Public relations: strategies and tactics
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Boston ; Munich [u.a.]
Pearson A&B
2006
|
| Edition: | 8. ed., internat. ed. |
| Subjects: | |
| Item Description: | Includes bibliographical references and index |
| Physical Description: | XX, 620 S. |
| ISBN: | 0205449441 0205450725 |
Staff View
MARC
| LEADER | 00000nam a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV020829458 | ||
| 003 | DE-604 | ||
| 005 | 20060316 | ||
| 007 | t | ||
| 008 | 051013s2006 xxu |||| 00||| eng d | ||
| 010 | |a 2004065959 | ||
| 020 | |a 0205449441 |9 0-205-44944-1 | ||
| 020 | |a 0205450725 |9 0-205-45072-5 | ||
| 035 | |a (OCoLC)57349169 | ||
| 035 | |a (DE-599)BVBBV020829458 | ||
| 040 | |a DE-604 |b ger |e aacr | ||
| 041 | 0 | |a eng | |
| 044 | |a xxu |c US | ||
| 049 | |a DE-703 | ||
| 050 | 0 | |a HM1221 | |
| 082 | 0 | |a 659.2 |2 22 | |
| 084 | |a QP 637 |0 (DE-625)141921: |2 rvk | ||
| 100 | 1 | |a Wilcox, Dennis L. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Public relations |b strategies and tactics |c Dennis L. Wilcox, Glen T. Cameron |
| 250 | |a 8. ed., internat. ed. | ||
| 264 | 1 | |a Boston ; Munich [u.a.] |b Pearson A&B |c 2006 | |
| 300 | |a XX, 620 S. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and index | ||
| 650 | 4 | |a Relations publiques | |
| 650 | 4 | |a Relations publiques - États-Unis | |
| 650 | 4 | |a Public relations | |
| 650 | 4 | |a Public relations |z United States | |
| 650 | 0 | 7 | |a Strategie |0 (DE-588)4057952-9 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Öffentlichkeitsarbeit |0 (DE-588)4043188-5 |2 gnd |9 rswk-swf |
| 651 | 4 | |a USA | |
| 689 | 0 | 0 | |a Öffentlichkeitsarbeit |0 (DE-588)4043188-5 |D s |
| 689 | 0 | 1 | |a Strategie |0 (DE-588)4057952-9 |D s |
| 689 | 0 | |8 1\p |5 DE-604 | |
| 700 | 1 | |a Cameron, Glen T. |e Verfasser |4 aut | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-013834696 | ||
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
Record in the Search Index
| _version_ | 1804134160518873088 |
|---|---|
| any_adam_object | |
| author | Wilcox, Dennis L. Cameron, Glen T. |
| author_facet | Wilcox, Dennis L. Cameron, Glen T. |
| author_role | aut aut |
| author_sort | Wilcox, Dennis L. |
| author_variant | d l w dl dlw g t c gt gtc |
| building | Verbundindex |
| bvnumber | BV020829458 |
| callnumber-first | H - Social Science |
| callnumber-label | HM1221 |
| callnumber-raw | HM1221 |
| callnumber-search | HM1221 |
| callnumber-sort | HM 41221 |
| callnumber-subject | HM - Sociology |
| classification_rvk | QP 637 |
| ctrlnum | (OCoLC)57349169 (DE-599)BVBBV020829458 |
| dewey-full | 659.2 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.2 |
| dewey-search | 659.2 |
| dewey-sort | 3659.2 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 8. ed., internat. ed. |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01605nam a2200493zc 4500</leader><controlfield tag="001">BV020829458</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20060316 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">051013s2006 xxu |||| 00||| eng d</controlfield><datafield tag="010" ind1=" " ind2=" "><subfield code="a">2004065959</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0205449441</subfield><subfield code="9">0-205-44944-1</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0205450725</subfield><subfield code="9">0-205-45072-5</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)57349169</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV020829458</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">aacr</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="044" ind1=" " ind2=" "><subfield code="a">xxu</subfield><subfield code="c">US</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-703</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HM1221</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">659.2</subfield><subfield code="2">22</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 637</subfield><subfield code="0">(DE-625)141921:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Wilcox, Dennis L.</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Public relations</subfield><subfield code="b">strategies and tactics</subfield><subfield code="c">Dennis L. Wilcox, Glen T. Cameron</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">8. ed., internat. ed.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Boston ; Munich [u.a.]</subfield><subfield code="b">Pearson A&B</subfield><subfield code="c">2006</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XX, 620 S.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references and index</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Relations publiques</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Relations publiques - États-Unis</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Public relations</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Public relations</subfield><subfield code="z">United States</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Strategie</subfield><subfield code="0">(DE-588)4057952-9</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Öffentlichkeitsarbeit</subfield><subfield code="0">(DE-588)4043188-5</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="651" ind1=" " ind2="4"><subfield code="a">USA</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Öffentlichkeitsarbeit</subfield><subfield code="0">(DE-588)4043188-5</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Strategie</subfield><subfield code="0">(DE-588)4057952-9</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="8">1\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Cameron, Glen T.</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-013834696</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield></record></collection> |
| geographic | USA |
| geographic_facet | USA |
| id | DE-604.BV020829458 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T20:20:12Z |
| institution | BVB |
| isbn | 0205449441 0205450725 |
| language | English |
| lccn | 2004065959 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-013834696 |
| oclc_num | 57349169 |
| open_access_boolean | |
| owner | DE-703 |
| owner_facet | DE-703 |
| physical | XX, 620 S. |
| publishDate | 2006 |
| publishDateSearch | 2006 |
| publishDateSort | 2006 |
| publisher | Pearson A&B |
| record_format | marc |
| spelling | Wilcox, Dennis L. Verfasser aut Public relations strategies and tactics Dennis L. Wilcox, Glen T. Cameron 8. ed., internat. ed. Boston ; Munich [u.a.] Pearson A&B 2006 XX, 620 S. txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Relations publiques Relations publiques - États-Unis Public relations Public relations United States Strategie (DE-588)4057952-9 gnd rswk-swf Öffentlichkeitsarbeit (DE-588)4043188-5 gnd rswk-swf USA Öffentlichkeitsarbeit (DE-588)4043188-5 s Strategie (DE-588)4057952-9 s 1\p DE-604 Cameron, Glen T. Verfasser aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Wilcox, Dennis L. Cameron, Glen T. Public relations strategies and tactics Relations publiques Relations publiques - États-Unis Public relations Public relations United States Strategie (DE-588)4057952-9 gnd Öffentlichkeitsarbeit (DE-588)4043188-5 gnd |
| subject_GND | (DE-588)4057952-9 (DE-588)4043188-5 |
| title | Public relations strategies and tactics |
| title_auth | Public relations strategies and tactics |
| title_exact_search | Public relations strategies and tactics |
| title_full | Public relations strategies and tactics Dennis L. Wilcox, Glen T. Cameron |
| title_fullStr | Public relations strategies and tactics Dennis L. Wilcox, Glen T. Cameron |
| title_full_unstemmed | Public relations strategies and tactics Dennis L. Wilcox, Glen T. Cameron |
| title_short | Public relations |
| title_sort | public relations strategies and tactics |
| title_sub | strategies and tactics |
| topic | Relations publiques Relations publiques - États-Unis Public relations Public relations United States Strategie (DE-588)4057952-9 gnd Öffentlichkeitsarbeit (DE-588)4043188-5 gnd |
| topic_facet | Relations publiques Relations publiques - États-Unis Public relations Public relations United States Strategie Öffentlichkeitsarbeit USA |
| work_keys_str_mv | AT wilcoxdennisl publicrelationsstrategiesandtactics AT cameronglent publicrelationsstrategiesandtactics |