The management and marketing of services:
Saved in:
| New Title: | Mudie, Peter Services marketing management |
|---|---|
| Main Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
Oxford u.a.
Butterworth-Heinemann
1993
|
| Edition: | 1. publ. |
| Series: | Contemporary business series
|
| Subjects: | |
| Physical Description: | XI, 269 S. Ill., graph. Darst. |
| ISBN: | 0750607890 |
Staff View
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Record in the Search Index
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| author | Mudie, Peter Cottam, Angela |
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| bvnumber | BV008216262 |
| callnumber-first | H - Social Science |
| callnumber-label | HD9980 |
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| callnumber-subject | HD - Industries, Land Use, Labor |
| classification_rvk | QR 560 |
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| dewey-full | 658 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658 |
| dewey-search | 658 |
| dewey-sort | 3658 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 1. publ. |
| format | Book |
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| id | DE-604.BV008216262 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T17:16:30Z |
| institution | BVB |
| isbn | 0750607890 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-005423511 |
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| physical | XI, 269 S. Ill., graph. Darst. |
| publishDate | 1993 |
| publishDateSearch | 1993 |
| publishDateSort | 1993 |
| publisher | Butterworth-Heinemann |
| record_format | marc |
| series2 | Contemporary business series |
| spelling | Mudie, Peter Verfasser aut The management and marketing of services Peter Mudie and Angela Cottam 1. publ. Oxford u.a. Butterworth-Heinemann 1993 XI, 269 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Contemporary business series Dienstensector gtt Management gtt Marketing gtt Service industries Management Service industries Marketing Marketing (DE-588)4037589-4 gnd rswk-swf Management (DE-588)4037278-9 gnd rswk-swf Dienstleistung (DE-588)4012178-1 gnd rswk-swf (DE-588)4123623-3 Lehrbuch gnd-content Dienstleistung (DE-588)4012178-1 s Management (DE-588)4037278-9 s DE-604 Marketing (DE-588)4037589-4 s Cottam, Angela Verfasser aut Später u.d.T. Mudie, Peter Services marketing management (DE-604)BV021821931 |
| spellingShingle | Mudie, Peter Cottam, Angela The management and marketing of services Dienstensector gtt Management gtt Marketing gtt Service industries Management Service industries Marketing Marketing (DE-588)4037589-4 gnd Management (DE-588)4037278-9 gnd Dienstleistung (DE-588)4012178-1 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4037278-9 (DE-588)4012178-1 (DE-588)4123623-3 |
| title | The management and marketing of services |
| title_auth | The management and marketing of services |
| title_exact_search | The management and marketing of services |
| title_full | The management and marketing of services Peter Mudie and Angela Cottam |
| title_fullStr | The management and marketing of services Peter Mudie and Angela Cottam |
| title_full_unstemmed | The management and marketing of services Peter Mudie and Angela Cottam |
| title_new | Mudie, Peter Services marketing management |
| title_short | The management and marketing of services |
| title_sort | the management and marketing of services |
| topic | Dienstensector gtt Management gtt Marketing gtt Service industries Management Service industries Marketing Marketing (DE-588)4037589-4 gnd Management (DE-588)4037278-9 gnd Dienstleistung (DE-588)4012178-1 gnd |
| topic_facet | Dienstensector Management Marketing Service industries Management Service industries Marketing Dienstleistung Lehrbuch |
| work_keys_str_mv | AT mudiepeter themanagementandmarketingofservices AT cottamangela themanagementandmarketingofservices |