Business marketing strategy: cases, concepts, and applications
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Book |
| Language: | Undetermined |
| Published: |
Chicago [u.a.]
Irwin
1995
|
| Series: | The Irwin series in marketing
|
| Subjects: | |
| Physical Description: | XIV, 850 S. Ill., graph. Darst. |
| ISBN: | 025616911X |
Staff View
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| author | Rangan, V. Kasturi Shapiro, Benson P. Moriarty, Rowland T. |
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| indexdate | 2024-07-09T21:32:40Z |
| institution | BVB |
| isbn | 025616911X |
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| physical | XIV, 850 S. Ill., graph. Darst. |
| publishDate | 1995 |
| publishDateSearch | 1995 |
| publishDateSort | 1995 |
| publisher | Irwin |
| record_format | marc |
| series2 | The Irwin series in marketing |
| spelling | Rangan, V. Kasturi Verfasser aut Business marketing strategy cases, concepts, and applications V. Kasturi Rangan ; Benson P. Shapiro ; Rowland T. Moriarity Chicago [u.a.] Irwin 1995 XIV, 850 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier The Irwin series in marketing Marketingstrategie (DE-588)4120697-6 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Marketingstrategie (DE-588)4120697-6 s DE-604 Shapiro, Benson P. Verfasser aut Moriarty, Rowland T. Verfasser aut |
| spellingShingle | Rangan, V. Kasturi Shapiro, Benson P. Moriarty, Rowland T. Business marketing strategy cases, concepts, and applications Marketingstrategie (DE-588)4120697-6 gnd |
| subject_GND | (DE-588)4120697-6 (DE-588)4143413-4 |
| title | Business marketing strategy cases, concepts, and applications |
| title_auth | Business marketing strategy cases, concepts, and applications |
| title_exact_search | Business marketing strategy cases, concepts, and applications |
| title_full | Business marketing strategy cases, concepts, and applications V. Kasturi Rangan ; Benson P. Shapiro ; Rowland T. Moriarity |
| title_fullStr | Business marketing strategy cases, concepts, and applications V. Kasturi Rangan ; Benson P. Shapiro ; Rowland T. Moriarity |
| title_full_unstemmed | Business marketing strategy cases, concepts, and applications V. Kasturi Rangan ; Benson P. Shapiro ; Rowland T. Moriarity |
| title_short | Business marketing strategy |
| title_sort | business marketing strategy cases concepts and applications |
| title_sub | cases, concepts, and applications |
| topic | Marketingstrategie (DE-588)4120697-6 gnd |
| topic_facet | Marketingstrategie Aufsatzsammlung |
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