shayne
fOïlKtS
ЛИ
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online mar
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continually pushes the
BRANDON
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3 .
SHAYNE
Boundaries of online marketing
ELEY
TILLEY
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SITEPOINT BOOKS
S
Advocate best practice techniques
•
Lead you through practical
exampies
•
Provide working code for your web site
•
Make learning easy and fun
Visit us on the Web at sitepoint.com or for sales and support email books@sitepoint.com
|
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| callnumber-search | HF5415.1265 |
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| callnumber-subject | HF - Commerce |
| classification_rvk | QP 650 |
| ctrlnum | (OCoLC)308183095 (DE-599)BVBBV035488151 |
| dewey-full | 338.761 658.872 |
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| dewey-tens | 330 - Economics 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 1. ed. |
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| id | DE-604.BV035488151 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T21:38:44Z |
| institution | BVB |
| isbn | 9780980576825 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-017544576 |
| oclc_num | 308183095 |
| open_access_boolean | |
| owner | DE-703 |
| owner_facet | DE-703 |
| physical | XXV, 184 S. Ill. |
| publishDate | 2009 |
| publishDateSearch | 2009 |
| publishDateSort | 2009 |
| publisher | Sitepoint |
| record_format | marc |
| spelling | Eley, Brandon Verfasser aut Online marketing inside out by Brandon Eley & Shayne Tilley The art & science of online marketing The art and science of online marketing 1. ed. Collingwood Sitepoint 2009 XXV, 184 S. Ill. txt rdacontent n rdamedia nc rdacarrier Auch angekündigt als: The art & science of online marketing Electronic commerce Internet advertising Internet marketing Web search engines Online-Marketing (DE-588)7706419-7 gnd rswk-swf Online-Marketing (DE-588)7706419-7 s DE-604 Tilley, Shayne Verfasser aut Digitalisierung UB Bayreuth application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017544576&sequence=000003&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis Digitalisierung UB Bayreuth application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017544576&sequence=000004&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA Klappentext |
| spellingShingle | Eley, Brandon Tilley, Shayne Online marketing inside out Electronic commerce Internet advertising Internet marketing Web search engines Online-Marketing (DE-588)7706419-7 gnd |
| subject_GND | (DE-588)7706419-7 |
| title | Online marketing inside out |
| title_alt | The art & science of online marketing The art and science of online marketing |
| title_auth | Online marketing inside out |
| title_exact_search | Online marketing inside out |
| title_full | Online marketing inside out by Brandon Eley & Shayne Tilley |
| title_fullStr | Online marketing inside out by Brandon Eley & Shayne Tilley |
| title_full_unstemmed | Online marketing inside out by Brandon Eley & Shayne Tilley |
| title_short | Online marketing inside out |
| title_sort | online marketing inside out |
| topic | Electronic commerce Internet advertising Internet marketing Web search engines Online-Marketing (DE-588)7706419-7 gnd |
| topic_facet | Electronic commerce Internet advertising Internet marketing Web search engines Online-Marketing |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017544576&sequence=000003&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017544576&sequence=000004&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA |
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