Marketing to moviegoers: a handbook of strategies used by major studios and independents
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Boston
Focal Press
2005
|
| Subjects: | |
| Item Description: | Includes bibliographical references and index |
| Physical Description: | XII, 300 S. |
| ISBN: | 0240806875 |
Staff View
MARC
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| 245 | 1 | 0 | |a Marketing to moviegoers |b a handbook of strategies used by major studios and independents |c Robert Marich |
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| 300 | |a XII, 300 S. | ||
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| 500 | |a Includes bibliographical references and index | ||
| 505 | 8 | |a Creative strategy -- Market research -- Paid media advertising -- Promotional tie-ins/product placement -- Merchandising -- Publicity -- Distribution to theaters -- Exhibition -- Major studios -- Independent distributors -- Foreign language films -- Prints & advertising funds | |
| 650 | 4 | |a Film | |
| 650 | 4 | |a Motion pictures |x Marketing | |
| 650 | 4 | |a Motion pictures |x Distribution | |
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Record in the Search Index
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| author | Marich, Robert |
| author_facet | Marich, Robert |
| author_role | aut |
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| contents | Creative strategy -- Market research -- Paid media advertising -- Promotional tie-ins/product placement -- Merchandising -- Publicity -- Distribution to theaters -- Exhibition -- Major studios -- Independent distributors -- Foreign language films -- Prints & advertising funds |
| ctrlnum | (DE-599)BVBBV020873494 |
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| id | DE-604.BV020873494 |
| illustrated | Not Illustrated |
| index_date | 2024-07-02T13:26:46Z |
| indexdate | 2025-06-23T10:01:12Z |
| institution | BVB |
| isbn | 0240806875 |
| language | English |
| lccn | 2004065952 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-014195203 |
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| physical | XII, 300 S. |
| publishDate | 2005 |
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| publisher | Focal Press |
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| spelling | Marich, Robert Verfasser aut Marketing to moviegoers a handbook of strategies used by major studios and independents Robert Marich Boston Focal Press 2005 XII, 300 S. txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Creative strategy -- Market research -- Paid media advertising -- Promotional tie-ins/product placement -- Merchandising -- Publicity -- Distribution to theaters -- Exhibition -- Major studios -- Independent distributors -- Foreign language films -- Prints & advertising funds Film Motion pictures Marketing Motion pictures Distribution |
| spellingShingle | Marich, Robert Marketing to moviegoers a handbook of strategies used by major studios and independents Creative strategy -- Market research -- Paid media advertising -- Promotional tie-ins/product placement -- Merchandising -- Publicity -- Distribution to theaters -- Exhibition -- Major studios -- Independent distributors -- Foreign language films -- Prints & advertising funds Film Motion pictures Marketing Motion pictures Distribution |
| title | Marketing to moviegoers a handbook of strategies used by major studios and independents |
| title_auth | Marketing to moviegoers a handbook of strategies used by major studios and independents |
| title_exact_search | Marketing to moviegoers a handbook of strategies used by major studios and independents |
| title_exact_search_txtP | Marketing to moviegoers a handbook of strategies used by major studios and independents |
| title_full | Marketing to moviegoers a handbook of strategies used by major studios and independents Robert Marich |
| title_fullStr | Marketing to moviegoers a handbook of strategies used by major studios and independents Robert Marich |
| title_full_unstemmed | Marketing to moviegoers a handbook of strategies used by major studios and independents Robert Marich |
| title_short | Marketing to moviegoers |
| title_sort | marketing to moviegoers a handbook of strategies used by major studios and independents |
| title_sub | a handbook of strategies used by major studios and independents |
| topic | Film Motion pictures Marketing Motion pictures Distribution |
| topic_facet | Film Motion pictures Marketing Motion pictures Distribution |
| work_keys_str_mv | AT marichrobert marketingtomoviegoersahandbookofstrategiesusedbymajorstudiosandindependents |