Holdings: Strategic marketing problems

Strategic marketing problems: Cases and comments

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Bibliographic Details
Main Authors:	Kerin, Roger A. (Author), Peterson, Robert A. (Author)
Format:	Book
Language:	English
Published:	Boston Allyn and Bacon 1984
Edition:	3. ed.
Subjects:	Marketing - Gestion - Cas, Études de Marketing - Prise de décision - Cas, Études de Marketing stratégique - Cas, Études de Marketing > Decision making > Case studies Marketing > Management > Case studies Strategisches Management Marketing Marketingstrategie Fallstudiensammlung
Item Description:	Literaturangaben
Physical Description:	IX, 673 S. graph. Darst.
ISBN:	0205081045

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MARC


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Record in the Search Index

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indexdate	2024-07-09T16:27:54Z
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isbn	0205081045
language	English
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physical	IX, 673 S. graph. Darst.
publishDate	1984
publishDateSearch	1984
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publisher	Allyn and Bacon
record_format	marc
spelling	Kerin, Roger A. Verfasser aut Strategic marketing problems Cases and comments Roger A. Kerin ; Robert A. Peterson* 3. ed. Boston Allyn and Bacon 1984 IX, 673 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Literaturangaben Marketing - Gestion - Cas, Études de Marketing - Prise de décision - Cas, Études de Marketing stratégique - Cas, Études de Marketing Decision making Case studies Marketing Management Case studies Strategisches Management (DE-588)4124261-0 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Marketingstrategie (DE-588)4120697-6 gnd rswk-swf (DE-588)4522595-3 Fallstudiensammlung gnd-content Marketing (DE-588)4037589-4 s Strategisches Management (DE-588)4124261-0 s 1\p DE-604 Marketingstrategie (DE-588)4120697-6 s 2\p DE-604 Peterson, Robert A. Verfasser aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk
spellingShingle	Kerin, Roger A. Peterson, Robert A. Strategic marketing problems Cases and comments Marketing - Gestion - Cas, Études de Marketing - Prise de décision - Cas, Études de Marketing stratégique - Cas, Études de Marketing Decision making Case studies Marketing Management Case studies Strategisches Management (DE-588)4124261-0 gnd Marketing (DE-588)4037589-4 gnd Marketingstrategie (DE-588)4120697-6 gnd
subject_GND	(DE-588)4124261-0 (DE-588)4037589-4 (DE-588)4120697-6 (DE-588)4522595-3
title	Strategic marketing problems Cases and comments
title_auth	Strategic marketing problems Cases and comments
title_exact_search	Strategic marketing problems Cases and comments
title_full	Strategic marketing problems Cases and comments Roger A. Kerin ; Robert A. Peterson*
title_fullStr	Strategic marketing problems Cases and comments Roger A. Kerin ; Robert A. Peterson*
title_full_unstemmed	Strategic marketing problems Cases and comments Roger A. Kerin ; Robert A. Peterson*
title_short	Strategic marketing problems
title_sort	strategic marketing problems cases and comments
title_sub	Cases and comments
topic	Marketing - Gestion - Cas, Études de Marketing - Prise de décision - Cas, Études de Marketing stratégique - Cas, Études de Marketing Decision making Case studies Marketing Management Case studies Strategisches Management (DE-588)4124261-0 gnd Marketing (DE-588)4037589-4 gnd Marketingstrategie (DE-588)4120697-6 gnd
topic_facet	Marketing - Gestion - Cas, Études de Marketing - Prise de décision - Cas, Études de Marketing stratégique - Cas, Études de Marketing Decision making Case studies Marketing Management Case studies Strategisches Management Marketing Marketingstrategie Fallstudiensammlung
work_keys_str_mv	AT kerinrogera strategicmarketingproblemscasesandcomments AT petersonroberta strategicmarketingproblemscasesandcomments

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