Sustainable and intelligent territorial marketing and entrepreneurship:
"Sustainable and intelligent territorial marketing and entrepreneurship represent a transformative approach to economic growth while preserving historical and environmental integrity, ensuring community well-being. By integrating innovative marketing strategies with sustainable practices, terri...
Saved in:
| Other Authors: | , , |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA)
IGI Global
2025.
|
| Series: | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.
|
| Subjects: | |
| Online Access: | DE-862 DE-863 |
| Summary: | "Sustainable and intelligent territorial marketing and entrepreneurship represent a transformative approach to economic growth while preserving historical and environmental integrity, ensuring community well-being. By integrating innovative marketing strategies with sustainable practices, territories can effectively promote their unique attributes, such as natural resources, cultural heritage, or technological hubs, attracting new investors, business owners, and entrepreneurs. This framework addresses the challenges of urbanization and environmental degradation while empowering local entrepreneurs to thrive. Further exploration into these techniques may assist local economies in prioritizing long-term sustainability and social equity, redefining entrepreneurial success. Sustainable and Intelligent Territorial Marketing and Entrepreneurship explores sustainable development strategies and intelligent technologies for territorial marketing and entrepreneurship techniques. It examines additionally the effectiveness of smart technology when integrated into the hospitality and tourism sectors. This book covers topics such as smart cities, digital technology, and customer engagement, and is a useful resource for entrepreneurs, marketing professionals, business owners, environmental scientists, computer engineers, academicians, and researchers."-- |
| Physical Description: | 20 PDFs (556 Seiten) Also available in print. |
| Format: | Mode of access: World Wide Web. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9798369397770 |
| Access: | Restricted to subscribers or individual electronic text purchasers. |
Staff View
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| 245 | 0 | 0 | |a Sustainable and intelligent territorial marketing and entrepreneurship |c Lhoussaine Alla, Bouchra Alj, Badr Bentalha, editors. |
| 264 | 1 | |a Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) |b IGI Global |c 2025. | |
| 300 | |a 20 PDFs (556 Seiten) | ||
| 336 | |a text |2 rdacontent | ||
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| 338 | |a online resource |2 rdacarrier | ||
| 490 | 1 | |a Advances in marketing, customer relationship management, and e-services (AMCRMES) book series | |
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Preface -- Chapter 1. Digital Marketing Strategies for Enhancing the Sustainable Attractiveness of Smart Cities in Morocco: The Case of Casablanca -- Chapter 2. Digital Marketing and Territorial Attractiveness of Innovative Entrepreneurship: Exploratory Qualitative Study -- Chapter 3. Leveraging the "Made in Morocco" Label for Smart Marketing and Sustainable Territorial Attractiveness -- Chapter 4. Smart Marketing and Sustainable Attractiveness of Territories: A Theoretical Exploration -- Chapter 5. Smart Territorial Marketing and Promotion of Customer Engagement Towards the Territorial Brand: A Systematic Review of Literature -- Chapter 6. Optimizing Local Attractiveness Through Territorial Digital Communication -- Chapter 7. Development of Start-Ups in Morocco: Mobilization of Cooper's Theory -- Climbing one place compared to 2023, Morocco is positioned 92nd in the world in the Global Startup Ecosystem Index 2024. The Kingdom's ranking remains stable at 11th in Africa. Following this qualitative study, we were able to... -- Chapter 8. Impact of Smart Entrepreneurship and Territorial Marketing on Regional Branding: Case of Ethiopia -- Chapter 9. Mediating of Smart Entrepreneurship Among Territorial Marketing on Place Branding in Ethiopia -- Chapter 10. Smart Entrepreneurship and Innovation for Sustainable Territorial Development -- Chapter 11. The Impact of Digital and Organizational Innovation on the Performance of Local SMEs: The Case of SMEs in the Rabat-Salé-Kénitra Region of Morocco -- Chapter 12. Managing the E-Reputation and Attractiveness of Destinations Through Online Reviews: A Case Study of Fez's Medina -- Chapter 13. Territorial Tourism 2.0: Towards a Collaborative and Innovative Approach -- Chapter 14. The Smart City: A Catalyst for the Development of an Intelligent Tourist Destination in Morocco -- Compilation of References -- About the Contributors -- Index. | |
| 506 | |a Restricted to subscribers or individual electronic text purchasers. | ||
| 520 | 3 | |a "Sustainable and intelligent territorial marketing and entrepreneurship represent a transformative approach to economic growth while preserving historical and environmental integrity, ensuring community well-being. By integrating innovative marketing strategies with sustainable practices, territories can effectively promote their unique attributes, such as natural resources, cultural heritage, or technological hubs, attracting new investors, business owners, and entrepreneurs. This framework addresses the challenges of urbanization and environmental degradation while empowering local entrepreneurs to thrive. Further exploration into these techniques may assist local economies in prioritizing long-term sustainability and social equity, redefining entrepreneurial success. Sustainable and Intelligent Territorial Marketing and Entrepreneurship explores sustainable development strategies and intelligent technologies for territorial marketing and entrepreneurship techniques. It examines additionally the effectiveness of smart technology when integrated into the hospitality and tourism sectors. This book covers topics such as smart cities, digital technology, and customer engagement, and is a useful resource for entrepreneurs, marketing professionals, business owners, environmental scientists, computer engineers, academicians, and researchers."-- |c Provided by publisher. | |
| 530 | |a Also available in print. | ||
| 538 | |a Mode of access: World Wide Web. | ||
| 588 | |a Description based on title screen (IGI Global, viewed 10/18/2024). | ||
| 650 | 0 | |a Artificial intelligence. | |
| 650 | 0 | |a Marketing |x Technological innovations. | |
| 650 | 0 | |a Sustainable development. | |
| 650 | 0 | |a Technological innovations |x Economic aspects. | |
| 653 | |a Branding. | ||
| 653 | |a Customer Engagement. | ||
| 653 | |a Digital Communications. | ||
| 653 | |a Digital Marketing. | ||
| 653 | |a Digital Technology. | ||
| 653 | |a Entrepreneurship. | ||
| 653 | |a Hospitality and Tourism. | ||
| 653 | |a Intelligent Technology. | ||
| 653 | |a Small and Medium Enterprises. | ||
| 653 | |a Smart Cities. | ||
| 653 | |a Sustainable Development. | ||
| 653 | |a Territorial Marketing. | ||
| 655 | 4 | |a Electronic books. | |
| 700 | 1 | |a Alj, Bouchra |e editor. | |
| 700 | 1 | |a Alla, Lhoussaine |d 1969- |e editor. | |
| 700 | 1 | |a Bentalha, Badr |d 1985- |e editor. | |
| 710 | 2 | |a IGI Global, |e publisher. | |
| 776 | 0 | 8 | |i Print version: |z 9798369397756 |
| 830 | 0 | |a Advances in marketing, customer relationship management, and e-services (AMCRMES) book series. | |
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| author_facet | Alj, Bouchra Alla, Lhoussaine 1969- Bentalha, Badr 1985- |
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| contents | Preface -- Chapter 1. Digital Marketing Strategies for Enhancing the Sustainable Attractiveness of Smart Cities in Morocco: The Case of Casablanca -- Chapter 2. Digital Marketing and Territorial Attractiveness of Innovative Entrepreneurship: Exploratory Qualitative Study -- Chapter 3. Leveraging the "Made in Morocco" Label for Smart Marketing and Sustainable Territorial Attractiveness -- Chapter 4. Smart Marketing and Sustainable Attractiveness of Territories: A Theoretical Exploration -- Chapter 5. Smart Territorial Marketing and Promotion of Customer Engagement Towards the Territorial Brand: A Systematic Review of Literature -- Chapter 6. Optimizing Local Attractiveness Through Territorial Digital Communication -- Chapter 7. Development of Start-Ups in Morocco: Mobilization of Cooper's Theory -- Climbing one place compared to 2023, Morocco is positioned 92nd in the world in the Global Startup Ecosystem Index 2024. The Kingdom's ranking remains stable at 11th in Africa. Following this qualitative study, we were able to... -- Chapter 8. Impact of Smart Entrepreneurship and Territorial Marketing on Regional Branding: Case of Ethiopia -- Chapter 9. Mediating of Smart Entrepreneurship Among Territorial Marketing on Place Branding in Ethiopia -- Chapter 10. Smart Entrepreneurship and Innovation for Sustainable Territorial Development -- Chapter 11. The Impact of Digital and Organizational Innovation on the Performance of Local SMEs: The Case of SMEs in the Rabat-Salé-Kénitra Region of Morocco -- Chapter 12. Managing the E-Reputation and Attractiveness of Destinations Through Online Reviews: A Case Study of Fez's Medina -- Chapter 13. Territorial Tourism 2.0: Towards a Collaborative and Innovative Approach -- Chapter 14. The Smart City: A Catalyst for the Development of an Intelligent Tourist Destination in Morocco -- Compilation of References -- About the Contributors -- Index. |
| ctrlnum | (CaBNVSL)slc00006953 (OCoLC)1463450793 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
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| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| genre | Electronic books. |
| genre_facet | Electronic books. |
| id | ZDB-98-IGB-00357328 |
| illustrated | Not Illustrated |
| indexdate | 2025-03-18T14:30:39Z |
| institution | BVB |
| isbn | 9798369397770 |
| language | English |
| oclc_num | 1463450793 |
| open_access_boolean | |
| owner | DE-862 DE-BY-FWS DE-863 DE-BY-FWS |
| owner_facet | DE-862 DE-BY-FWS DE-863 DE-BY-FWS |
| physical | 20 PDFs (556 Seiten) Also available in print. |
| psigel | ZDB-98-IGB FWS_PDA_IGB ZDB-98-IGB |
| publishDate | 2025 |
| publishDateSearch | 2025 |
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| publisher | IGI Global |
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| series | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series. |
| series2 | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series |
| spelling | Sustainable and intelligent territorial marketing and entrepreneurship Lhoussaine Alla, Bouchra Alj, Badr Bentalha, editors. Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) IGI Global 2025. 20 PDFs (556 Seiten) text rdacontent electronic isbdmedia online resource rdacarrier Advances in marketing, customer relationship management, and e-services (AMCRMES) book series Includes bibliographical references and index. Preface -- Chapter 1. Digital Marketing Strategies for Enhancing the Sustainable Attractiveness of Smart Cities in Morocco: The Case of Casablanca -- Chapter 2. Digital Marketing and Territorial Attractiveness of Innovative Entrepreneurship: Exploratory Qualitative Study -- Chapter 3. Leveraging the "Made in Morocco" Label for Smart Marketing and Sustainable Territorial Attractiveness -- Chapter 4. Smart Marketing and Sustainable Attractiveness of Territories: A Theoretical Exploration -- Chapter 5. Smart Territorial Marketing and Promotion of Customer Engagement Towards the Territorial Brand: A Systematic Review of Literature -- Chapter 6. Optimizing Local Attractiveness Through Territorial Digital Communication -- Chapter 7. Development of Start-Ups in Morocco: Mobilization of Cooper's Theory -- Climbing one place compared to 2023, Morocco is positioned 92nd in the world in the Global Startup Ecosystem Index 2024. The Kingdom's ranking remains stable at 11th in Africa. Following this qualitative study, we were able to... -- Chapter 8. Impact of Smart Entrepreneurship and Territorial Marketing on Regional Branding: Case of Ethiopia -- Chapter 9. Mediating of Smart Entrepreneurship Among Territorial Marketing on Place Branding in Ethiopia -- Chapter 10. Smart Entrepreneurship and Innovation for Sustainable Territorial Development -- Chapter 11. The Impact of Digital and Organizational Innovation on the Performance of Local SMEs: The Case of SMEs in the Rabat-Salé-Kénitra Region of Morocco -- Chapter 12. Managing the E-Reputation and Attractiveness of Destinations Through Online Reviews: A Case Study of Fez's Medina -- Chapter 13. Territorial Tourism 2.0: Towards a Collaborative and Innovative Approach -- Chapter 14. The Smart City: A Catalyst for the Development of an Intelligent Tourist Destination in Morocco -- Compilation of References -- About the Contributors -- Index. Restricted to subscribers or individual electronic text purchasers. "Sustainable and intelligent territorial marketing and entrepreneurship represent a transformative approach to economic growth while preserving historical and environmental integrity, ensuring community well-being. By integrating innovative marketing strategies with sustainable practices, territories can effectively promote their unique attributes, such as natural resources, cultural heritage, or technological hubs, attracting new investors, business owners, and entrepreneurs. This framework addresses the challenges of urbanization and environmental degradation while empowering local entrepreneurs to thrive. Further exploration into these techniques may assist local economies in prioritizing long-term sustainability and social equity, redefining entrepreneurial success. Sustainable and Intelligent Territorial Marketing and Entrepreneurship explores sustainable development strategies and intelligent technologies for territorial marketing and entrepreneurship techniques. It examines additionally the effectiveness of smart technology when integrated into the hospitality and tourism sectors. This book covers topics such as smart cities, digital technology, and customer engagement, and is a useful resource for entrepreneurs, marketing professionals, business owners, environmental scientists, computer engineers, academicians, and researchers."-- Provided by publisher. Also available in print. Mode of access: World Wide Web. Description based on title screen (IGI Global, viewed 10/18/2024). Artificial intelligence. Marketing Technological innovations. Sustainable development. Technological innovations Economic aspects. Branding. Customer Engagement. Digital Communications. Digital Marketing. Digital Technology. Entrepreneurship. Hospitality and Tourism. Intelligent Technology. Small and Medium Enterprises. Smart Cities. Sustainable Development. Territorial Marketing. Electronic books. Alj, Bouchra editor. Alla, Lhoussaine 1969- editor. Bentalha, Badr 1985- editor. IGI Global, publisher. Print version: 9798369397756 Advances in marketing, customer relationship management, and e-services (AMCRMES) book series. |
| spellingShingle | Sustainable and intelligent territorial marketing and entrepreneurship Advances in marketing, customer relationship management, and e-services (AMCRMES) book series. Preface -- Chapter 1. Digital Marketing Strategies for Enhancing the Sustainable Attractiveness of Smart Cities in Morocco: The Case of Casablanca -- Chapter 2. Digital Marketing and Territorial Attractiveness of Innovative Entrepreneurship: Exploratory Qualitative Study -- Chapter 3. Leveraging the "Made in Morocco" Label for Smart Marketing and Sustainable Territorial Attractiveness -- Chapter 4. Smart Marketing and Sustainable Attractiveness of Territories: A Theoretical Exploration -- Chapter 5. Smart Territorial Marketing and Promotion of Customer Engagement Towards the Territorial Brand: A Systematic Review of Literature -- Chapter 6. Optimizing Local Attractiveness Through Territorial Digital Communication -- Chapter 7. Development of Start-Ups in Morocco: Mobilization of Cooper's Theory -- Climbing one place compared to 2023, Morocco is positioned 92nd in the world in the Global Startup Ecosystem Index 2024. The Kingdom's ranking remains stable at 11th in Africa. Following this qualitative study, we were able to... -- Chapter 8. Impact of Smart Entrepreneurship and Territorial Marketing on Regional Branding: Case of Ethiopia -- Chapter 9. Mediating of Smart Entrepreneurship Among Territorial Marketing on Place Branding in Ethiopia -- Chapter 10. Smart Entrepreneurship and Innovation for Sustainable Territorial Development -- Chapter 11. The Impact of Digital and Organizational Innovation on the Performance of Local SMEs: The Case of SMEs in the Rabat-Salé-Kénitra Region of Morocco -- Chapter 12. Managing the E-Reputation and Attractiveness of Destinations Through Online Reviews: A Case Study of Fez's Medina -- Chapter 13. Territorial Tourism 2.0: Towards a Collaborative and Innovative Approach -- Chapter 14. The Smart City: A Catalyst for the Development of an Intelligent Tourist Destination in Morocco -- Compilation of References -- About the Contributors -- Index. Artificial intelligence. Marketing Technological innovations. Sustainable development. Technological innovations Economic aspects. |
| title | Sustainable and intelligent territorial marketing and entrepreneurship |
| title_auth | Sustainable and intelligent territorial marketing and entrepreneurship |
| title_exact_search | Sustainable and intelligent territorial marketing and entrepreneurship |
| title_full | Sustainable and intelligent territorial marketing and entrepreneurship Lhoussaine Alla, Bouchra Alj, Badr Bentalha, editors. |
| title_fullStr | Sustainable and intelligent territorial marketing and entrepreneurship Lhoussaine Alla, Bouchra Alj, Badr Bentalha, editors. |
| title_full_unstemmed | Sustainable and intelligent territorial marketing and entrepreneurship Lhoussaine Alla, Bouchra Alj, Badr Bentalha, editors. |
| title_short | Sustainable and intelligent territorial marketing and entrepreneurship |
| title_sort | sustainable and intelligent territorial marketing and entrepreneurship |
| topic | Artificial intelligence. Marketing Technological innovations. Sustainable development. Technological innovations Economic aspects. |
| topic_facet | Artificial intelligence. Marketing Technological innovations. Sustainable development. Technological innovations Economic aspects. Electronic books. |
| work_keys_str_mv | AT aljbouchra sustainableandintelligentterritorialmarketingandentrepreneurship AT allalhoussaine sustainableandintelligentterritorialmarketingandentrepreneurship AT bentalhabadr sustainableandintelligentterritorialmarketingandentrepreneurship AT igiglobal sustainableandintelligentterritorialmarketingandentrepreneurship |