Issues in advertising: the economics of persuasion
Gespeichert in:
Format: | Buch |
---|---|
Sprache: | English |
Veröffentlicht: |
Washington, DC
1978
|
Schriftenreihe: | American Enterprise Institute for Public Policy Research <Washington, DC>: AEI symposia.
78,4=78 D. |
Schlagworte: | |
Beschreibung: | 284 S. |
ISBN: | 0844721271 0844721263 |
Internformat
MARC
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245 | 1 | 0 | |a Issues in advertising |b the economics of persuasion |c Hrsg. von David G. Tuerck* |
264 | 1 | |a Washington, DC |c 1978 | |
300 | |a 284 S. | ||
336 | |b txt |2 rdacontent | ||
337 | |b n |2 rdamedia | ||
338 | |b nc |2 rdacarrier | ||
490 | 1 | |a American Enterprise Institute for Public Policy Research <Washington, DC>: AEI symposia. |v 78,4=78 D. | |
650 | 4 | |a Publicité - Aspect économique | |
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Datensatz im Suchindex
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adam_text | |
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dewey-raw | 338.4/3 |
dewey-search | 338.4/3 |
dewey-sort | 3338.4 13 |
dewey-tens | 330 - Economics |
discipline | Allgemeines Wirtschaftswissenschaften |
format | Book |
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id | DE-604.BV005326535 |
illustrated | Not Illustrated |
indexdate | 2024-10-25T12:01:15Z |
institution | BVB |
isbn | 0844721271 0844721263 |
language | English |
oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-003333279 |
oclc_num | 3843209 |
open_access_boolean | |
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physical | 284 S. |
publishDate | 1978 |
publishDateSearch | 1978 |
publishDateSort | 1978 |
record_format | marc |
series | American Enterprise Institute for Public Policy Research <Washington, DC>: AEI symposia. |
series2 | American Enterprise Institute for Public Policy Research <Washington, DC>: AEI symposia. |
spelling | Issues in advertising the economics of persuasion Hrsg. von David G. Tuerck* Washington, DC 1978 284 S. txt rdacontent n rdamedia nc rdacarrier American Enterprise Institute for Public Policy Research <Washington, DC>: AEI symposia. 78,4=78 D. Publicité - Aspect économique Publicité - Aspect économique - Congrès ram Publicité - Législation Advertising Economic aspects Congresses Werbung (DE-588)4065541-6 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content (DE-588)1071861417 Konferenzschrift gnd-content Werbung (DE-588)4065541-6 s DE-604 Tuerck, David G. Sonstige (DE-588)13277559X oth American Enterprise Institute for Public Policy Research <Washington, DC>: AEI symposia. 78,4=78 D. (DE-604)BV000898704 78,4 |
spellingShingle | Issues in advertising the economics of persuasion American Enterprise Institute for Public Policy Research <Washington, DC>: AEI symposia. Publicité - Aspect économique Publicité - Aspect économique - Congrès ram Publicité - Législation Advertising Economic aspects Congresses Werbung (DE-588)4065541-6 gnd |
subject_GND | (DE-588)4065541-6 (DE-588)4143413-4 (DE-588)1071861417 |
title | Issues in advertising the economics of persuasion |
title_auth | Issues in advertising the economics of persuasion |
title_exact_search | Issues in advertising the economics of persuasion |
title_full | Issues in advertising the economics of persuasion Hrsg. von David G. Tuerck* |
title_fullStr | Issues in advertising the economics of persuasion Hrsg. von David G. Tuerck* |
title_full_unstemmed | Issues in advertising the economics of persuasion Hrsg. von David G. Tuerck* |
title_short | Issues in advertising |
title_sort | issues in advertising the economics of persuasion |
title_sub | the economics of persuasion |
topic | Publicité - Aspect économique Publicité - Aspect économique - Congrès ram Publicité - Législation Advertising Economic aspects Congresses Werbung (DE-588)4065541-6 gnd |
topic_facet | Publicité - Aspect économique Publicité - Aspect économique - Congrès Publicité - Législation Advertising Economic aspects Congresses Werbung Aufsatzsammlung Konferenzschrift |
volume_link | (DE-604)BV000898704 |
work_keys_str_mv | AT tuerckdavidg issuesinadvertisingtheeconomicsofpersuasion |