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Marketing research: measurement and method

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Bibliographic Details
Main Authors:	Tull, Donald S. (Author), Hawkins, Del I. (Author)
Format:	Book
Language:	English
Published:	New York Macmillan [u.a.] 1987
Edition:	4. ed., 1. print.
Series:	A text with cases
Subjects:	Marketingforschung Marktforschung Einführung Fallstudiensammlung
Physical Description:	XIV, 845 S.
ISBN:	002421910X

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MARC


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Record in the Search Index

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author	Tull, Donald S. Hawkins, Del I.
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illustrated	Not Illustrated
index_date	2024-07-02T16:03:29Z
indexdate	2024-07-09T20:46:27Z
institution	BVB
isbn	002421910X
language	English
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physical	XIV, 845 S.
publishDate	1987
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publisher	Macmillan [u.a.]
record_format	marc
series2	A text with cases
spelling	Tull, Donald S. Verfasser aut Marketing research measurement and method 4. ed., 1. print. New York Macmillan [u.a.] 1987 XIV, 845 S. txt rdacontent n rdamedia nc rdacarrier A text with cases Marketingforschung (DE-588)4200055-5 gnd rswk-swf Marktforschung (DE-588)4037630-8 gnd rswk-swf 1\p (DE-588)4151278-9 Einführung gnd-content 2\p (DE-588)4522595-3 Fallstudiensammlung gnd-content Marketingforschung (DE-588)4200055-5 s DE-604 Marktforschung (DE-588)4037630-8 s 3\p DE-604 Hawkins, Del I. Verfasser aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 3\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk
spellingShingle	Tull, Donald S. Hawkins, Del I. Marketing research measurement and method Marketingforschung (DE-588)4200055-5 gnd Marktforschung (DE-588)4037630-8 gnd
subject_GND	(DE-588)4200055-5 (DE-588)4037630-8 (DE-588)4151278-9 (DE-588)4522595-3
title	Marketing research measurement and method
title_auth	Marketing research measurement and method
title_exact_search	Marketing research measurement and method
title_exact_search_txtP	Marketing research measurement and method
title_full	Marketing research measurement and method
title_fullStr	Marketing research measurement and method
title_full_unstemmed	Marketing research measurement and method
title_short	Marketing research
title_sort	marketing research measurement and method
title_sub	measurement and method
topic	Marketingforschung (DE-588)4200055-5 gnd Marktforschung (DE-588)4037630-8 gnd
topic_facet	Marketingforschung Marktforschung Einführung Fallstudiensammlung
work_keys_str_mv	AT tulldonalds marketingresearchmeasurementandmethod AT hawkinsdeli marketingresearchmeasurementandmethod

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