Marketing theory: evolution and evaluation
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York u.a.
Wiley
1988
|
| Subjects: | |
| Online Access: | Publisher description Table of Contents |
| Physical Description: | XI, 231 S. |
| ISBN: | 0471635278 |
Staff View
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV000889285 | ||
| 003 | DE-604 | ||
| 005 | 20130515 | ||
| 007 | t | ||
| 008 | 890306s1988 xxk |||| 00||| eng d | ||
| 020 | |a 0471635278 |9 0-471-63527-8 | ||
| 035 | |a (OCoLC)318260905 | ||
| 035 | |a (DE-599)BVBBV000889285 | ||
| 040 | |a DE-604 |b ger |e rakddb | ||
| 041 | 0 | |a eng | |
| 044 | |a xxk |c XA-GB | ||
| 049 | |a DE-12 |a DE-384 |a DE-739 |a DE-N2 |a DE-20 |a DE-521 |a DE-11 |a DE-188 | ||
| 050 | 0 | |a HF5415.S4414 1988 | |
| 082 | 0 | |a 658.8 |b S327 |2 20 | |
| 082 | 0 | |a 658.8/001 19 | |
| 084 | |a QP 600 |0 (DE-625)141905: |2 rvk | ||
| 100 | 1 | |a Sheth, Jagdish N. |d 1938- |e Verfasser |0 (DE-588)124543227 |4 aut | |
| 245 | 1 | 0 | |a Marketing theory |b evolution and evaluation |c Jagdish N. Sheth ; David M. Gardner ; Dennis E. Garrett |
| 264 | 1 | |a New York u.a. |b Wiley |c 1988 | |
| 300 | |a XI, 231 S. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Marketing | |
| 650 | 4 | |a Mercadeo | |
| 650 | 4 | |a Marketing | |
| 650 | 0 | 7 | |a Marketingtheorie |0 (DE-588)4168911-2 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Marketingtheorie |0 (DE-588)4168911-2 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Gardner, David M. |e Verfasser |4 aut | |
| 700 | 1 | |a Garrett, Dennis E. |e Verfasser |4 aut | |
| 856 | 4 | |u http://www.loc.gov/catdir/description/wiley033/88010162.html |3 Publisher description | |
| 856 | 4 | |u http://www.loc.gov/catdir/toc/onix04/88010162.html |3 Table of Contents | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-000558696 | ||
Record in the Search Index
| _version_ | 1804115343287779328 |
|---|---|
| any_adam_object | |
| author | Sheth, Jagdish N. 1938- Gardner, David M. Garrett, Dennis E. |
| author_GND | (DE-588)124543227 |
| author_facet | Sheth, Jagdish N. 1938- Gardner, David M. Garrett, Dennis E. |
| author_role | aut aut aut |
| author_sort | Sheth, Jagdish N. 1938- |
| author_variant | j n s jn jns d m g dm dmg d e g de deg |
| building | Verbundindex |
| bvnumber | BV000889285 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.S4414 1988 |
| callnumber-search | HF5415.S4414 1988 |
| callnumber-sort | HF 45415 S4414 41988 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)318260905 (DE-599)BVBBV000889285 |
| dewey-full | 658.8 658.8/00119 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 658.8/001 19 |
| dewey-search | 658.8 658.8/001 19 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01492nam a2200433 c 4500</leader><controlfield tag="001">BV000889285</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20130515 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">890306s1988 xxk |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0471635278</subfield><subfield code="9">0-471-63527-8</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)318260905</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV000889285</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakddb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="044" ind1=" " ind2=" "><subfield code="a">xxk</subfield><subfield code="c">XA-GB</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-12</subfield><subfield code="a">DE-384</subfield><subfield code="a">DE-739</subfield><subfield code="a">DE-N2</subfield><subfield code="a">DE-20</subfield><subfield code="a">DE-521</subfield><subfield code="a">DE-11</subfield><subfield code="a">DE-188</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HF5415.S4414 1988</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8</subfield><subfield code="b">S327</subfield><subfield code="2">20</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8/001 19</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 600</subfield><subfield code="0">(DE-625)141905:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Sheth, Jagdish N.</subfield><subfield code="d">1938-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)124543227</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Marketing theory</subfield><subfield code="b">evolution and evaluation</subfield><subfield code="c">Jagdish N. Sheth ; David M. Gardner ; Dennis E. Garrett</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">New York u.a.</subfield><subfield code="b">Wiley</subfield><subfield code="c">1988</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XI, 231 S.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Mercadeo</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketingtheorie</subfield><subfield code="0">(DE-588)4168911-2</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Marketingtheorie</subfield><subfield code="0">(DE-588)4168911-2</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Gardner, David M.</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Garrett, Dennis E.</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="856" ind1="4" ind2=" "><subfield code="u">http://www.loc.gov/catdir/description/wiley033/88010162.html</subfield><subfield code="3">Publisher description</subfield></datafield><datafield tag="856" ind1="4" ind2=" "><subfield code="u">http://www.loc.gov/catdir/toc/onix04/88010162.html</subfield><subfield code="3">Table of Contents</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-000558696</subfield></datafield></record></collection> |
| id | DE-604.BV000889285 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T15:21:06Z |
| institution | BVB |
| isbn | 0471635278 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-000558696 |
| oclc_num | 318260905 |
| open_access_boolean | |
| owner | DE-12 DE-384 DE-739 DE-N2 DE-20 DE-521 DE-11 DE-188 |
| owner_facet | DE-12 DE-384 DE-739 DE-N2 DE-20 DE-521 DE-11 DE-188 |
| physical | XI, 231 S. |
| publishDate | 1988 |
| publishDateSearch | 1988 |
| publishDateSort | 1988 |
| publisher | Wiley |
| record_format | marc |
| spelling | Sheth, Jagdish N. 1938- Verfasser (DE-588)124543227 aut Marketing theory evolution and evaluation Jagdish N. Sheth ; David M. Gardner ; Dennis E. Garrett New York u.a. Wiley 1988 XI, 231 S. txt rdacontent n rdamedia nc rdacarrier Marketing Mercadeo Marketingtheorie (DE-588)4168911-2 gnd rswk-swf Marketingtheorie (DE-588)4168911-2 s DE-604 Gardner, David M. Verfasser aut Garrett, Dennis E. Verfasser aut http://www.loc.gov/catdir/description/wiley033/88010162.html Publisher description http://www.loc.gov/catdir/toc/onix04/88010162.html Table of Contents |
| spellingShingle | Sheth, Jagdish N. 1938- Gardner, David M. Garrett, Dennis E. Marketing theory evolution and evaluation Marketing Mercadeo Marketingtheorie (DE-588)4168911-2 gnd |
| subject_GND | (DE-588)4168911-2 |
| title | Marketing theory evolution and evaluation |
| title_auth | Marketing theory evolution and evaluation |
| title_exact_search | Marketing theory evolution and evaluation |
| title_full | Marketing theory evolution and evaluation Jagdish N. Sheth ; David M. Gardner ; Dennis E. Garrett |
| title_fullStr | Marketing theory evolution and evaluation Jagdish N. Sheth ; David M. Gardner ; Dennis E. Garrett |
| title_full_unstemmed | Marketing theory evolution and evaluation Jagdish N. Sheth ; David M. Gardner ; Dennis E. Garrett |
| title_short | Marketing theory |
| title_sort | marketing theory evolution and evaluation |
| title_sub | evolution and evaluation |
| topic | Marketing Mercadeo Marketingtheorie (DE-588)4168911-2 gnd |
| topic_facet | Marketing Mercadeo Marketingtheorie |
| url | http://www.loc.gov/catdir/description/wiley033/88010162.html http://www.loc.gov/catdir/toc/onix04/88010162.html |
| work_keys_str_mv | AT shethjagdishn marketingtheoryevolutionandevaluation AT gardnerdavidm marketingtheoryevolutionandevaluation AT garrettdennise marketingtheoryevolutionandevaluation |