Holdings: The public relations handbook

The public relations handbook:

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Bibliographic Details
Format:	Book
Language:	English
Published:	London [u.a.] Routledge 2008
Edition:	3. ed.
Series:	Media practice
Subjects:	Bedrijven Belangengroepen Communicatie Public relations Strategische planning Kommunikation Corporations > Public relations Öffentlichkeit Öffentlichkeitsarbeit Aufsatzsammlung
Online Access:	Inhaltsverzeichnis
Physical Description:	X, 418 S. Ill., graph. Darst.
ISBN:	0415428025 0415428033 9780415428033 9780415428026

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MARC


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Record in the Search Index

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adam_text	Contents Notes on contributors vii Preface ix Part I The context of public relations 1 1 What is public relations? 3 Johanna Fawkes 2 Public relations and communications 18 Johanna Fawkes 3 Public relations, politics and the media 33 Emma Wood and Ian Somerville 4 Public relations and management 51 Anne Gregory 5 Professionalism and regulation 70 Part II Strategic public relations 87 6 Public relations and corporate communication 89 Emma Wood and Ian Somerville 7 Public relations and corporate identity 104 Emma Wood and Ian Somerville 8 Public affairs and issues management 124 9 Business ethics, public relations and corporate social responsibility 143 Emma Wood and Ian Somerville vi Contents 10 Research and evaluation: measuring the immeasurable? 161 11 Coping with culture: global public relations 183 Part III Stakeholder public relations 203 12 Media relations 205 John Hitchins 13 Internal communications 228 14 Corporate social responsibility in action: corporate community involvement and cause-related marketing 253 15 An introduction to financial public relations 275 Keeley Clarke 16 Public sector public relations 288 17 Consumer public relations 304 18 Business-to-business public relations 323 19 Not-for-profit public relations 335 Peter Brill and Cinzia Marrocco 20 Using new technology effectively in public relations 352 Part IV Shaping the future 375 21 Future challenges for PR 377 Bibliography 385 Index 408
adam_txt	Contents Notes on contributors vii Preface ix Part I The context of public relations 1 1 What is public relations? 3 Johanna Fawkes 2 Public relations and communications 18 Johanna Fawkes 3 Public relations, politics and the media 33 Emma Wood and Ian Somerville 4 Public relations and management 51 Anne Gregory 5 Professionalism and regulation 70 Part II Strategic public relations 87 6 Public relations and corporate communication 89 Emma Wood and Ian Somerville 7 Public relations and corporate identity 104 Emma Wood and Ian Somerville 8 Public affairs and issues management 124 9 Business ethics, public relations and corporate social responsibility 143 Emma Wood and Ian Somerville vi Contents 10 Research and evaluation: measuring the immeasurable? 161 11 Coping with culture: global public relations 183 Part III Stakeholder public relations 203 12 Media relations 205 John Hitchins 13 Internal communications 228 14 Corporate social responsibility in action: corporate community involvement and cause-related marketing 253 15 An introduction to financial public relations 275 Keeley Clarke 16 Public sector public relations 288 17 Consumer public relations 304 18 Business-to-business public relations 323 19 Not-for-profit public relations 335 Peter Brill and Cinzia Marrocco 20 Using new technology effectively in public relations 352 Part IV Shaping the future 375 21 Future challenges for PR 377 Bibliography 385 Index 408
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discipline	Allgemeines Wirtschaftswissenschaften
discipline_str_mv	Allgemeines Wirtschaftswissenschaften
edition	3. ed.
format	Book
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spelling	The public relations handbook Alison Theaker 3. ed. London [u.a.] Routledge 2008 X, 418 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Media practice Bedrijven gtt Belangengroepen gtt Communicatie gtt Public relations gtt Strategische planning gtt Kommunikation Corporations Public relations Öffentlichkeit (DE-588)4043183-6 gnd rswk-swf Öffentlichkeitsarbeit (DE-588)4043188-5 gnd rswk-swf 1\p (DE-588)4143413-4 Aufsatzsammlung gnd-content Öffentlichkeitsarbeit (DE-588)4043188-5 s Öffentlichkeit (DE-588)4043183-6 s DE-604 Theaker, Alison Sonstige oth HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016247840&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk
spellingShingle	The public relations handbook Bedrijven gtt Belangengroepen gtt Communicatie gtt Public relations gtt Strategische planning gtt Kommunikation Corporations Public relations Öffentlichkeit (DE-588)4043183-6 gnd Öffentlichkeitsarbeit (DE-588)4043188-5 gnd
subject_GND	(DE-588)4043183-6 (DE-588)4043188-5 (DE-588)4143413-4
title	The public relations handbook
title_auth	The public relations handbook
title_exact_search	The public relations handbook
title_exact_search_txtP	The public relations handbook
title_full	The public relations handbook Alison Theaker
title_fullStr	The public relations handbook Alison Theaker
title_full_unstemmed	The public relations handbook Alison Theaker
title_short	The public relations handbook
title_sort	the public relations handbook
topic	Bedrijven gtt Belangengroepen gtt Communicatie gtt Public relations gtt Strategische planning gtt Kommunikation Corporations Public relations Öffentlichkeit (DE-588)4043183-6 gnd Öffentlichkeitsarbeit (DE-588)4043188-5 gnd
topic_facet	Bedrijven Belangengroepen Communicatie Public relations Strategische planning Kommunikation Corporations Public relations Öffentlichkeit Öffentlichkeitsarbeit Aufsatzsammlung
url	http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016247840&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
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