Business marketing strategy: cases, concepts, and applications
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | Undetermined |
| Veröffentlicht: |
Chicago [u.a.]
Irwin
1995
|
| Schriftenreihe: | The Irwin series in marketing
|
| Schlagworte: | |
| Beschreibung: | XIV, 850 S. Ill., graph. Darst. |
| ISBN: | 025616911X |
Internformat
MARC
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| 035 | |a (OCoLC)915831436 | ||
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| 040 | |a DE-604 |b ger | ||
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| 044 | |a xxu |c US | ||
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| 100 | 1 | |a Rangan, V. Kasturi |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Business marketing strategy |b cases, concepts, and applications |c V. Kasturi Rangan ; Benson P. Shapiro ; Rowland T. Moriarity |
| 264 | 1 | |a Chicago [u.a.] |b Irwin |c 1995 | |
| 300 | |a XIV, 850 S. |b Ill., graph. Darst. | ||
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| 490 | 0 | |a The Irwin series in marketing | |
| 650 | 0 | 7 | |a Marketingstrategie |0 (DE-588)4120697-6 |2 gnd |9 rswk-swf |
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| 689 | 0 | 0 | |a Marketingstrategie |0 (DE-588)4120697-6 |D s |
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| 700 | 1 | |a Shapiro, Benson P. |e Verfasser |4 aut | |
| 700 | 1 | |a Moriarty, Rowland T. |e Verfasser |4 aut | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-017194319 | ||
Datensatz im Suchindex
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| author | Rangan, V. Kasturi Shapiro, Benson P. Moriarty, Rowland T. |
| author_facet | Rangan, V. Kasturi Shapiro, Benson P. Moriarty, Rowland T. |
| author_role | aut aut aut |
| author_sort | Rangan, V. Kasturi |
| author_variant | v k r vk vkr b p s bp bps r t m rt rtm |
| building | Verbundindex |
| bvnumber | BV023693755 |
| ctrlnum | (OCoLC)915831436 (DE-599)BVBBV023693755 |
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| genre_facet | Aufsatzsammlung |
| id | DE-604.BV023693755 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T21:32:40Z |
| institution | BVB |
| isbn | 025616911X |
| language | Undetermined |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-017194319 |
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| physical | XIV, 850 S. Ill., graph. Darst. |
| publishDate | 1995 |
| publishDateSearch | 1995 |
| publishDateSort | 1995 |
| publisher | Irwin |
| record_format | marc |
| series2 | The Irwin series in marketing |
| spelling | Rangan, V. Kasturi Verfasser aut Business marketing strategy cases, concepts, and applications V. Kasturi Rangan ; Benson P. Shapiro ; Rowland T. Moriarity Chicago [u.a.] Irwin 1995 XIV, 850 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier The Irwin series in marketing Marketingstrategie (DE-588)4120697-6 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Marketingstrategie (DE-588)4120697-6 s DE-604 Shapiro, Benson P. Verfasser aut Moriarty, Rowland T. Verfasser aut |
| spellingShingle | Rangan, V. Kasturi Shapiro, Benson P. Moriarty, Rowland T. Business marketing strategy cases, concepts, and applications Marketingstrategie (DE-588)4120697-6 gnd |
| subject_GND | (DE-588)4120697-6 (DE-588)4143413-4 |
| title | Business marketing strategy cases, concepts, and applications |
| title_auth | Business marketing strategy cases, concepts, and applications |
| title_exact_search | Business marketing strategy cases, concepts, and applications |
| title_full | Business marketing strategy cases, concepts, and applications V. Kasturi Rangan ; Benson P. Shapiro ; Rowland T. Moriarity |
| title_fullStr | Business marketing strategy cases, concepts, and applications V. Kasturi Rangan ; Benson P. Shapiro ; Rowland T. Moriarity |
| title_full_unstemmed | Business marketing strategy cases, concepts, and applications V. Kasturi Rangan ; Benson P. Shapiro ; Rowland T. Moriarity |
| title_short | Business marketing strategy |
| title_sort | business marketing strategy cases concepts and applications |
| title_sub | cases, concepts, and applications |
| topic | Marketingstrategie (DE-588)4120697-6 gnd |
| topic_facet | Marketingstrategie Aufsatzsammlung |
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