International marketing:
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Boston [u.a.]
McGraw-Hill Irwin
2005
|
| Edition: | 12. ed., internat. ed. |
| Series: | McGraw-Hill-Irwin series in marketing
|
| Subjects: | |
| Item Description: | Includes bibliographical references and index |
| Physical Description: | XIII, 697 S. Ill., graph. Darst. 1 CD-ROM (12 cm) |
| ISBN: | 0072833718 0071111026 |
Staff View
MARC
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| 264 | 1 | |a Boston [u.a.] |b McGraw-Hill Irwin |c 2005 | |
| 300 | |a XIII, 697 S. |b Ill., graph. Darst. |e 1 CD-ROM (12 cm) | ||
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| 650 | 4 | |a Multinationales Unternehmen | |
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Record in the Search Index
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| author | Cateora, Philip R. Graham, John L. |
| author_facet | Cateora, Philip R. Graham, John L. |
| author_role | aut aut |
| author_sort | Cateora, Philip R. |
| author_variant | p r c pr prc j l g jl jlg |
| building | Verbundindex |
| bvnumber | BV019310175 |
| callnumber-first | H - Social Science |
| callnumber-label | HF1416 |
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| callnumber-subject | HF - Commerce |
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| ctrlnum | (OCoLC)845613070 (DE-599)BVBBV019310175 |
| dewey-full | 658.8/4 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/4 |
| dewey-search | 658.8/4 |
| dewey-sort | 3658.8 14 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 12. ed., internat. ed. |
| format | Book |
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| illustrated | Illustrated |
| indexdate | 2024-07-09T19:57:20Z |
| institution | BVB |
| isbn | 0072833718 0071111026 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-012778002 |
| oclc_num | 845613070 |
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| physical | XIII, 697 S. Ill., graph. Darst. 1 CD-ROM (12 cm) |
| publishDate | 2005 |
| publishDateSearch | 2005 |
| publishDateSort | 2005 |
| publisher | McGraw-Hill Irwin |
| record_format | marc |
| series2 | McGraw-Hill-Irwin series in marketing |
| spelling | Cateora, Philip R. Verfasser aut International marketing Philip R. Cateora, John L. Graham 12. ed., internat. ed. Boston [u.a.] McGraw-Hill Irwin 2005 XIII, 697 S. Ill., graph. Darst. 1 CD-ROM (12 cm) txt rdacontent n rdamedia nc rdacarrier McGraw-Hill-Irwin series in marketing Includes bibliographical references and index Empresas internacionales Internationale marketing gtt Multinationales Unternehmen Export marketing International business enterprises Marketing (DE-588)4037589-4 gnd rswk-swf Internationales Marketing (DE-588)4125431-4 gnd rswk-swf 1\p (DE-588)4123623-3 Lehrbuch gnd-content Internationales Marketing (DE-588)4125431-4 s DE-604 Marketing (DE-588)4037589-4 s 2\p DE-604 Graham, John L. Verfasser aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Cateora, Philip R. Graham, John L. International marketing Empresas internacionales Internationale marketing gtt Multinationales Unternehmen Export marketing International business enterprises Marketing (DE-588)4037589-4 gnd Internationales Marketing (DE-588)4125431-4 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4125431-4 (DE-588)4123623-3 |
| title | International marketing |
| title_auth | International marketing |
| title_exact_search | International marketing |
| title_full | International marketing Philip R. Cateora, John L. Graham |
| title_fullStr | International marketing Philip R. Cateora, John L. Graham |
| title_full_unstemmed | International marketing Philip R. Cateora, John L. Graham |
| title_short | International marketing |
| title_sort | international marketing |
| topic | Empresas internacionales Internationale marketing gtt Multinationales Unternehmen Export marketing International business enterprises Marketing (DE-588)4037589-4 gnd Internationales Marketing (DE-588)4125431-4 gnd |
| topic_facet | Empresas internacionales Internationale marketing Multinationales Unternehmen Export marketing International business enterprises Marketing Internationales Marketing Lehrbuch |
| work_keys_str_mv | AT cateoraphilipr internationalmarketing AT grahamjohnl internationalmarketing |