Chinese business: landscapes and strategies

Providing students and businesspeople with information on business in China, this guide features a mix of theoretical, academic and practical perspectives. It offers a wide view of industry structures and the competitive landscape, and provides a framework for Western companies to develop business a...

Ausführliche Beschreibung

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Bibliographische Detailangaben
1. Verfasser: Liu, Hong (VerfasserIn)
Format: Buch
Sprache:English
Veröffentlicht: London [u.a.] Routledge 2009
Schlagworte:
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Zusammenfassung:Providing students and businesspeople with information on business in China, this guide features a mix of theoretical, academic and practical perspectives. It offers a wide view of industry structures and the competitive landscape, and provides a framework for Western companies to develop business and marketing strategies.
Beschreibung:Literaturangaben
Beschreibung:XVII, 206 S. graph. Darst.
ISBN:041540309X
9780415403092
0415403081
9780415403085

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