The public relations handbook:
Gespeichert in:
| Format: | Buch |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
London [u.a.]
Routledge
2008
|
| Ausgabe: | 3. ed. |
| Schriftenreihe: | Media practice
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | X, 418 S. Ill., graph. Darst. |
| ISBN: | 0415428025 0415428033 9780415428033 9780415428026 |
Internformat
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| 650 | 7 | |a Public relations |2 gtt | |
| 650 | 7 | |a Strategische planning |2 gtt | |
| 650 | 4 | |a Kommunikation | |
| 650 | 4 | |a Corporations |x Public relations | |
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Datensatz im Suchindex
| _version_ | 1804137274290470912 |
|---|---|
| adam_text | Contents
Notes on contributors vii
Preface ix
Part I The context of public relations 1
1 What is public relations? 3
Johanna Fawkes
2 Public relations and communications 18
Johanna Fawkes
3 Public relations, politics and the media 33
Emma Wood and Ian Somerville
4 Public relations and management 51
Anne Gregory
5 Professionalism and regulation 70
Part II Strategic public relations 87
6 Public relations and corporate communication 89
Emma Wood and Ian Somerville
7 Public relations and corporate identity 104
Emma Wood and Ian Somerville
8 Public affairs and issues management 124
9 Business ethics, public relations and corporate
social responsibility 143
Emma Wood and Ian Somerville
vi Contents
10 Research and evaluation: measuring the immeasurable? 161
11 Coping with culture: global public relations 183
Part III Stakeholder public relations 203
12 Media relations 205
John Hitchins
13 Internal communications 228
14 Corporate social responsibility in action: corporate
community involvement and cause-related marketing 253
15 An introduction to financial public relations 275
Keeley Clarke
16 Public sector public relations 288
17 Consumer public relations 304
18 Business-to-business public relations 323
19 Not-for-profit public relations 335
Peter Brill and Cinzia Marrocco
20 Using new technology effectively in public relations 352
Part IV Shaping the future 375
21 Future challenges for PR 377
Bibliography 385
Index 408
|
| adam_txt |
Contents
Notes on contributors vii
Preface ix
Part I The context of public relations 1
1 What is public relations? 3
Johanna Fawkes
2 Public relations and communications 18
Johanna Fawkes
3 Public relations, politics and the media 33
Emma Wood and Ian Somerville
4 Public relations and management 51
Anne Gregory
5 Professionalism and regulation 70
Part II Strategic public relations 87
6 Public relations and corporate communication 89
Emma Wood and Ian Somerville
7 Public relations and corporate identity 104
Emma Wood and Ian Somerville
8 Public affairs and issues management 124
9 Business ethics, public relations and corporate
social responsibility 143
Emma Wood and Ian Somerville
vi Contents
10 Research and evaluation: measuring the immeasurable? 161
11 Coping with culture: global public relations 183
Part III Stakeholder public relations 203
12 Media relations 205
John Hitchins
13 Internal communications 228
14 Corporate social responsibility in action: corporate
community involvement and cause-related marketing 253
15 An introduction to financial public relations 275
Keeley Clarke
16 Public sector public relations 288
17 Consumer public relations 304
18 Business-to-business public relations 323
19 Not-for-profit public relations 335
Peter Brill and Cinzia Marrocco
20 Using new technology effectively in public relations 352
Part IV Shaping the future 375
21 Future challenges for PR 377
Bibliography 385
Index 408 |
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| language | English |
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| series2 | Media practice |
| spelling | The public relations handbook Alison Theaker 3. ed. London [u.a.] Routledge 2008 X, 418 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Media practice Bedrijven gtt Belangengroepen gtt Communicatie gtt Public relations gtt Strategische planning gtt Kommunikation Corporations Public relations Öffentlichkeit (DE-588)4043183-6 gnd rswk-swf Öffentlichkeitsarbeit (DE-588)4043188-5 gnd rswk-swf 1\p (DE-588)4143413-4 Aufsatzsammlung gnd-content Öffentlichkeitsarbeit (DE-588)4043188-5 s Öffentlichkeit (DE-588)4043183-6 s DE-604 Theaker, Alison Sonstige oth HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016247840&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | The public relations handbook Bedrijven gtt Belangengroepen gtt Communicatie gtt Public relations gtt Strategische planning gtt Kommunikation Corporations Public relations Öffentlichkeit (DE-588)4043183-6 gnd Öffentlichkeitsarbeit (DE-588)4043188-5 gnd |
| subject_GND | (DE-588)4043183-6 (DE-588)4043188-5 (DE-588)4143413-4 |
| title | The public relations handbook |
| title_auth | The public relations handbook |
| title_exact_search | The public relations handbook |
| title_exact_search_txtP | The public relations handbook |
| title_full | The public relations handbook Alison Theaker |
| title_fullStr | The public relations handbook Alison Theaker |
| title_full_unstemmed | The public relations handbook Alison Theaker |
| title_short | The public relations handbook |
| title_sort | the public relations handbook |
| topic | Bedrijven gtt Belangengroepen gtt Communicatie gtt Public relations gtt Strategische planning gtt Kommunikation Corporations Public relations Öffentlichkeit (DE-588)4043183-6 gnd Öffentlichkeitsarbeit (DE-588)4043188-5 gnd |
| topic_facet | Bedrijven Belangengroepen Communicatie Public relations Strategische planning Kommunikation Corporations Public relations Öffentlichkeit Öffentlichkeitsarbeit Aufsatzsammlung |
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