Marketing strategy and competitive positioning:
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| Previous Title: | Competetive positioning |
|---|---|
| Main Authors: | , , |
| Format: | Book |
| Language: | English |
| Published: |
Harlow [u.a.]
Financial Times/Prentice Hall
2004
|
| Edition: | 3. ed. |
| Subjects: | |
| Physical Description: | XXIV, 622 S. graph. Darst. |
| ISBN: | 0273655167 |
Staff View
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Record in the Search Index
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| author | Hooley, Graham J. Saunders, John A. Piercy, Nigel |
| author_facet | Hooley, Graham J. Saunders, John A. Piercy, Nigel |
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| dewey-ones | 658 - General management |
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| discipline | Wirtschaftswissenschaften |
| edition | 3. ed. |
| format | Book |
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| id | DE-604.BV026435531 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T23:12:32Z |
| institution | BVB |
| isbn | 0273655167 |
| language | English |
| lccn | 2003060546 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-022006977 |
| oclc_num | 249260271 |
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| physical | XXIV, 622 S. graph. Darst. |
| publishDate | 2004 |
| publishDateSearch | 2004 |
| publishDateSort | 2004 |
| publisher | Financial Times/Prentice Hall |
| record_format | marc |
| spelling | Hooley, Graham J. Verfasser aut Marketing strategy and competitive positioning Graham J. Hooley ; John A. Saunders ; Nigel F. Piercy 3. ed. Harlow [u.a.] Financial Times/Prentice Hall 2004 XXIV, 622 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Positionierung Marketing (DE-588)4503311-0 gnd rswk-swf Marketingstrategie (DE-588)4120697-6 gnd rswk-swf Marketingstrategie (DE-588)4120697-6 s Positionierung Marketing (DE-588)4503311-0 s DE-188 Saunders, John A. Verfasser aut Piercy, Nigel Verfasser aut Früher u.d.T. Competetive positioning (DE-604)BV023806030 |
| spellingShingle | Hooley, Graham J. Saunders, John A. Piercy, Nigel Marketing strategy and competitive positioning Positionierung Marketing (DE-588)4503311-0 gnd Marketingstrategie (DE-588)4120697-6 gnd |
| subject_GND | (DE-588)4503311-0 (DE-588)4120697-6 |
| title | Marketing strategy and competitive positioning |
| title_auth | Marketing strategy and competitive positioning |
| title_exact_search | Marketing strategy and competitive positioning |
| title_full | Marketing strategy and competitive positioning Graham J. Hooley ; John A. Saunders ; Nigel F. Piercy |
| title_fullStr | Marketing strategy and competitive positioning Graham J. Hooley ; John A. Saunders ; Nigel F. Piercy |
| title_full_unstemmed | Marketing strategy and competitive positioning Graham J. Hooley ; John A. Saunders ; Nigel F. Piercy |
| title_old | Competetive positioning |
| title_short | Marketing strategy and competitive positioning |
| title_sort | marketing strategy and competitive positioning |
| topic | Positionierung Marketing (DE-588)4503311-0 gnd Marketingstrategie (DE-588)4120697-6 gnd |
| topic_facet | Positionierung Marketing Marketingstrategie |
| work_keys_str_mv | AT hooleygrahamj marketingstrategyandcompetitivepositioning AT saundersjohna marketingstrategyandcompetitivepositioning AT piercynigel marketingstrategyandcompetitivepositioning |