Marketing research: measurement and method
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York
Macmillan [u.a.]
1987
|
| Ausgabe: | 4. ed., 1. print. |
| Schriftenreihe: | A text with cases
|
| Schlagworte: | |
| Beschreibung: | XIV, 845 S. |
| ISBN: | 002421910X |
Internformat
MARC
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| 041 | 0 | |a eng | |
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| 100 | 1 | |a Tull, Donald S. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Marketing research |b measurement and method |
| 250 | |a 4. ed., 1. print. | ||
| 264 | 1 | |a New York |b Macmillan [u.a.] |c 1987 | |
| 300 | |a XIV, 845 S. | ||
| 336 | |b txt |2 rdacontent | ||
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| 689 | 1 | 0 | |a Marktforschung |0 (DE-588)4037630-8 |D s |
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| 700 | 1 | |a Hawkins, Del I. |e Verfasser |4 aut | |
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Datensatz im Suchindex
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| author | Tull, Donald S. Hawkins, Del I. |
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| building | Verbundindex |
| bvnumber | BV021873582 |
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| edition | 4. ed., 1. print. |
| format | Book |
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| genre | 1\p (DE-588)4151278-9 Einführung gnd-content 2\p (DE-588)4522595-3 Fallstudiensammlung gnd-content |
| genre_facet | Einführung Fallstudiensammlung |
| id | DE-604.BV021873582 |
| illustrated | Not Illustrated |
| index_date | 2024-07-02T16:03:29Z |
| indexdate | 2024-07-09T20:46:27Z |
| institution | BVB |
| isbn | 002421910X |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-015089335 |
| oclc_num | 258604796 |
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| owner | DE-706 |
| owner_facet | DE-706 |
| physical | XIV, 845 S. |
| publishDate | 1987 |
| publishDateSearch | 1987 |
| publishDateSort | 1987 |
| publisher | Macmillan [u.a.] |
| record_format | marc |
| series2 | A text with cases |
| spelling | Tull, Donald S. Verfasser aut Marketing research measurement and method 4. ed., 1. print. New York Macmillan [u.a.] 1987 XIV, 845 S. txt rdacontent n rdamedia nc rdacarrier A text with cases Marketingforschung (DE-588)4200055-5 gnd rswk-swf Marktforschung (DE-588)4037630-8 gnd rswk-swf 1\p (DE-588)4151278-9 Einführung gnd-content 2\p (DE-588)4522595-3 Fallstudiensammlung gnd-content Marketingforschung (DE-588)4200055-5 s DE-604 Marktforschung (DE-588)4037630-8 s 3\p DE-604 Hawkins, Del I. Verfasser aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 3\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Tull, Donald S. Hawkins, Del I. Marketing research measurement and method Marketingforschung (DE-588)4200055-5 gnd Marktforschung (DE-588)4037630-8 gnd |
| subject_GND | (DE-588)4200055-5 (DE-588)4037630-8 (DE-588)4151278-9 (DE-588)4522595-3 |
| title | Marketing research measurement and method |
| title_auth | Marketing research measurement and method |
| title_exact_search | Marketing research measurement and method |
| title_exact_search_txtP | Marketing research measurement and method |
| title_full | Marketing research measurement and method |
| title_fullStr | Marketing research measurement and method |
| title_full_unstemmed | Marketing research measurement and method |
| title_short | Marketing research |
| title_sort | marketing research measurement and method |
| title_sub | measurement and method |
| topic | Marketingforschung (DE-588)4200055-5 gnd Marktforschung (DE-588)4037630-8 gnd |
| topic_facet | Marketingforschung Marktforschung Einführung Fallstudiensammlung |
| work_keys_str_mv | AT tulldonalds marketingresearchmeasurementandmethod AT hawkinsdeli marketingresearchmeasurementandmethod |