Strategic marketing problems: cases and comments
Gespeichert in:
| Format: | Buch |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Upper Saddle River, NJ
Pearson/Prentice Hall
2007
|
| Ausgabe: | 11. ed. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | X, 722 S. Ill., graph. Darst. |
| ISBN: | 0131871528 0132335719 |
Internformat
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| 245 | 1 | 0 | |a Strategic marketing problems |b cases and comments |c Roger A. Kerin ; Robert A. Peterson |
| 250 | |a 11. ed. | ||
| 264 | 1 | |a Upper Saddle River, NJ |b Pearson/Prentice Hall |c 2007 | |
| 300 | |a X, 722 S. |b Ill., graph. Darst. | ||
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Datensatz im Suchindex
| _version_ | 1804135589870567424 |
|---|---|
| adam_text | Contents
Preface ix
CHAPTER 1
Foundations of Strategic Marketing
Management 1
Appendix: A Sample Marketing Plan 17
CHAPTER 2
Financial Aspects of Marketing
Management 33
CHAPTER 3
Marketing Decision Making
and Case Analysis 53
CHAPTER 4
Opportunity Analysis, Market
Segmentation, and Market Targeting 65
Toucon Collections, Inc. 77
Roger A. Kevin and Robert A. Peterson
Zenith Pet Foods, Inc. 80
Roger A. Kerin
Shoes for MOOs, Inc. 91
Kenneth G. Hardy and Herb MacKenzie
Jones • Blair Company 99
Roger A. Kerin
Duncan Industries: Market
Opportunities in the European Union 109
Gordon H. G. McDougall
Frito Lay s® Dips 118
Roger A. Kerin and Jeanne Bertels
South Delaware Coors, Inc. 130
James E. Nelson and EricJ. Karson
CHAPTER 5
Product and Service Strategy
and Brand Management 141
Dr Pepper/Seven Up, Inc.:
Squirt® Brand 157
Roger A. Kevin
Zoecon Corporation: Insect
Growth Regulators 177
Roger A. Kerin and Larry Smith
Skin Tique Corporation 188
Roger A. Kerin
Peace Memorial Hospital:
Downtown Health Clinic 196
Roger A. Kerin
Procter Gamble, Inc.: Scope 207
Gordon H. G. McDougall and Franklin
Ramsoomair
Qingdao Haier Ltd.: Considering
die Maytag Acquisition 219
Roger A. Kerin
Frito Lay Company: Cracker Jack 237
Roger A. Kerin
CHAPTER 6
Integrated Marketing Communication
Strategy and Management 263
Crestfield Furniture Industries, Inc. (A) 275
Roger A. Kerin
Crestfield Furniture Industries Inc. (B) 287
Roger A. Kerin
Cadbury Beverages, Inc.:
Crush® Brand 290
Roger A. Kerin
Amber Inn Suites, Inc. 305
Roger A. Kerin
vi
Drypers Corporation: National
Television Advertising Campaign 318
Roger A. Kevin
Craft Marine Corporation 327
Roger A. Kerin and Robert A. Peterson
Godiva Europe 334
Jean Jacques Lambin
CHAPTER 7
Marketing Channel Strategy
and Management 353
Hawaiian Punch: Go to Market
Strategy 365
Roger A. Kerin
GloFish, LLC 377
William H. Cunningham and
John Sibley Butler
Swisher Mower and Machine
Company: Evaluating a Private
Brand Distribution Opportunity 387
Roger A. Kerin and Wayne Swisher
Goodyear Tire and Rubber Company 399
Roger A. Kerin
Peak Garage Door, Inc. 411
Roger A. Kerin
Merton Industries: The Wholesale
Distribution Decision 416
Roger A. Kerin
CHAPTER 8
Pricing Strategy and Management 425
EMI Group, PLC: CD Pricing in the
Recorded Music Industry 435
Roger A. Kerin
Southwest Airlines 450
Roger A. Kerin
Superior Supermarkets: Everyday
Low Pricing 470
Roger A. Kerin
Burroughs Wellcome Company:
Retrovir 482
Roger A. Kerin and Angela Bullard
CONTENTS
Virgin Mobile USA: Pricing
for the Very First Time 494
Gail McGovern
Augustine Medical, Inc.: The Bair
Hugger® Patient Warming System 510
Roger A. Kerin, Michael Gilbertson,
and William Rudelius
CHAPTER 9
Marketing Strategy Reformulation:
The Control Process 521
AssociationPower.Com 531
Robert A. Peterson
Pharmacia Upjohn, Inc.: Rogaine
Hair Regrowth Treatment 539
Roger A. Kerin
Marshant Museum of Art and History 556
Roger A. Kerin
The Circle K Corporation 566
Roger A. Kerin
CHAPTER 10
Comprehensive Marketing Programs 577
Dexit—A Marketing Opportunity 583
Sohail Lalani and Robin Ritchie
Frito Lay, Inc.: Sun Chips™
Multigrain Snacks 596
Roger A. Kerin and Kenneth R. Lukaska
Keurig at Home: Managing
a New Product Launch 613
Elizabeth L. Anderson and
Eric T. Anderson
A.l. Steak Sauce: Lawry s Defense 630
Timothy Calkins
Cima Mountaineering, Inc. 637
Lawrence M. Lamont
Graneer Systems, Inc.: India
Market Entry 654
James E. Nelson
Kingsford Charcoal 669
Das Narayandas and
Alison Berkley Wagonfeld
CONTENTS
APPENDIX:
Preparing a Written Case Analysis 687
Republic National Bank of Dallas:
NOW Accounts 687
Student Analysis: Republic National
Bank of Dallas: NOW Accounts 697
vii
Glossary of Selected
Marketing Terms and Concepts 703
Subject Index 709
Company and Brand Index 716
|
| adam_txt |
Contents
Preface ix
CHAPTER 1
Foundations of Strategic Marketing
Management 1
Appendix: A Sample Marketing Plan 17
CHAPTER 2
Financial Aspects of Marketing
Management 33
CHAPTER 3
Marketing Decision Making
and Case Analysis 53
CHAPTER 4
Opportunity Analysis, Market
Segmentation, and Market Targeting 65
Toucon Collections, Inc. 77
Roger A. Kevin and Robert A. Peterson
Zenith Pet Foods, Inc. 80
Roger A. Kerin
Shoes for MOOs, Inc. 91
Kenneth G. Hardy and Herb MacKenzie
Jones • Blair Company 99
Roger A. Kerin
Duncan Industries: Market
Opportunities in the European Union 109
Gordon H. G. McDougall
Frito Lay's® Dips 118
Roger A. Kerin and Jeanne Bertels
South Delaware Coors, Inc. 130
James E. Nelson and EricJ. Karson
CHAPTER 5
Product and Service Strategy
and Brand Management 141
Dr Pepper/Seven Up, Inc.:
Squirt® Brand 157
Roger A. Kevin
Zoecon Corporation: Insect
Growth Regulators 177
Roger A. Kerin and Larry Smith
Skin Tique Corporation 188
Roger A. Kerin
Peace Memorial Hospital:
Downtown Health Clinic 196
Roger A. Kerin
Procter Gamble, Inc.: Scope 207
Gordon H. G. McDougall and Franklin
Ramsoomair
Qingdao Haier Ltd.: Considering
die Maytag Acquisition 219
Roger A. Kerin
Frito Lay Company: Cracker Jack 237
Roger A. Kerin
CHAPTER 6
Integrated Marketing Communication
Strategy and Management 263
Crestfield Furniture Industries, Inc. (A) 275
Roger A. Kerin
Crestfield Furniture Industries Inc. (B) 287
Roger A. Kerin
Cadbury Beverages, Inc.:
Crush® Brand 290
Roger A. Kerin
Amber Inn Suites, Inc. 305
Roger A. Kerin
vi
Drypers Corporation: National
Television Advertising Campaign 318
Roger A. Kevin
Craft Marine Corporation 327
Roger A. Kerin and Robert A. Peterson
Godiva Europe 334
Jean Jacques Lambin
CHAPTER 7
Marketing Channel Strategy
and Management 353
Hawaiian Punch: Go to Market
Strategy 365
Roger A. Kerin
GloFish, LLC 377
William H. Cunningham and
John Sibley Butler
Swisher Mower and Machine
Company: Evaluating a Private
Brand Distribution Opportunity 387
Roger A. Kerin and Wayne Swisher
Goodyear Tire and Rubber Company 399
Roger A. Kerin
Peak Garage Door, Inc. 411
Roger A. Kerin
Merton Industries: The Wholesale
Distribution Decision 416
Roger A. Kerin
CHAPTER 8
Pricing Strategy and Management 425
EMI Group, PLC: CD Pricing in the
Recorded Music Industry 435
Roger A. Kerin
Southwest Airlines 450
Roger A. Kerin
Superior Supermarkets: Everyday
Low Pricing 470
Roger A. Kerin
Burroughs Wellcome Company:
Retrovir 482
Roger A. Kerin and Angela Bullard
CONTENTS
Virgin Mobile USA: Pricing
for the Very First Time 494
Gail McGovern
Augustine Medical, Inc.: The Bair
Hugger® Patient Warming System 510
Roger A. Kerin, Michael Gilbertson,
and William Rudelius
CHAPTER 9
Marketing Strategy Reformulation:
The Control Process 521
AssociationPower.Com 531
Robert A. Peterson
Pharmacia Upjohn, Inc.: Rogaine
Hair Regrowth Treatment 539
Roger A. Kerin
Marshant Museum of Art and History 556
Roger A. Kerin
The Circle K Corporation 566
Roger A. Kerin
CHAPTER 10
Comprehensive Marketing Programs 577
Dexit—A Marketing Opportunity 583
Sohail Lalani and Robin Ritchie
Frito Lay, Inc.: Sun Chips™
Multigrain Snacks 596
Roger A. Kerin and Kenneth R. Lukaska
Keurig at Home: Managing
a New Product Launch 613
Elizabeth L. Anderson and
Eric T. Anderson
A.l. Steak Sauce: Lawry's Defense 630
Timothy Calkins
Cima Mountaineering, Inc. 637
Lawrence M. Lamont
Graneer Systems, Inc.: India
Market Entry 654
James E. Nelson
Kingsford Charcoal 669
Das Narayandas and
Alison Berkley Wagonfeld
CONTENTS
APPENDIX:
Preparing a Written Case Analysis 687
Republic National Bank of Dallas:
NOW Accounts 687
Student Analysis: Republic National
Bank of Dallas: NOW Accounts 697
vii
Glossary of Selected
Marketing Terms and Concepts 703
Subject Index 709
Company and Brand Index 716 |
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| index_date | 2024-07-02T15:28:48Z |
| indexdate | 2024-07-09T20:42:55Z |
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| spelling | Strategic marketing problems cases and comments Roger A. Kerin ; Robert A. Peterson 11. ed. Upper Saddle River, NJ Pearson/Prentice Hall 2007 X, 722 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Marketing Decision making Case studies Marketing Management Case studies Marketingstrategie (DE-588)4120697-6 gnd rswk-swf Strategisches Management (DE-588)4124261-0 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf (DE-588)4522595-3 Fallstudiensammlung gnd-content Marketing (DE-588)4037589-4 s Strategisches Management (DE-588)4124261-0 s DE-604 Marketingstrategie (DE-588)4120697-6 s 1\p DE-604 Kerin, Roger A. 1947- Sonstige (DE-588)132951606 oth Peterson, Robert A. 1944- Sonstige (DE-588)135570115 oth HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014952399&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Strategic marketing problems cases and comments Marketing Decision making Case studies Marketing Management Case studies Marketingstrategie (DE-588)4120697-6 gnd Strategisches Management (DE-588)4124261-0 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4120697-6 (DE-588)4124261-0 (DE-588)4037589-4 (DE-588)4522595-3 |
| title | Strategic marketing problems cases and comments |
| title_auth | Strategic marketing problems cases and comments |
| title_exact_search | Strategic marketing problems cases and comments |
| title_exact_search_txtP | Strategic marketing problems cases and comments |
| title_full | Strategic marketing problems cases and comments Roger A. Kerin ; Robert A. Peterson |
| title_fullStr | Strategic marketing problems cases and comments Roger A. Kerin ; Robert A. Peterson |
| title_full_unstemmed | Strategic marketing problems cases and comments Roger A. Kerin ; Robert A. Peterson |
| title_short | Strategic marketing problems |
| title_sort | strategic marketing problems cases and comments |
| title_sub | cases and comments |
| topic | Marketing Decision making Case studies Marketing Management Case studies Marketingstrategie (DE-588)4120697-6 gnd Strategisches Management (DE-588)4124261-0 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Marketing Decision making Case studies Marketing Management Case studies Marketingstrategie Strategisches Management Marketing Fallstudiensammlung |
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