Holdings: Consumer behavior :: THWS Bibkatalog

Consumer behavior:

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Bibliographic Details
Main Authors:	Schiffman, Leon G. (Author), Kanuk, Leslie Lazar (Author)
Format:	Book
Language:	English
Published:	Upper Saddle River, NJ Pearson Education Internat. 2004
Edition:	8. ed., internat. ed.
Subjects:	Verbraucherverhalten Consumer behavior Motivation research (Marketing) Lehrbuch
Online Access:	Inhaltsverzeichnis
Physical Description:	Getr. Zählung: Ill., graph. Darst.
ISBN:	0130491756

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MARC


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Record in the Search Index

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adam_text	Active Learning Cases Bring Theory to Life he eighth edition of Consumer Behavior contains thirty two short cases, two per chapter, located at the end of the text. Each case applies key chapter concepts to contemporary issues, with a focus on how technology is changing the landscape of consumer behavior. Individual cases consider such things as robot vacuums, product testing on the Internet, and using cell phones to keep tabs on babysitters by viewing real time video. Here are the cases: CHAPTER 1 Case 1 Digitization = Customization Case 2 The Growth of Personal TV CHAPTER 2 Case 1 Using Secondary Data in Targeting Consumers Case 2 Privacy Issues in Consumer Research CHAPTER 3 Case 1 A Muscle Car for Middle Age Case 2 Is There Such a Thing as Women s Toothpaste? CHAPTER 4 Case 1 The Product Collection at New Product Works Case 2 Need Focused Definition of Business CHAPTER 5 Case 1 Four on the Floor Case 2 Product Testing on the Internet CHAPTER 6 Case 1 Purchasing Medicines Online Case 2 Repositioning and Revitalizing Classic Brands CHAPTER 7 Case 1 Stimulus Gener alization, Consumer Confusion, and the Law Case 2 The Pitfalls of Reinforcement of Customer Behavior CHAPTER 8 Case 1 It s Raining, So III Order Soup Case 2 Domino s for Pizza Not Exactly! CHAPTER 9 Case 1 The Growing Interactivity of Standard Television Case 2 Target Audience CHAPTER 10 Case 1 Child Free, Not Childless Case 2 Who Is Harley Earl? CHAPTER 11 Case 1 Make Mine Top Loading Case 2 Do They Still Make Plastic Slipcovers? CHAPTER 1 2 Case 1 Eat and Run Case 2 Make My Rent A Car Personal CHAPTER 13 Case 1 Subculture by Satellite Case 2 Avon s Anew Ultimate CHAPTER 14 Case 1 Starbucks Case 2 Baby Sitting by Cell Phone CHAPTER 1 5 Case 7 Let the Robot Pick It Up Case 2 Selling Movie Tickets CHAPTER 16 Case 1 Making Paper Obsolete Case 2 A Really Big Zippo
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isbn	0130491756
language	English
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spelling	Schiffman, Leon G. Verfasser aut Consumer behavior Leon G. Schiffman ; Leslie Lazar Kanuk Consumer behaviour 8. ed., internat. ed. Upper Saddle River, NJ Pearson Education Internat. 2004 Getr. Zählung: Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Verbraucherverhalten Consumer behavior Motivation research (Marketing) Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf 1\p (DE-588)4123623-3 Lehrbuch gnd-content Verbraucherverhalten (DE-588)4062644-1 s DE-604 Kanuk, Leslie Lazar Verfasser aut HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=010409067&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk
spellingShingle	Schiffman, Leon G. Kanuk, Leslie Lazar Consumer behavior Verbraucherverhalten Consumer behavior Motivation research (Marketing) Verbraucherverhalten (DE-588)4062644-1 gnd
subject_GND	(DE-588)4062644-1 (DE-588)4123623-3
title	Consumer behavior
title_alt	Consumer behaviour
title_auth	Consumer behavior
title_exact_search	Consumer behavior
title_full	Consumer behavior Leon G. Schiffman ; Leslie Lazar Kanuk
title_fullStr	Consumer behavior Leon G. Schiffman ; Leslie Lazar Kanuk
title_full_unstemmed	Consumer behavior Leon G. Schiffman ; Leslie Lazar Kanuk
title_short	Consumer behavior
title_sort	consumer behavior
topic	Verbraucherverhalten Consumer behavior Motivation research (Marketing) Verbraucherverhalten (DE-588)4062644-1 gnd
topic_facet	Verbraucherverhalten Consumer behavior Motivation research (Marketing) Lehrbuch
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