Public relations: strategies and tactics
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Boston ; Munich [u.a.]
Pearson A&B
2006
|
| Ausgabe: | 8. ed., internat. ed. |
| Schlagworte: | |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | XX, 620 S. |
| ISBN: | 0205449441 0205450725 |
Internformat
MARC
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|---|---|---|---|
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| 035 | |a (DE-599)BVBBV020829458 | ||
| 040 | |a DE-604 |b ger |e aacr | ||
| 041 | 0 | |a eng | |
| 044 | |a xxu |c US | ||
| 049 | |a DE-703 | ||
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| 082 | 0 | |a 659.2 |2 22 | |
| 084 | |a QP 637 |0 (DE-625)141921: |2 rvk | ||
| 100 | 1 | |a Wilcox, Dennis L. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Public relations |b strategies and tactics |c Dennis L. Wilcox, Glen T. Cameron |
| 250 | |a 8. ed., internat. ed. | ||
| 264 | 1 | |a Boston ; Munich [u.a.] |b Pearson A&B |c 2006 | |
| 300 | |a XX, 620 S. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and index | ||
| 650 | 4 | |a Relations publiques | |
| 650 | 4 | |a Relations publiques - États-Unis | |
| 650 | 4 | |a Public relations | |
| 650 | 4 | |a Public relations |z United States | |
| 650 | 0 | 7 | |a Strategie |0 (DE-588)4057952-9 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Öffentlichkeitsarbeit |0 (DE-588)4043188-5 |2 gnd |9 rswk-swf |
| 651 | 4 | |a USA | |
| 689 | 0 | 0 | |a Öffentlichkeitsarbeit |0 (DE-588)4043188-5 |D s |
| 689 | 0 | 1 | |a Strategie |0 (DE-588)4057952-9 |D s |
| 689 | 0 | |8 1\p |5 DE-604 | |
| 700 | 1 | |a Cameron, Glen T. |e Verfasser |4 aut | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-013834696 | ||
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
Datensatz im Suchindex
| _version_ | 1804134160518873088 |
|---|---|
| any_adam_object | |
| author | Wilcox, Dennis L. Cameron, Glen T. |
| author_facet | Wilcox, Dennis L. Cameron, Glen T. |
| author_role | aut aut |
| author_sort | Wilcox, Dennis L. |
| author_variant | d l w dl dlw g t c gt gtc |
| building | Verbundindex |
| bvnumber | BV020829458 |
| callnumber-first | H - Social Science |
| callnumber-label | HM1221 |
| callnumber-raw | HM1221 |
| callnumber-search | HM1221 |
| callnumber-sort | HM 41221 |
| callnumber-subject | HM - Sociology |
| classification_rvk | QP 637 |
| ctrlnum | (OCoLC)57349169 (DE-599)BVBBV020829458 |
| dewey-full | 659.2 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.2 |
| dewey-search | 659.2 |
| dewey-sort | 3659.2 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 8. ed., internat. ed. |
| format | Book |
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| geographic | USA |
| geographic_facet | USA |
| id | DE-604.BV020829458 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T20:20:12Z |
| institution | BVB |
| isbn | 0205449441 0205450725 |
| language | English |
| lccn | 2004065959 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-013834696 |
| oclc_num | 57349169 |
| open_access_boolean | |
| owner | DE-703 |
| owner_facet | DE-703 |
| physical | XX, 620 S. |
| publishDate | 2006 |
| publishDateSearch | 2006 |
| publishDateSort | 2006 |
| publisher | Pearson A&B |
| record_format | marc |
| spelling | Wilcox, Dennis L. Verfasser aut Public relations strategies and tactics Dennis L. Wilcox, Glen T. Cameron 8. ed., internat. ed. Boston ; Munich [u.a.] Pearson A&B 2006 XX, 620 S. txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Relations publiques Relations publiques - États-Unis Public relations Public relations United States Strategie (DE-588)4057952-9 gnd rswk-swf Öffentlichkeitsarbeit (DE-588)4043188-5 gnd rswk-swf USA Öffentlichkeitsarbeit (DE-588)4043188-5 s Strategie (DE-588)4057952-9 s 1\p DE-604 Cameron, Glen T. Verfasser aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Wilcox, Dennis L. Cameron, Glen T. Public relations strategies and tactics Relations publiques Relations publiques - États-Unis Public relations Public relations United States Strategie (DE-588)4057952-9 gnd Öffentlichkeitsarbeit (DE-588)4043188-5 gnd |
| subject_GND | (DE-588)4057952-9 (DE-588)4043188-5 |
| title | Public relations strategies and tactics |
| title_auth | Public relations strategies and tactics |
| title_exact_search | Public relations strategies and tactics |
| title_full | Public relations strategies and tactics Dennis L. Wilcox, Glen T. Cameron |
| title_fullStr | Public relations strategies and tactics Dennis L. Wilcox, Glen T. Cameron |
| title_full_unstemmed | Public relations strategies and tactics Dennis L. Wilcox, Glen T. Cameron |
| title_short | Public relations |
| title_sort | public relations strategies and tactics |
| title_sub | strategies and tactics |
| topic | Relations publiques Relations publiques - États-Unis Public relations Public relations United States Strategie (DE-588)4057952-9 gnd Öffentlichkeitsarbeit (DE-588)4043188-5 gnd |
| topic_facet | Relations publiques Relations publiques - États-Unis Public relations Public relations United States Strategie Öffentlichkeitsarbeit USA |
| work_keys_str_mv | AT wilcoxdennisl publicrelationsstrategiesandtactics AT cameronglent publicrelationsstrategiesandtactics |