Online marketing inside out:
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Collingwood
Sitepoint
2009
|
| Ausgabe: | 1. ed. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis Klappentext |
| Beschreibung: | Auch angekündigt als: The art & science of online marketing |
| Beschreibung: | XXV, 184 S. Ill. |
| ISBN: | 9780980576825 |
Internformat
MARC
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| 246 | 1 | 3 | |a The art & science of online marketing |
| 246 | 1 | 3 | |a The art and science of online marketing |
| 250 | |a 1. ed. | ||
| 264 | 1 | |a Collingwood |b Sitepoint |c 2009 | |
| 300 | |a XXV, 184 S. |b Ill. | ||
| 336 | |b txt |2 rdacontent | ||
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| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Auch angekündigt als: The art & science of online marketing | ||
| 650 | 4 | |a Electronic commerce | |
| 650 | 4 | |a Internet advertising | |
| 650 | 4 | |a Internet marketing | |
| 650 | 4 | |a Web search engines | |
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| 700 | 1 | |a Tilley, Shayne |e Verfasser |4 aut | |
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Datensatz im Suchindex
| _version_ | 1804139101791715328 |
|---|---|
| adam_text | .Summary of Contents
Preface
..........................................................xxi
1.
The Changing Face of Marketing
....................................1
2.
21st Century Public Relations and Media
.............................7
3.
Turn Page Views into Profit
.......................................33
4.
Search Engine Optimization
.......................................49
5.
Social Media
...................................................77
6.
Email Marketing
................................................95
7.
Affiliate Marketing
.............................................113
8.
Online Advertising
.............................................129
9.
Tying It All Together
............................................161
Index
...........................................................175
CRASH
COURSE
IN ONLINE MARKETING
Online Marketing Inside Out is an invaluable resource for
anyone wanting to market products or services on the Web.
With so many potential customers online, this book will show
you how to reach them through podcasting, blogs, social
networks, video, email, and contextual advertising.
You ll learn about:
♦
The new frontier of PR and media
♦
Achieving the most from the search engine crowd
♦
Promoting your message through social media
♦
Implementing profitable email marketing campaigns
♦
Spreading your message through online advertising
And much more
...
YOUR AUTHORS
Founder of
online shoe
retailer
Shayne has had a healthy
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Brandon
is also
addiction to the Web since
the intern-.:
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building his very first
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site
Keise. Ail·.
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&
De
■sign
oack in
1997
As the Marketing
.-.■here he
о
versees
inter
active
Manager for SitePoint. Shayne
fOïlKtS
ЛИ
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online mar
K-ting
continually pushes the
BRANDON
l^Zî
Hr.
VAC blO
g s
3 .
SHAYNE
Boundaries of online marketing
ELEY
TILLEY
„,,,„,.
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.
f, s,trr.
SITEPOINT BOOKS
S
Advocate best practice techniques
•
Lead you through practical
exampies
•
Provide working code for your web site
•
Make learning easy and fun
Visit us on the Web at sitepoint.com or for sales and support email books@sitepoint.com
|
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| classification_rvk | QP 650 |
| ctrlnum | (OCoLC)308183095 (DE-599)BVBBV035488151 |
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| discipline | Wirtschaftswissenschaften |
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| indexdate | 2024-07-09T21:38:44Z |
| institution | BVB |
| isbn | 9780980576825 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-017544576 |
| oclc_num | 308183095 |
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| physical | XXV, 184 S. Ill. |
| publishDate | 2009 |
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| publisher | Sitepoint |
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| spelling | Eley, Brandon Verfasser aut Online marketing inside out by Brandon Eley & Shayne Tilley The art & science of online marketing The art and science of online marketing 1. ed. Collingwood Sitepoint 2009 XXV, 184 S. Ill. txt rdacontent n rdamedia nc rdacarrier Auch angekündigt als: The art & science of online marketing Electronic commerce Internet advertising Internet marketing Web search engines Online-Marketing (DE-588)7706419-7 gnd rswk-swf Online-Marketing (DE-588)7706419-7 s DE-604 Tilley, Shayne Verfasser aut Digitalisierung UB Bayreuth application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017544576&sequence=000003&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis Digitalisierung UB Bayreuth application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017544576&sequence=000004&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA Klappentext |
| spellingShingle | Eley, Brandon Tilley, Shayne Online marketing inside out Electronic commerce Internet advertising Internet marketing Web search engines Online-Marketing (DE-588)7706419-7 gnd |
| subject_GND | (DE-588)7706419-7 |
| title | Online marketing inside out |
| title_alt | The art & science of online marketing The art and science of online marketing |
| title_auth | Online marketing inside out |
| title_exact_search | Online marketing inside out |
| title_full | Online marketing inside out by Brandon Eley & Shayne Tilley |
| title_fullStr | Online marketing inside out by Brandon Eley & Shayne Tilley |
| title_full_unstemmed | Online marketing inside out by Brandon Eley & Shayne Tilley |
| title_short | Online marketing inside out |
| title_sort | online marketing inside out |
| topic | Electronic commerce Internet advertising Internet marketing Web search engines Online-Marketing (DE-588)7706419-7 gnd |
| topic_facet | Electronic commerce Internet advertising Internet marketing Web search engines Online-Marketing |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017544576&sequence=000003&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017544576&sequence=000004&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA |
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