Marketing communications and promotion:
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Columbus, O.
Grid
1976
|
| Series: | Grid series in marketing.
|
| Subjects: | |
| Physical Description: | XII,502 S. Ill.u.graph.Darst. |
| ISBN: | 0882440934 |
Staff View
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV003269287 | ||
| 003 | DE-604 | ||
| 005 | 20151123 | ||
| 007 | t | ||
| 008 | 900725s1976 ad|| |||| 00||| eng d | ||
| 020 | |a 0882440934 |9 0-88244-093-4 | ||
| 035 | |a (OCoLC)2120985 | ||
| 035 | |a (DE-599)BVBBV003269287 | ||
| 040 | |a DE-604 |b ger |e rakddb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-384 |a DE-188 | ||
| 050 | 0 | |a HF5415.125.N53 | |
| 082 | 0 | |a 658.8 | |
| 084 | |a QP 630 |0 (DE-625)141916: |2 rvk | ||
| 100 | 1 | |a Nickels, William G. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Marketing communications and promotion |c William G. Nickels |
| 264 | 1 | |a Columbus, O. |b Grid |c 1976 | |
| 300 | |a XII,502 S. |b Ill.u.graph.Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a Grid series in marketing. | |
| 650 | 4 | |a Communication in marketing | |
| 650 | 4 | |a Marketing | |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Verbraucherverhalten |0 (DE-588)4062644-1 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Kommunikation |0 (DE-588)4031883-7 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Kommunikation |0 (DE-588)4031883-7 |D s |
| 689 | 0 | |5 DE-604 | |
| 689 | 1 | 0 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 1 | |5 DE-604 | |
| 689 | 2 | 0 | |a Verbraucherverhalten |0 (DE-588)4062644-1 |D s |
| 689 | 2 | |5 DE-604 | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-002058718 | ||
Record in the Search Index
| _version_ | 1804117615279341568 |
|---|---|
| any_adam_object | |
| author | Nickels, William G. |
| author_facet | Nickels, William G. |
| author_role | aut |
| author_sort | Nickels, William G. |
| author_variant | w g n wg wgn |
| building | Verbundindex |
| bvnumber | BV003269287 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.125.N53 |
| callnumber-search | HF5415.125.N53 |
| callnumber-sort | HF 45415.125 N53 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 630 |
| ctrlnum | (OCoLC)2120985 (DE-599)BVBBV003269287 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01355nam a2200433 c 4500</leader><controlfield tag="001">BV003269287</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20151123 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">900725s1976 ad|| |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0882440934</subfield><subfield code="9">0-88244-093-4</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)2120985</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV003269287</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakddb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-384</subfield><subfield code="a">DE-188</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HF5415.125.N53</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 630</subfield><subfield code="0">(DE-625)141916:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Nickels, William G.</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Marketing communications and promotion</subfield><subfield code="c">William G. Nickels</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Columbus, O.</subfield><subfield code="b">Grid</subfield><subfield code="c">1976</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XII,502 S.</subfield><subfield code="b">Ill.u.graph.Darst.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">Grid series in marketing.</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Communication in marketing</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Verbraucherverhalten</subfield><subfield code="0">(DE-588)4062644-1</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Kommunikation</subfield><subfield code="0">(DE-588)4031883-7</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Kommunikation</subfield><subfield code="0">(DE-588)4031883-7</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="1" ind2="0"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="2" ind2="0"><subfield code="a">Verbraucherverhalten</subfield><subfield code="0">(DE-588)4062644-1</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="2" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-002058718</subfield></datafield></record></collection> |
| id | DE-604.BV003269287 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T15:57:13Z |
| institution | BVB |
| isbn | 0882440934 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-002058718 |
| oclc_num | 2120985 |
| open_access_boolean | |
| owner | DE-384 DE-188 |
| owner_facet | DE-384 DE-188 |
| physical | XII,502 S. Ill.u.graph.Darst. |
| publishDate | 1976 |
| publishDateSearch | 1976 |
| publishDateSort | 1976 |
| publisher | Grid |
| record_format | marc |
| series2 | Grid series in marketing. |
| spelling | Nickels, William G. Verfasser aut Marketing communications and promotion William G. Nickels Columbus, O. Grid 1976 XII,502 S. Ill.u.graph.Darst. txt rdacontent n rdamedia nc rdacarrier Grid series in marketing. Communication in marketing Marketing Marketing (DE-588)4037589-4 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Kommunikation (DE-588)4031883-7 gnd rswk-swf Kommunikation (DE-588)4031883-7 s DE-604 Marketing (DE-588)4037589-4 s Verbraucherverhalten (DE-588)4062644-1 s |
| spellingShingle | Nickels, William G. Marketing communications and promotion Communication in marketing Marketing Marketing (DE-588)4037589-4 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Kommunikation (DE-588)4031883-7 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4062644-1 (DE-588)4031883-7 |
| title | Marketing communications and promotion |
| title_auth | Marketing communications and promotion |
| title_exact_search | Marketing communications and promotion |
| title_full | Marketing communications and promotion William G. Nickels |
| title_fullStr | Marketing communications and promotion William G. Nickels |
| title_full_unstemmed | Marketing communications and promotion William G. Nickels |
| title_short | Marketing communications and promotion |
| title_sort | marketing communications and promotion |
| topic | Communication in marketing Marketing Marketing (DE-588)4037589-4 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Kommunikation (DE-588)4031883-7 gnd |
| topic_facet | Communication in marketing Marketing Verbraucherverhalten Kommunikation |
| work_keys_str_mv | AT nickelswilliamg marketingcommunicationsandpromotion |