Marketing decision making: analytic framework and cases
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Cincinnati, Ohio [u.a.]
South-Western Publ.
1979
|
| Ausgabe: | 2. ed., 1. printing |
| Schlagworte: | |
| Beschreibung: | 362 S. |
| ISBN: | 053819510X |
Internformat
MARC
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| 100 | 1 | |a O'Dell, William F. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Marketing decision making |b analytic framework and cases |
| 250 | |a 2. ed., 1. printing | ||
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| 700 | 1 | |a Ruppel, Andrew C. |e Verfasser |4 aut | |
| 700 | 1 | |a Trent, Robert H. |e Verfasser |4 aut | |
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Datensatz im Suchindex
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| author | O'Dell, William F. Ruppel, Andrew C. Trent, Robert H. |
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| ctrlnum | (OCoLC)4746028 (DE-599)BVBBV021985586 |
| dewey-full | 658.8/02 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/02 |
| dewey-search | 658.8/02 |
| dewey-sort | 3658.8 12 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| edition | 2. ed., 1. printing |
| format | Book |
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| illustrated | Not Illustrated |
| index_date | 2024-07-02T16:10:13Z |
| indexdate | 2024-07-09T20:48:48Z |
| institution | BVB |
| isbn | 053819510X |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-015200536 |
| oclc_num | 4746028 |
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| physical | 362 S. |
| publishDate | 1979 |
| publishDateSearch | 1979 |
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| publisher | South-Western Publ. |
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| spelling | O'Dell, William F. Verfasser aut Marketing decision making analytic framework and cases 2. ed., 1. printing Cincinnati, Ohio [u.a.] South-Western Publ. 1979 362 S. txt rdacontent n rdamedia nc rdacarrier Marketing - Prise de décision Marketing - Prise de décision - Cas, Études de Marketing Decision making Marketing Decision making Case studies Entscheidungsfindung (DE-588)4113446-1 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf (DE-588)4522595-3 Fallstudiensammlung gnd-content Marketing (DE-588)4037589-4 s DE-604 Entscheidungsfindung (DE-588)4113446-1 s Ruppel, Andrew C. Verfasser aut Trent, Robert H. Verfasser aut |
| spellingShingle | O'Dell, William F. Ruppel, Andrew C. Trent, Robert H. Marketing decision making analytic framework and cases Marketing - Prise de décision Marketing - Prise de décision - Cas, Études de Marketing Decision making Marketing Decision making Case studies Entscheidungsfindung (DE-588)4113446-1 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4113446-1 (DE-588)4037589-4 (DE-588)4522595-3 |
| title | Marketing decision making analytic framework and cases |
| title_auth | Marketing decision making analytic framework and cases |
| title_exact_search | Marketing decision making analytic framework and cases |
| title_exact_search_txtP | Marketing decision making analytic framework and cases |
| title_full | Marketing decision making analytic framework and cases |
| title_fullStr | Marketing decision making analytic framework and cases |
| title_full_unstemmed | Marketing decision making analytic framework and cases |
| title_short | Marketing decision making |
| title_sort | marketing decision making analytic framework and cases |
| title_sub | analytic framework and cases |
| topic | Marketing - Prise de décision Marketing - Prise de décision - Cas, Études de Marketing Decision making Marketing Decision making Case studies Entscheidungsfindung (DE-588)4113446-1 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Marketing - Prise de décision Marketing - Prise de décision - Cas, Études de Marketing Decision making Marketing Decision making Case studies Entscheidungsfindung Marketing Fallstudiensammlung |
| work_keys_str_mv | AT odellwilliamf marketingdecisionmakinganalyticframeworkandcases AT ruppelandrewc marketingdecisionmakinganalyticframeworkandcases AT trentroberth marketingdecisionmakinganalyticframeworkandcases |