Neuromarketing's role in sustainable finance:
"Neuromarketing plays a significant role in sustainable finance by tapping into the emotional and cognitive factors that influence investor decisions regarding socially and environmentally responsible investments. It helps financial institutions understand how individuals respond to sustainabil...
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| Other Authors: | , , , , |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA)
IGI Global
2025.
|
| Series: | Advances in business strategy and competitive advantage (ABSCA) book series.
|
| Subjects: | |
| Online Access: | DE-862 DE-863 |
| Summary: | "Neuromarketing plays a significant role in sustainable finance by tapping into the emotional and cognitive factors that influence investor decisions regarding socially and environmentally responsible investments. It helps financial institutions understand how individuals respond to sustainability messages, enabling them to craft more persuasive campaigns that resonate with investors' values. By leveraging insights into behavior and decision-making processes, neuromarketing enhances the appeal of sustainable finance, encourages greener investment choices, and helps align financial practices with the growing demand for ethical, long-term impact solutions. Neuromarketing's Role in Sustainable Finance explores the intersection of neuromarketing and sustainable finance, revealing how insights from cognitive neuroscience can drive environmentally responsible investment behaviors. It examines subconscious factors influencing consumer decisions toward green investments, offering theoretical frameworks and practical applications to understand and promote ethical financial choices. Covering topics such as behavioral finance, environmental awareness, and investor patterns, this book is an excellent resource for scholars, researchers, financial professionals, marketers, business professionals, academicians, graduate and postgraduate students, and more."-- |
| Physical Description: | 31 PDFs (634 Seiten) Also available in print. |
| Format: | Mode of access: World Wide Web. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9798369391198 |
| Access: | Restricted to subscribers or individual electronic text purchasers. |
Staff View
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| 245 | 0 | 0 | |a Neuromarketing's role in sustainable finance |c Sanjay Taneja, Bhupinderpal Pal Singh Chahal, Amar Johri, Ercan Ozen, Pawan Kumar, editors. |
| 264 | 1 | |a Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) |b IGI Global |c 2025. | |
| 300 | |a 31 PDFs (634 Seiten) | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a electronic |2 isbdmedia | ||
| 338 | |a online resource |2 rdacarrier | ||
| 490 | 1 | |a Advances in business strategy and competitive advantage (ABSCA) book series | |
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Foreword -- Foreword -- Preface -- Chapter 1. Correlating Investor Patterns and ESG Performance With Neuro Marketing Insights: Behavioural Finance Meets Sustainability -- Chapter 2. The Influence of Neuromarketing on Investors' Perceptions of Sustainable Finance: Exploring Cognitive Drivers of Green Investment Decisions -- Chapter 3. Psychology Meets Finance: Unpacking Behavioral Factors in Green Investment Trends -- Chapter 4. Sustainability of IPO Returns in the Indian Equity Market -- Chapter 5. Sustainable Finance Meets Neuromarketing: A New Approach to Addressing Environmental Challenges -- Chapter 6. The Impact of Cognitive Biases and Psychological Strategies on Sustainable Investment Choices -- Chapter 7. The Role of Education in Financial Literacy and Environmental Awareness Through Sustainable Finance and Neuromarketing Strategies -- Chapter 8. Neuroscience, Nursing, and Financial Innovation: A Synergistic Approach to Optimized Patient Care and Economic Well-Being -- Chapter 9. Neuromarketing Unveiled: Decoding the Science Behind Consumer Choices -- Chapter 10. Neuromarketing and Sustainable Finance: Real-World Case Studies of Green Investment Promotions -- Chapter 11. Neurofinance Revolution: Emerging Technologies and Future Trends at the Intersection of Neuromarketing and Sustainable Finance -- Chapter 12. Neuro Green: Case Studies on the Power of Neuromarketing in Promoting Eco-Investments -- Chapter 13. Green Investments Promotions and Future Trends in Neuromarketing and Sustainable Finance -- Chapter 14. Green Finance: Neuromarketing and the Ethics of Influence -- Chapter 15. Exploring Tourist Attitudes and Satisfaction in Religious Tourism Through Neuro Marketing in Mandi District's Himachal Pradesh -- Chapter 16. Driving Sustainable Futures: Predicting Consumer Trends Through Collaborative Research, Policy, and Education -- Chapter 17. Bibliometric Exploration of Neuromarketing Research: Shaping Future Pathways -- Chapter 18. Application of Neuro-Market Approach to Provide Better Marketing Proposition for Sustainable Finance -- Chapter 19. Exploring the Machine Learning-Based Decision Tree Technique in Assessing Credit Risk Likelihood of P2P Fintech Lending for Effective Marketing -- Chapter 20. Overview of Neuromarketing: Principles, Methods, and Applications -- Chapter 21. Prospect Theory and Environmental Finance: Navigating Risk Perceptions in the Green Economy -- Chapter 22. Leveraging Blockchain for Real-Time Monitoring and Traceability in Food Supply Chains: Implications for Slum Areas -- Compilation of References -- About the Contributors -- Index. | |
| 506 | |a Restricted to subscribers or individual electronic text purchasers. | ||
| 520 | 3 | |a "Neuromarketing plays a significant role in sustainable finance by tapping into the emotional and cognitive factors that influence investor decisions regarding socially and environmentally responsible investments. It helps financial institutions understand how individuals respond to sustainability messages, enabling them to craft more persuasive campaigns that resonate with investors' values. By leveraging insights into behavior and decision-making processes, neuromarketing enhances the appeal of sustainable finance, encourages greener investment choices, and helps align financial practices with the growing demand for ethical, long-term impact solutions. Neuromarketing's Role in Sustainable Finance explores the intersection of neuromarketing and sustainable finance, revealing how insights from cognitive neuroscience can drive environmentally responsible investment behaviors. It examines subconscious factors influencing consumer decisions toward green investments, offering theoretical frameworks and practical applications to understand and promote ethical financial choices. Covering topics such as behavioral finance, environmental awareness, and investor patterns, this book is an excellent resource for scholars, researchers, financial professionals, marketers, business professionals, academicians, graduate and postgraduate students, and more."-- |c Provided by publisher. | |
| 530 | |a Also available in print. | ||
| 538 | |a Mode of access: World Wide Web. | ||
| 588 | |a Description based on title screen (IGI Global, viewed 10/18/2024). | ||
| 650 | 0 | |a Finance |x Environmental aspects. | |
| 650 | 0 | |a Finance |x Psychological aspects. | |
| 650 | 0 | |a Neuromarketing. | |
| 650 | 0 | |a Sustainable development. | |
| 653 | |a Behavioral Finance. | ||
| 653 | |a Blockchain. | ||
| 653 | |a Cognitive Biases. | ||
| 653 | |a Consumer Trends. | ||
| 653 | |a Environmental Awareness. | ||
| 653 | |a Ethics. | ||
| 653 | |a Financial Literacy. | ||
| 653 | |a Food Supply Chains. | ||
| 653 | |a Green Finance. | ||
| 653 | |a Green Investment. | ||
| 653 | |a Investor Patterns. | ||
| 653 | |a Machine Learning. | ||
| 653 | |a Neurofinance. | ||
| 653 | |a Neuromarketing. | ||
| 653 | |a Sustainable Finance. | ||
| 655 | 4 | |a Electronic books. | |
| 700 | 1 | |a Chahal, Bhupinderpal Pal Singh |e editor. | |
| 700 | 1 | |a Johri, Amar |d 1986- |e editor. | |
| 700 | 1 | |a Kumar, Pawan |e editor. | |
| 700 | 1 | |a Ozen, Ercan |e editor. | |
| 700 | 1 | |a Taneja, Sanjay |e editor. | |
| 710 | 2 | |a IGI Global, |e publisher. | |
| 776 | 0 | 8 | |i Print version: |z 9798369391174 |
| 830 | 0 | |a Advances in business strategy and competitive advantage (ABSCA) book series. | |
| 966 | 4 | 0 | |l DE-862 |p ZDB-98-IGB |q FWS_PDA_IGB |u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/979-8-3693-9117-4 |3 Volltext |
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| 912 | |a ZDB-98-IGB | ||
| 049 | |a DE-862 | ||
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| author2 | Chahal, Bhupinderpal Pal Singh Johri, Amar 1986- Kumar, Pawan Ozen, Ercan Taneja, Sanjay |
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| author_facet | Chahal, Bhupinderpal Pal Singh Johri, Amar 1986- Kumar, Pawan Ozen, Ercan Taneja, Sanjay |
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| collection | ZDB-98-IGB |
| contents | Foreword -- Foreword -- Preface -- Chapter 1. Correlating Investor Patterns and ESG Performance With Neuro Marketing Insights: Behavioural Finance Meets Sustainability -- Chapter 2. The Influence of Neuromarketing on Investors' Perceptions of Sustainable Finance: Exploring Cognitive Drivers of Green Investment Decisions -- Chapter 3. Psychology Meets Finance: Unpacking Behavioral Factors in Green Investment Trends -- Chapter 4. Sustainability of IPO Returns in the Indian Equity Market -- Chapter 5. Sustainable Finance Meets Neuromarketing: A New Approach to Addressing Environmental Challenges -- Chapter 6. The Impact of Cognitive Biases and Psychological Strategies on Sustainable Investment Choices -- Chapter 7. The Role of Education in Financial Literacy and Environmental Awareness Through Sustainable Finance and Neuromarketing Strategies -- Chapter 8. Neuroscience, Nursing, and Financial Innovation: A Synergistic Approach to Optimized Patient Care and Economic Well-Being -- Chapter 9. Neuromarketing Unveiled: Decoding the Science Behind Consumer Choices -- Chapter 10. Neuromarketing and Sustainable Finance: Real-World Case Studies of Green Investment Promotions -- Chapter 11. Neurofinance Revolution: Emerging Technologies and Future Trends at the Intersection of Neuromarketing and Sustainable Finance -- Chapter 12. Neuro Green: Case Studies on the Power of Neuromarketing in Promoting Eco-Investments -- Chapter 13. Green Investments Promotions and Future Trends in Neuromarketing and Sustainable Finance -- Chapter 14. Green Finance: Neuromarketing and the Ethics of Influence -- Chapter 15. Exploring Tourist Attitudes and Satisfaction in Religious Tourism Through Neuro Marketing in Mandi District's Himachal Pradesh -- Chapter 16. Driving Sustainable Futures: Predicting Consumer Trends Through Collaborative Research, Policy, and Education -- Chapter 17. Bibliometric Exploration of Neuromarketing Research: Shaping Future Pathways -- Chapter 18. Application of Neuro-Market Approach to Provide Better Marketing Proposition for Sustainable Finance -- Chapter 19. Exploring the Machine Learning-Based Decision Tree Technique in Assessing Credit Risk Likelihood of P2P Fintech Lending for Effective Marketing -- Chapter 20. Overview of Neuromarketing: Principles, Methods, and Applications -- Chapter 21. Prospect Theory and Environmental Finance: Navigating Risk Perceptions in the Green Economy -- Chapter 22. Leveraging Blockchain for Real-Time Monitoring and Traceability in Food Supply Chains: Implications for Slum Areas -- Compilation of References -- About the Contributors -- Index. |
| ctrlnum | (CaBNVSL)slc00006942 (OCoLC)1463451486 |
| dewey-full | 658.80019 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.80019 |
| dewey-search | 658.80019 |
| dewey-sort | 3658.80019 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| genre | Electronic books. |
| genre_facet | Electronic books. |
| id | ZDB-98-IGB-00354154 |
| illustrated | Not Illustrated |
| indexdate | 2025-03-18T14:30:39Z |
| institution | BVB |
| isbn | 9798369391198 |
| language | English |
| oclc_num | 1463451486 |
| open_access_boolean | |
| owner | DE-862 DE-BY-FWS DE-863 DE-BY-FWS |
| owner_facet | DE-862 DE-BY-FWS DE-863 DE-BY-FWS |
| physical | 31 PDFs (634 Seiten) Also available in print. |
| psigel | ZDB-98-IGB FWS_PDA_IGB ZDB-98-IGB |
| publishDate | 2025 |
| publishDateSearch | 2025 |
| publishDateSort | 2025 |
| publisher | IGI Global |
| record_format | marc |
| series | Advances in business strategy and competitive advantage (ABSCA) book series. |
| series2 | Advances in business strategy and competitive advantage (ABSCA) book series |
| spelling | Neuromarketing's role in sustainable finance Sanjay Taneja, Bhupinderpal Pal Singh Chahal, Amar Johri, Ercan Ozen, Pawan Kumar, editors. Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) IGI Global 2025. 31 PDFs (634 Seiten) text rdacontent electronic isbdmedia online resource rdacarrier Advances in business strategy and competitive advantage (ABSCA) book series Includes bibliographical references and index. Foreword -- Foreword -- Preface -- Chapter 1. Correlating Investor Patterns and ESG Performance With Neuro Marketing Insights: Behavioural Finance Meets Sustainability -- Chapter 2. The Influence of Neuromarketing on Investors' Perceptions of Sustainable Finance: Exploring Cognitive Drivers of Green Investment Decisions -- Chapter 3. Psychology Meets Finance: Unpacking Behavioral Factors in Green Investment Trends -- Chapter 4. Sustainability of IPO Returns in the Indian Equity Market -- Chapter 5. Sustainable Finance Meets Neuromarketing: A New Approach to Addressing Environmental Challenges -- Chapter 6. The Impact of Cognitive Biases and Psychological Strategies on Sustainable Investment Choices -- Chapter 7. The Role of Education in Financial Literacy and Environmental Awareness Through Sustainable Finance and Neuromarketing Strategies -- Chapter 8. Neuroscience, Nursing, and Financial Innovation: A Synergistic Approach to Optimized Patient Care and Economic Well-Being -- Chapter 9. Neuromarketing Unveiled: Decoding the Science Behind Consumer Choices -- Chapter 10. Neuromarketing and Sustainable Finance: Real-World Case Studies of Green Investment Promotions -- Chapter 11. Neurofinance Revolution: Emerging Technologies and Future Trends at the Intersection of Neuromarketing and Sustainable Finance -- Chapter 12. Neuro Green: Case Studies on the Power of Neuromarketing in Promoting Eco-Investments -- Chapter 13. Green Investments Promotions and Future Trends in Neuromarketing and Sustainable Finance -- Chapter 14. Green Finance: Neuromarketing and the Ethics of Influence -- Chapter 15. Exploring Tourist Attitudes and Satisfaction in Religious Tourism Through Neuro Marketing in Mandi District's Himachal Pradesh -- Chapter 16. Driving Sustainable Futures: Predicting Consumer Trends Through Collaborative Research, Policy, and Education -- Chapter 17. Bibliometric Exploration of Neuromarketing Research: Shaping Future Pathways -- Chapter 18. Application of Neuro-Market Approach to Provide Better Marketing Proposition for Sustainable Finance -- Chapter 19. Exploring the Machine Learning-Based Decision Tree Technique in Assessing Credit Risk Likelihood of P2P Fintech Lending for Effective Marketing -- Chapter 20. Overview of Neuromarketing: Principles, Methods, and Applications -- Chapter 21. Prospect Theory and Environmental Finance: Navigating Risk Perceptions in the Green Economy -- Chapter 22. Leveraging Blockchain for Real-Time Monitoring and Traceability in Food Supply Chains: Implications for Slum Areas -- Compilation of References -- About the Contributors -- Index. Restricted to subscribers or individual electronic text purchasers. "Neuromarketing plays a significant role in sustainable finance by tapping into the emotional and cognitive factors that influence investor decisions regarding socially and environmentally responsible investments. It helps financial institutions understand how individuals respond to sustainability messages, enabling them to craft more persuasive campaigns that resonate with investors' values. By leveraging insights into behavior and decision-making processes, neuromarketing enhances the appeal of sustainable finance, encourages greener investment choices, and helps align financial practices with the growing demand for ethical, long-term impact solutions. Neuromarketing's Role in Sustainable Finance explores the intersection of neuromarketing and sustainable finance, revealing how insights from cognitive neuroscience can drive environmentally responsible investment behaviors. It examines subconscious factors influencing consumer decisions toward green investments, offering theoretical frameworks and practical applications to understand and promote ethical financial choices. Covering topics such as behavioral finance, environmental awareness, and investor patterns, this book is an excellent resource for scholars, researchers, financial professionals, marketers, business professionals, academicians, graduate and postgraduate students, and more."-- Provided by publisher. Also available in print. Mode of access: World Wide Web. Description based on title screen (IGI Global, viewed 10/18/2024). Finance Environmental aspects. Finance Psychological aspects. Neuromarketing. Sustainable development. Behavioral Finance. Blockchain. Cognitive Biases. Consumer Trends. Environmental Awareness. Ethics. Financial Literacy. Food Supply Chains. Green Finance. Green Investment. Investor Patterns. Machine Learning. Neurofinance. Sustainable Finance. Electronic books. Chahal, Bhupinderpal Pal Singh editor. Johri, Amar 1986- editor. Kumar, Pawan editor. Ozen, Ercan editor. Taneja, Sanjay editor. IGI Global, publisher. Print version: 9798369391174 Advances in business strategy and competitive advantage (ABSCA) book series. |
| spellingShingle | Neuromarketing's role in sustainable finance Advances in business strategy and competitive advantage (ABSCA) book series. Foreword -- Foreword -- Preface -- Chapter 1. Correlating Investor Patterns and ESG Performance With Neuro Marketing Insights: Behavioural Finance Meets Sustainability -- Chapter 2. The Influence of Neuromarketing on Investors' Perceptions of Sustainable Finance: Exploring Cognitive Drivers of Green Investment Decisions -- Chapter 3. Psychology Meets Finance: Unpacking Behavioral Factors in Green Investment Trends -- Chapter 4. Sustainability of IPO Returns in the Indian Equity Market -- Chapter 5. Sustainable Finance Meets Neuromarketing: A New Approach to Addressing Environmental Challenges -- Chapter 6. The Impact of Cognitive Biases and Psychological Strategies on Sustainable Investment Choices -- Chapter 7. The Role of Education in Financial Literacy and Environmental Awareness Through Sustainable Finance and Neuromarketing Strategies -- Chapter 8. Neuroscience, Nursing, and Financial Innovation: A Synergistic Approach to Optimized Patient Care and Economic Well-Being -- Chapter 9. Neuromarketing Unveiled: Decoding the Science Behind Consumer Choices -- Chapter 10. Neuromarketing and Sustainable Finance: Real-World Case Studies of Green Investment Promotions -- Chapter 11. Neurofinance Revolution: Emerging Technologies and Future Trends at the Intersection of Neuromarketing and Sustainable Finance -- Chapter 12. Neuro Green: Case Studies on the Power of Neuromarketing in Promoting Eco-Investments -- Chapter 13. Green Investments Promotions and Future Trends in Neuromarketing and Sustainable Finance -- Chapter 14. Green Finance: Neuromarketing and the Ethics of Influence -- Chapter 15. Exploring Tourist Attitudes and Satisfaction in Religious Tourism Through Neuro Marketing in Mandi District's Himachal Pradesh -- Chapter 16. Driving Sustainable Futures: Predicting Consumer Trends Through Collaborative Research, Policy, and Education -- Chapter 17. Bibliometric Exploration of Neuromarketing Research: Shaping Future Pathways -- Chapter 18. Application of Neuro-Market Approach to Provide Better Marketing Proposition for Sustainable Finance -- Chapter 19. Exploring the Machine Learning-Based Decision Tree Technique in Assessing Credit Risk Likelihood of P2P Fintech Lending for Effective Marketing -- Chapter 20. Overview of Neuromarketing: Principles, Methods, and Applications -- Chapter 21. Prospect Theory and Environmental Finance: Navigating Risk Perceptions in the Green Economy -- Chapter 22. Leveraging Blockchain for Real-Time Monitoring and Traceability in Food Supply Chains: Implications for Slum Areas -- Compilation of References -- About the Contributors -- Index. Finance Environmental aspects. Finance Psychological aspects. Neuromarketing. Sustainable development. |
| title | Neuromarketing's role in sustainable finance |
| title_auth | Neuromarketing's role in sustainable finance |
| title_exact_search | Neuromarketing's role in sustainable finance |
| title_full | Neuromarketing's role in sustainable finance Sanjay Taneja, Bhupinderpal Pal Singh Chahal, Amar Johri, Ercan Ozen, Pawan Kumar, editors. |
| title_fullStr | Neuromarketing's role in sustainable finance Sanjay Taneja, Bhupinderpal Pal Singh Chahal, Amar Johri, Ercan Ozen, Pawan Kumar, editors. |
| title_full_unstemmed | Neuromarketing's role in sustainable finance Sanjay Taneja, Bhupinderpal Pal Singh Chahal, Amar Johri, Ercan Ozen, Pawan Kumar, editors. |
| title_short | Neuromarketing's role in sustainable finance |
| title_sort | neuromarketing s role in sustainable finance |
| topic | Finance Environmental aspects. Finance Psychological aspects. Neuromarketing. Sustainable development. |
| topic_facet | Finance Environmental aspects. Finance Psychological aspects. Neuromarketing. Sustainable development. Electronic books. |
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