Marketing theory: evolution and evaluation
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York u.a.
Wiley
1988
|
| Schlagworte: | |
| Online-Zugang: | Publisher description Table of Contents |
| Beschreibung: | XI, 231 S. |
| ISBN: | 0471635278 |
Internformat
MARC
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| 041 | 0 | |a eng | |
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| 100 | 1 | |a Sheth, Jagdish N. |d 1938- |e Verfasser |0 (DE-588)124543227 |4 aut | |
| 245 | 1 | 0 | |a Marketing theory |b evolution and evaluation |c Jagdish N. Sheth ; David M. Gardner ; Dennis E. Garrett |
| 264 | 1 | |a New York u.a. |b Wiley |c 1988 | |
| 300 | |a XI, 231 S. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Marketing | |
| 650 | 4 | |a Mercadeo | |
| 650 | 4 | |a Marketing | |
| 650 | 0 | 7 | |a Marketingtheorie |0 (DE-588)4168911-2 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Marketingtheorie |0 (DE-588)4168911-2 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Gardner, David M. |e Verfasser |4 aut | |
| 700 | 1 | |a Garrett, Dennis E. |e Verfasser |4 aut | |
| 856 | 4 | |u http://www.loc.gov/catdir/description/wiley033/88010162.html |3 Publisher description | |
| 856 | 4 | |u http://www.loc.gov/catdir/toc/onix04/88010162.html |3 Table of Contents | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-000558696 | ||
Datensatz im Suchindex
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| author | Sheth, Jagdish N. 1938- Gardner, David M. Garrett, Dennis E. |
| author_GND | (DE-588)124543227 |
| author_facet | Sheth, Jagdish N. 1938- Gardner, David M. Garrett, Dennis E. |
| author_role | aut aut aut |
| author_sort | Sheth, Jagdish N. 1938- |
| author_variant | j n s jn jns d m g dm dmg d e g de deg |
| building | Verbundindex |
| bvnumber | BV000889285 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.S4414 1988 |
| callnumber-search | HF5415.S4414 1988 |
| callnumber-sort | HF 45415 S4414 41988 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)318260905 (DE-599)BVBBV000889285 |
| dewey-full | 658.8 658.8/00119 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 658.8/001 19 |
| dewey-search | 658.8 658.8/001 19 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV000889285 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T15:21:06Z |
| institution | BVB |
| isbn | 0471635278 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-000558696 |
| oclc_num | 318260905 |
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| owner_facet | DE-12 DE-384 DE-739 DE-N2 DE-20 DE-521 DE-11 DE-188 |
| physical | XI, 231 S. |
| publishDate | 1988 |
| publishDateSearch | 1988 |
| publishDateSort | 1988 |
| publisher | Wiley |
| record_format | marc |
| spelling | Sheth, Jagdish N. 1938- Verfasser (DE-588)124543227 aut Marketing theory evolution and evaluation Jagdish N. Sheth ; David M. Gardner ; Dennis E. Garrett New York u.a. Wiley 1988 XI, 231 S. txt rdacontent n rdamedia nc rdacarrier Marketing Mercadeo Marketingtheorie (DE-588)4168911-2 gnd rswk-swf Marketingtheorie (DE-588)4168911-2 s DE-604 Gardner, David M. Verfasser aut Garrett, Dennis E. Verfasser aut http://www.loc.gov/catdir/description/wiley033/88010162.html Publisher description http://www.loc.gov/catdir/toc/onix04/88010162.html Table of Contents |
| spellingShingle | Sheth, Jagdish N. 1938- Gardner, David M. Garrett, Dennis E. Marketing theory evolution and evaluation Marketing Mercadeo Marketingtheorie (DE-588)4168911-2 gnd |
| subject_GND | (DE-588)4168911-2 |
| title | Marketing theory evolution and evaluation |
| title_auth | Marketing theory evolution and evaluation |
| title_exact_search | Marketing theory evolution and evaluation |
| title_full | Marketing theory evolution and evaluation Jagdish N. Sheth ; David M. Gardner ; Dennis E. Garrett |
| title_fullStr | Marketing theory evolution and evaluation Jagdish N. Sheth ; David M. Gardner ; Dennis E. Garrett |
| title_full_unstemmed | Marketing theory evolution and evaluation Jagdish N. Sheth ; David M. Gardner ; Dennis E. Garrett |
| title_short | Marketing theory |
| title_sort | marketing theory evolution and evaluation |
| title_sub | evolution and evaluation |
| topic | Marketing Mercadeo Marketingtheorie (DE-588)4168911-2 gnd |
| topic_facet | Marketing Mercadeo Marketingtheorie |
| url | http://www.loc.gov/catdir/description/wiley033/88010162.html http://www.loc.gov/catdir/toc/onix04/88010162.html |
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