Consumer and organizational behavior in the age of AI:

"The rapidly evolving landscape of artificial intelligence (AI) has created unprecedented shifts in nearly all aspects of business and life. To manage human resources more effectively, understanding the intersection of consumer behavior and organizational management has never been more crucial....

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Other Authors: Jermsittiparsert, Kittisak (Editor), Lekhawichit, Nutnapha (Editor), Phongkraphan, Nattharawee (Editor)
Format: Electronic eBook
Language:English
Published: Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) IGI Global 2024.
Series:Advances in business strategy and competitive advantage (ABSCA) book series.
Subjects:
Online Access:DE-862
DE-863
Summary:"The rapidly evolving landscape of artificial intelligence (AI) has created unprecedented shifts in nearly all aspects of business and life. To manage human resources more effectively, understanding the intersection of consumer behavior and organizational management has never been more crucial. By synthesizing the latest research and practical applications, managers will be equipped with the tools necessary to lead and innovate in their respective fields. Consumer and Organizational Behavior in the Age of AI represents a comprehensive and interdisciplinary effort to provide a deep understanding of these dynamics, offering strategies to address challenges, plan strategically, execute effectively, and measure performance for continuous improvement across public, private, and civil society sectors. Covering topics such as crisis management, firm strategy, and purchase intention, this book is an excellent resource for organizational leaders, managers, human resource managers, academicians, graduate and postgraduate students, educators, and more."--
Physical Description:19 PDFs (xxii, 478 Seiten)
Also available in print.
Format:Mode of access: World Wide Web.
Bibliography:Includes bibliographical references and index.
ISBN:9798369388525
Access:Restricted to subscribers or individual electronic text purchasers.

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