Marketing strategy and competitive positioning:
Gespeichert in:
| Vorheriger Titel: | Competetive positioning |
|---|---|
| Hauptverfasser: | , , |
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Harlow [u.a.]
Financial Times/Prentice Hall
2004
|
| Ausgabe: | 3. ed. |
| Schlagworte: | |
| Beschreibung: | XXIV, 622 S. graph. Darst. |
| ISBN: | 0273655167 |
Internformat
MARC
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| 100 | 1 | |a Hooley, Graham J. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Marketing strategy and competitive positioning |c Graham J. Hooley ; John A. Saunders ; Nigel F. Piercy |
| 250 | |a 3. ed. | ||
| 264 | 1 | |a Harlow [u.a.] |b Financial Times/Prentice Hall |c 2004 | |
| 300 | |a XXIV, 622 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 0 | 7 | |a Positionierung |g Marketing |0 (DE-588)4503311-0 |2 gnd |9 rswk-swf |
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| 689 | 0 | 1 | |a Positionierung |g Marketing |0 (DE-588)4503311-0 |D s |
| 689 | 0 | |5 DE-188 | |
| 700 | 1 | |a Saunders, John A. |e Verfasser |4 aut | |
| 700 | 1 | |a Piercy, Nigel |e Verfasser |4 aut | |
| 780 | 0 | 0 | |i Früher u.d.T. |t Competetive positioning |w (DE-604)BV023806030 |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-022006977 | ||
Datensatz im Suchindex
| _version_ | 1804145003326341120 |
|---|---|
| any_adam_object | |
| author | Hooley, Graham J. Saunders, John A. Piercy, Nigel |
| author_facet | Hooley, Graham J. Saunders, John A. Piercy, Nigel |
| author_role | aut aut aut |
| author_sort | Hooley, Graham J. |
| author_variant | g j h gj gjh j a s ja jas n p np |
| building | Verbundindex |
| bvnumber | BV026435531 |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)249260271 (DE-599)BVBBV026435531 |
| dewey-full | 658.802 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.802 |
| dewey-search | 658.802 |
| dewey-sort | 3658.802 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 3. ed. |
| format | Book |
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| id | DE-604.BV026435531 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T23:12:32Z |
| institution | BVB |
| isbn | 0273655167 |
| language | English |
| lccn | 2003060546 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-022006977 |
| oclc_num | 249260271 |
| open_access_boolean | |
| owner | DE-11 |
| owner_facet | DE-11 |
| physical | XXIV, 622 S. graph. Darst. |
| publishDate | 2004 |
| publishDateSearch | 2004 |
| publishDateSort | 2004 |
| publisher | Financial Times/Prentice Hall |
| record_format | marc |
| spelling | Hooley, Graham J. Verfasser aut Marketing strategy and competitive positioning Graham J. Hooley ; John A. Saunders ; Nigel F. Piercy 3. ed. Harlow [u.a.] Financial Times/Prentice Hall 2004 XXIV, 622 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Positionierung Marketing (DE-588)4503311-0 gnd rswk-swf Marketingstrategie (DE-588)4120697-6 gnd rswk-swf Marketingstrategie (DE-588)4120697-6 s Positionierung Marketing (DE-588)4503311-0 s DE-188 Saunders, John A. Verfasser aut Piercy, Nigel Verfasser aut Früher u.d.T. Competetive positioning (DE-604)BV023806030 |
| spellingShingle | Hooley, Graham J. Saunders, John A. Piercy, Nigel Marketing strategy and competitive positioning Positionierung Marketing (DE-588)4503311-0 gnd Marketingstrategie (DE-588)4120697-6 gnd |
| subject_GND | (DE-588)4503311-0 (DE-588)4120697-6 |
| title | Marketing strategy and competitive positioning |
| title_auth | Marketing strategy and competitive positioning |
| title_exact_search | Marketing strategy and competitive positioning |
| title_full | Marketing strategy and competitive positioning Graham J. Hooley ; John A. Saunders ; Nigel F. Piercy |
| title_fullStr | Marketing strategy and competitive positioning Graham J. Hooley ; John A. Saunders ; Nigel F. Piercy |
| title_full_unstemmed | Marketing strategy and competitive positioning Graham J. Hooley ; John A. Saunders ; Nigel F. Piercy |
| title_old | Competetive positioning |
| title_short | Marketing strategy and competitive positioning |
| title_sort | marketing strategy and competitive positioning |
| topic | Positionierung Marketing (DE-588)4503311-0 gnd Marketingstrategie (DE-588)4120697-6 gnd |
| topic_facet | Positionierung Marketing Marketingstrategie |
| work_keys_str_mv | AT hooleygrahamj marketingstrategyandcompetitivepositioning AT saundersjohna marketingstrategyandcompetitivepositioning AT piercynigel marketingstrategyandcompetitivepositioning |