The management and marketing of services:
Gespeichert in:
| Späterer Titel: | Mudie, Peter Services marketing management |
|---|---|
| Hauptverfasser: | , |
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Oxford u.a.
Butterworth-Heinemann
1993
|
| Ausgabe: | 1. publ. |
| Schriftenreihe: | Contemporary business series
|
| Schlagworte: | |
| Beschreibung: | XI, 269 S. Ill., graph. Darst. |
| ISBN: | 0750607890 |
Internformat
MARC
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| 100 | 1 | |a Mudie, Peter |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a The management and marketing of services |c Peter Mudie and Angela Cottam |
| 250 | |a 1. publ. | ||
| 264 | 1 | |a Oxford u.a. |b Butterworth-Heinemann |c 1993 | |
| 300 | |a XI, 269 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a Contemporary business series | |
| 650 | 7 | |a Dienstensector |2 gtt | |
| 650 | 7 | |a Management |2 gtt | |
| 650 | 7 | |a Marketing |2 gtt | |
| 650 | 4 | |a Service industries |x Management | |
| 650 | 4 | |a Service industries |x Marketing | |
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Datensatz im Suchindex
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| any_adam_object | |
| author | Mudie, Peter Cottam, Angela |
| author_facet | Mudie, Peter Cottam, Angela |
| author_role | aut aut |
| author_sort | Mudie, Peter |
| author_variant | p m pm a c ac |
| building | Verbundindex |
| bvnumber | BV008216262 |
| callnumber-first | H - Social Science |
| callnumber-label | HD9980 |
| callnumber-raw | HD9980.5 |
| callnumber-search | HD9980.5 |
| callnumber-sort | HD 49980.5 |
| callnumber-subject | HD - Industries, Land Use, Labor |
| classification_rvk | QR 560 |
| ctrlnum | (OCoLC)43287985 (DE-599)BVBBV008216262 |
| dewey-full | 658 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658 |
| dewey-search | 658 |
| dewey-sort | 3658 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 1. publ. |
| format | Book |
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| genre | (DE-588)4123623-3 Lehrbuch gnd-content |
| genre_facet | Lehrbuch |
| id | DE-604.BV008216262 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T17:16:30Z |
| institution | BVB |
| isbn | 0750607890 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-005423511 |
| oclc_num | 43287985 |
| open_access_boolean | |
| owner | DE-703 DE-945 DE-188 |
| owner_facet | DE-703 DE-945 DE-188 |
| physical | XI, 269 S. Ill., graph. Darst. |
| publishDate | 1993 |
| publishDateSearch | 1993 |
| publishDateSort | 1993 |
| publisher | Butterworth-Heinemann |
| record_format | marc |
| series2 | Contemporary business series |
| spelling | Mudie, Peter Verfasser aut The management and marketing of services Peter Mudie and Angela Cottam 1. publ. Oxford u.a. Butterworth-Heinemann 1993 XI, 269 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Contemporary business series Dienstensector gtt Management gtt Marketing gtt Service industries Management Service industries Marketing Marketing (DE-588)4037589-4 gnd rswk-swf Management (DE-588)4037278-9 gnd rswk-swf Dienstleistung (DE-588)4012178-1 gnd rswk-swf (DE-588)4123623-3 Lehrbuch gnd-content Dienstleistung (DE-588)4012178-1 s Management (DE-588)4037278-9 s DE-604 Marketing (DE-588)4037589-4 s Cottam, Angela Verfasser aut Später u.d.T. Mudie, Peter Services marketing management (DE-604)BV021821931 |
| spellingShingle | Mudie, Peter Cottam, Angela The management and marketing of services Dienstensector gtt Management gtt Marketing gtt Service industries Management Service industries Marketing Marketing (DE-588)4037589-4 gnd Management (DE-588)4037278-9 gnd Dienstleistung (DE-588)4012178-1 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4037278-9 (DE-588)4012178-1 (DE-588)4123623-3 |
| title | The management and marketing of services |
| title_auth | The management and marketing of services |
| title_exact_search | The management and marketing of services |
| title_full | The management and marketing of services Peter Mudie and Angela Cottam |
| title_fullStr | The management and marketing of services Peter Mudie and Angela Cottam |
| title_full_unstemmed | The management and marketing of services Peter Mudie and Angela Cottam |
| title_new | Mudie, Peter Services marketing management |
| title_short | The management and marketing of services |
| title_sort | the management and marketing of services |
| topic | Dienstensector gtt Management gtt Marketing gtt Service industries Management Service industries Marketing Marketing (DE-588)4037589-4 gnd Management (DE-588)4037278-9 gnd Dienstleistung (DE-588)4012178-1 gnd |
| topic_facet | Dienstensector Management Marketing Service industries Management Service industries Marketing Dienstleistung Lehrbuch |
| work_keys_str_mv | AT mudiepeter themanagementandmarketingofservices AT cottamangela themanagementandmarketingofservices |