Marketing to moviegoers: a handbook of strategies used by major studios and independents
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Boston
Focal Press
2005
|
| Schlagworte: | |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | XII, 300 S. |
| ISBN: | 0240806875 |
Internformat
MARC
| LEADER | 00000nam a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV020873494 | ||
| 003 | DE-604 | ||
| 005 | 00000000000000.0 | ||
| 007 | t | ||
| 008 | 051117s2005 xxu |||| 00||| eng d | ||
| 010 | |a 2004065952 | ||
| 020 | |a 0240806875 |c alk. paper |9 0-240-80687-5 | ||
| 035 | |a (DE-599)BVBBV020873494 | ||
| 040 | |a DE-604 |b ger |e aacr | ||
| 041 | 0 | |a eng | |
| 044 | |a xxu |c US | ||
| 049 | |a DE-M472 |a DE-Po75 | ||
| 050 | 0 | |a PN1995.9.M29 | |
| 100 | 1 | |a Marich, Robert |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Marketing to moviegoers |b a handbook of strategies used by major studios and independents |c Robert Marich |
| 264 | 1 | |a Boston |b Focal Press |c 2005 | |
| 300 | |a XII, 300 S. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and index | ||
| 505 | 8 | |a Creative strategy -- Market research -- Paid media advertising -- Promotional tie-ins/product placement -- Merchandising -- Publicity -- Distribution to theaters -- Exhibition -- Major studios -- Independent distributors -- Foreign language films -- Prints & advertising funds | |
| 650 | 4 | |a Film | |
| 650 | 4 | |a Motion pictures |x Marketing | |
| 650 | 4 | |a Motion pictures |x Distribution | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-014195203 | ||
Datensatz im Suchindex
| _version_ | 1804134601166159872 |
|---|---|
| adam_txt | |
| any_adam_object | |
| any_adam_object_boolean | |
| author | Marich, Robert |
| author_facet | Marich, Robert |
| author_role | aut |
| author_sort | Marich, Robert |
| author_variant | r m rm |
| building | Verbundindex |
| bvnumber | BV020873494 |
| callnumber-first | P - Language and Literature |
| callnumber-label | PN1995 |
| callnumber-raw | PN1995.9.M29 |
| callnumber-search | PN1995.9.M29 |
| callnumber-sort | PN 41995.9 M29 |
| callnumber-subject | PN - General Literature |
| contents | Creative strategy -- Market research -- Paid media advertising -- Promotional tie-ins/product placement -- Merchandising -- Publicity -- Distribution to theaters -- Exhibition -- Major studios -- Independent distributors -- Foreign language films -- Prints & advertising funds |
| ctrlnum | (DE-599)BVBBV020873494 |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01271nam a2200337zc 4500</leader><controlfield tag="001">BV020873494</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">00000000000000.0</controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">051117s2005 xxu |||| 00||| eng d</controlfield><datafield tag="010" ind1=" " ind2=" "><subfield code="a">2004065952</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0240806875</subfield><subfield code="c">alk. paper</subfield><subfield code="9">0-240-80687-5</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV020873494</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">aacr</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="044" ind1=" " ind2=" "><subfield code="a">xxu</subfield><subfield code="c">US</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-M472</subfield><subfield code="a">DE-Po75</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">PN1995.9.M29</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Marich, Robert</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Marketing to moviegoers</subfield><subfield code="b">a handbook of strategies used by major studios and independents</subfield><subfield code="c">Robert Marich</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Boston</subfield><subfield code="b">Focal Press</subfield><subfield code="c">2005</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XII, 300 S.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references and index</subfield></datafield><datafield tag="505" ind1="8" ind2=" "><subfield code="a">Creative strategy -- Market research -- Paid media advertising -- Promotional tie-ins/product placement -- Merchandising -- Publicity -- Distribution to theaters -- Exhibition -- Major studios -- Independent distributors -- Foreign language films -- Prints & advertising funds</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Film</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Motion pictures</subfield><subfield code="x">Marketing</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Motion pictures</subfield><subfield code="x">Distribution</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-014195203</subfield></datafield></record></collection> |
| id | DE-604.BV020873494 |
| illustrated | Not Illustrated |
| index_date | 2024-07-02T13:26:46Z |
| indexdate | 2024-07-09T20:27:12Z |
| institution | BVB |
| isbn | 0240806875 |
| language | English |
| lccn | 2004065952 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-014195203 |
| open_access_boolean | |
| owner | DE-M472 DE-Po75 |
| owner_facet | DE-M472 DE-Po75 |
| physical | XII, 300 S. |
| publishDate | 2005 |
| publishDateSearch | 2005 |
| publishDateSort | 2005 |
| publisher | Focal Press |
| record_format | marc |
| spelling | Marich, Robert Verfasser aut Marketing to moviegoers a handbook of strategies used by major studios and independents Robert Marich Boston Focal Press 2005 XII, 300 S. txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Creative strategy -- Market research -- Paid media advertising -- Promotional tie-ins/product placement -- Merchandising -- Publicity -- Distribution to theaters -- Exhibition -- Major studios -- Independent distributors -- Foreign language films -- Prints & advertising funds Film Motion pictures Marketing Motion pictures Distribution |
| spellingShingle | Marich, Robert Marketing to moviegoers a handbook of strategies used by major studios and independents Creative strategy -- Market research -- Paid media advertising -- Promotional tie-ins/product placement -- Merchandising -- Publicity -- Distribution to theaters -- Exhibition -- Major studios -- Independent distributors -- Foreign language films -- Prints & advertising funds Film Motion pictures Marketing Motion pictures Distribution |
| title | Marketing to moviegoers a handbook of strategies used by major studios and independents |
| title_auth | Marketing to moviegoers a handbook of strategies used by major studios and independents |
| title_exact_search | Marketing to moviegoers a handbook of strategies used by major studios and independents |
| title_exact_search_txtP | Marketing to moviegoers a handbook of strategies used by major studios and independents |
| title_full | Marketing to moviegoers a handbook of strategies used by major studios and independents Robert Marich |
| title_fullStr | Marketing to moviegoers a handbook of strategies used by major studios and independents Robert Marich |
| title_full_unstemmed | Marketing to moviegoers a handbook of strategies used by major studios and independents Robert Marich |
| title_short | Marketing to moviegoers |
| title_sort | marketing to moviegoers a handbook of strategies used by major studios and independents |
| title_sub | a handbook of strategies used by major studios and independents |
| topic | Film Motion pictures Marketing Motion pictures Distribution |
| topic_facet | Film Motion pictures Marketing Motion pictures Distribution |
| work_keys_str_mv | AT marichrobert marketingtomoviegoersahandbookofstrategiesusedbymajorstudiosandindependents |