Chinese business: landscapes and strategies

Providing students and businesspeople with information on business in China, this guide features a mix of theoretical, academic and practical perspectives. It offers a wide view of industry structures and the competitive landscape, and provides a framework for Western companies to develop business a...

Full description

Saved in:
Bibliographic Details
Main Author: Liu, Hong (Author)
Format: Book
Language:English
Published: London [u.a.] Routledge 2009
Subjects:
Online Access:lizenzfrei
Inhaltsverzeichnis
Summary:Providing students and businesspeople with information on business in China, this guide features a mix of theoretical, academic and practical perspectives. It offers a wide view of industry structures and the competitive landscape, and provides a framework for Western companies to develop business and marketing strategies.
Item Description:Literaturangaben
Physical Description:XVII, 206 S. graph. Darst.
ISBN:041540309X
9780415403092
0415403081
9780415403085