Consumer behavior:
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Upper Saddle River, NJ
Pearson Education Internat.
2004
|
| Ausgabe: | 8. ed., internat. ed. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Getr. Zählung: Ill., graph. Darst. |
| ISBN: | 0130491756 |
Internformat
MARC
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| 650 | 4 | |a Motivation research (Marketing) | |
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Datensatz im Suchindex
| _version_ | 1804130117664899072 |
|---|---|
| adam_text | Active Learning Cases
Bring Theory to Life
he eighth edition of Consumer Behavior contains thirty two short cases, two
per chapter, located at the end of the text. Each case applies key chapter
concepts to contemporary issues, with a focus on how technology is changing
the landscape of consumer behavior. Individual cases consider such things as robot
vacuums, product testing on the Internet, and using cell phones to keep tabs on
babysitters by viewing real time video. Here are the cases:
CHAPTER 1 Case 1 Digitization = Customization
Case 2 The Growth of Personal TV
CHAPTER 2 Case 1 Using Secondary Data in Targeting Consumers
Case 2 Privacy Issues in Consumer Research
CHAPTER 3 Case 1 A Muscle Car for Middle Age
Case 2 Is There Such a Thing as Women s Toothpaste?
CHAPTER 4 Case 1 The Product Collection at New Product Works
Case 2 Need Focused Definition of Business
CHAPTER 5 Case 1 Four on the Floor
Case 2 Product Testing on the Internet
CHAPTER 6 Case 1 Purchasing Medicines Online
Case 2 Repositioning and Revitalizing Classic Brands
CHAPTER 7 Case 1 Stimulus Gener alization, Consumer Confusion,
and the Law
Case 2 The Pitfalls of Reinforcement of Customer Behavior
CHAPTER 8 Case 1 It s Raining, So III Order Soup
Case 2 Domino s for Pizza Not Exactly!
CHAPTER 9 Case 1 The Growing Interactivity of Standard Television
Case 2 Target Audience
CHAPTER 10 Case 1 Child Free, Not Childless
Case 2 Who Is Harley Earl?
CHAPTER 11 Case 1 Make Mine Top Loading
Case 2 Do They Still Make Plastic Slipcovers?
CHAPTER 1 2 Case 1 Eat and Run
Case 2 Make My Rent A Car Personal
CHAPTER 13 Case 1 Subculture by Satellite
Case 2 Avon s Anew Ultimate
CHAPTER 14 Case 1 Starbucks
Case 2 Baby Sitting by Cell Phone
CHAPTER 1 5 Case 7 Let the Robot Pick It Up
Case 2 Selling Movie Tickets
CHAPTER 16 Case 1 Making Paper Obsolete
Case 2 A Really Big Zippo
|
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| dewey-full | 658.8342 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8342 |
| dewey-search | 658.8342 |
| dewey-sort | 3658.8342 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 8. ed., internat. ed. |
| format | Book |
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| institution | BVB |
| isbn | 0130491756 |
| language | English |
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| physical | Getr. Zählung: Ill., graph. Darst. |
| publishDate | 2004 |
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| spelling | Schiffman, Leon G. Verfasser aut Consumer behavior Leon G. Schiffman ; Leslie Lazar Kanuk Consumer behaviour 8. ed., internat. ed. Upper Saddle River, NJ Pearson Education Internat. 2004 Getr. Zählung: Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Verbraucherverhalten Consumer behavior Motivation research (Marketing) Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf 1\p (DE-588)4123623-3 Lehrbuch gnd-content Verbraucherverhalten (DE-588)4062644-1 s DE-604 Kanuk, Leslie Lazar Verfasser aut HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=010409067&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Schiffman, Leon G. Kanuk, Leslie Lazar Consumer behavior Verbraucherverhalten Consumer behavior Motivation research (Marketing) Verbraucherverhalten (DE-588)4062644-1 gnd |
| subject_GND | (DE-588)4062644-1 (DE-588)4123623-3 |
| title | Consumer behavior |
| title_alt | Consumer behaviour |
| title_auth | Consumer behavior |
| title_exact_search | Consumer behavior |
| title_full | Consumer behavior Leon G. Schiffman ; Leslie Lazar Kanuk |
| title_fullStr | Consumer behavior Leon G. Schiffman ; Leslie Lazar Kanuk |
| title_full_unstemmed | Consumer behavior Leon G. Schiffman ; Leslie Lazar Kanuk |
| title_short | Consumer behavior |
| title_sort | consumer behavior |
| topic | Verbraucherverhalten Consumer behavior Motivation research (Marketing) Verbraucherverhalten (DE-588)4062644-1 gnd |
| topic_facet | Verbraucherverhalten Consumer behavior Motivation research (Marketing) Lehrbuch |
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