Neurosensory and neuromarketing impacts on consumer behavior:
"The intersection of neurosensory and neuromarketing continues to reshape our understanding of consumer behavior, exploring the impact of sensory experiences and cognitive processes on purchasing decisions. Neurosensory research examines how sensory stimuli affect brain activity and emotional r...
Gespeichert in:
| Weitere Verfasser: | , , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA)
IGI Global
2025.
|
| Schriftenreihe: | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.
|
| Schlagworte: | |
| Online-Zugang: | DE-862 DE-863 |
| Zusammenfassung: | "The intersection of neurosensory and neuromarketing continues to reshape our understanding of consumer behavior, exploring the impact of sensory experiences and cognitive processes on purchasing decisions. Neurosensory research examines how sensory stimuli affect brain activity and emotional responses. Neuromarketing applies these findings to develop strategies to engage and persuade consumers to buy products, effectively crafting marketing plans, experiences, tactics. Further exploration of the integration of neuroscience into marketing may help businesses improve their approach to consumer behavior studies, leading to more impactful and targeted marketing efforts. Neurosensory and Neuromarketing Impacts on Consumer Behavior examines the positive impact of neuroscience and sensory studies on marketing and consumer behavior. The role of intelligent technologies in neuromarketing and the effects of these tactics on various demographics are explored. This book covers topics such as neuroscience, social media, and artificial intelligence, and is a useful resource for business owners, psychologists, policymakers, computer engineers, scientists, researchers, and academicians."-- |
| Beschreibung: | 25 PDFs (538 Seiten) Also available in print. |
| Format: | Mode of access: World Wide Web. |
| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 9798369382240 |
| Zugangseinschränkungen: | Restricted to subscribers or individual electronic text purchasers. |
Internformat
MARC
| LEADER | 00000nam a2200000 i 4500 | ||
|---|---|---|---|
| 001 | ZDB-98-IGB-00349966 | ||
| 003 | IGIG | ||
| 005 | 20241018134413.0 | ||
| 006 | m eo d | ||
| 007 | cr bn||||m|||a | ||
| 008 | 241018s2025 pau fob 001 0 eng d | ||
| 020 | |a 9798369382240 |q PDF | ||
| 020 | |z 9798369382226 |q print | ||
| 024 | 7 | |a 10.4018/979-8-3693-8222-6 |2 doi | |
| 035 | |a (CaBNVSL)slc00006937 | ||
| 035 | |a (OCoLC)1463449015 | ||
| 040 | |a CaBNVSL |b eng |e rda |c CaBNVSL |d CaBNVSL | ||
| 050 | 4 | |a HF5415.32 |b .N48 2025e | |
| 082 | 7 | |a 658.8342 $223 | |
| 245 | 0 | 0 | |a Neurosensory and neuromarketing impacts on consumer behavior |c Reena Malik, Shivani Malhan, Manpreet Arora, editors. |
| 264 | 1 | |a Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) |b IGI Global |c 2025. | |
| 300 | |a 25 PDFs (538 Seiten) | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a electronic |2 isbdmedia | ||
| 338 | |a online resource |2 rdacarrier | ||
| 490 | 1 | |a Advances in marketing, customer relationship management, and e-services (AMCRMES) book series | |
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Foreword -- Preface -- Chapter 1. Adoption of Artificial Intelligence in Marketing: Legal and Ethical Perspectives -- Chapter 2. Ethical Implications of Invasive Methods in Neuromarketing Research -- Chapter 3. Comprehensive Analysis of Neuromarketing Advancements and Consumer Neural Pathways -- Chapter 4. Harnessing Emotional Engagement for Success -- Chapter 5. NeuroLogic: Decoding Consumer Behavior With Neuroscience -- Chapter 6. Neuromarketing Intelligence to Understand Customer Behaviour: An Integrated Framework and Future Research Agenda -- Chapter 7. The Role of Artificial Intelligence in Neuromarketing in Understanding Consumer Behaviour -- Chapter 8. The Role of AI and Machine Learning in Neuromarketing: Innovative Tools for Predicting and Shaping Consumer Behavior -- Chapter 9. Neuromarketing Insights Into the Lactovegetarian Consumer Mind: Leveraging Neuroscience for Resonant Marketing Strategies -- Chapter 10. Dynamics of Sensory Marketing in Rurban Areas of India -- Chapter 11. Measuring the Effectiveness of Neurosensory Marketing Strategies -- Chapter 12. Performance Metrics for Neurosensory Marketing Strategies -- Chapter 13. Multisensory Marketing and Its Effect on Brand Loyalty: A Deep Dive Into Consumer Preferences -- Chapter 14. Product and Pixels: Influence of Social Media Influencers on Marketing, Branding, Brand Trust, and Consumer Engagement -- Chapter 15. This chapter investigates the developing topic of neuromarketing and its possible impact on consumer purchasing decisions. Neuromarketing integrates neuroscience, psychology, and marketing to better understand consumer... -- Chapter 16. The Fashion Consumer's Attitude When Confronted With Communication Actions of Social Causes and Their Influence on the Purchase Decision -- Chapter 17. Redefining Consumer Engagement in Virtual Spaces -- Compilation of References -- About the Contributors -- Index. | |
| 506 | |a Restricted to subscribers or individual electronic text purchasers. | ||
| 520 | 3 | |a "The intersection of neurosensory and neuromarketing continues to reshape our understanding of consumer behavior, exploring the impact of sensory experiences and cognitive processes on purchasing decisions. Neurosensory research examines how sensory stimuli affect brain activity and emotional responses. Neuromarketing applies these findings to develop strategies to engage and persuade consumers to buy products, effectively crafting marketing plans, experiences, tactics. Further exploration of the integration of neuroscience into marketing may help businesses improve their approach to consumer behavior studies, leading to more impactful and targeted marketing efforts. Neurosensory and Neuromarketing Impacts on Consumer Behavior examines the positive impact of neuroscience and sensory studies on marketing and consumer behavior. The role of intelligent technologies in neuromarketing and the effects of these tactics on various demographics are explored. This book covers topics such as neuroscience, social media, and artificial intelligence, and is a useful resource for business owners, psychologists, policymakers, computer engineers, scientists, researchers, and academicians."-- |c Provided by publisher. | |
| 530 | |a Also available in print. | ||
| 538 | |a Mode of access: World Wide Web. | ||
| 588 | |a Description based on title screen (IGI Global, viewed 10/18/2024). | ||
| 650 | 0 | |a Artificial intelligence. | |
| 650 | 0 | |a Brain |x Imaging. | |
| 650 | 0 | |a Consumer behavior |x Psychological aspects. | |
| 650 | 0 | |a Consumers |x Psychology. | |
| 650 | 0 | |a Marketing research. | |
| 650 | 0 | |a Neuromarketing. | |
| 653 | |a Artificial Intelligence. | ||
| 653 | |a Branding and Brand Trust. | ||
| 653 | |a Consumer Behavior. | ||
| 653 | |a Consumer Engagement. | ||
| 653 | |a Emotional Engagement. | ||
| 653 | |a Ethics and Law. | ||
| 653 | |a Machine Learning. | ||
| 653 | |a Marketing. | ||
| 653 | |a Neuroscience. | ||
| 653 | |a Performance Metrics. | ||
| 653 | |a Sensory Marketing. | ||
| 653 | |a Social Media. | ||
| 655 | 4 | |a Electronic books. | |
| 700 | 1 | |a Arora, Manpreet |e editor. | |
| 700 | 1 | |a Malhan, Shivani |e editor. | |
| 700 | 1 | |a Malik, Reena |d 1986- |e editor. | |
| 710 | 2 | |a IGI Global, |e publisher. | |
| 776 | 0 | 8 | |i Print version: |z 9798369382226 |
| 830 | 0 | |a Advances in marketing, customer relationship management, and e-services (AMCRMES) book series. | |
| 966 | 4 | 0 | |l DE-862 |p ZDB-98-IGB |q FWS_PDA_IGB |u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/979-8-3693-8222-6 |3 Volltext |
| 966 | 4 | 0 | |l DE-863 |p ZDB-98-IGB |q FWS_PDA_IGB |u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/979-8-3693-8222-6 |3 Volltext |
| 912 | |a ZDB-98-IGB | ||
| 049 | |a DE-862 | ||
| 049 | |a DE-863 | ||
Datensatz im Suchindex
| DE-BY-FWS_katkey | ZDB-98-IGB-00349966 |
|---|---|
| _version_ | 1826942604164464640 |
| adam_text | |
| any_adam_object | |
| author2 | Arora, Manpreet Malhan, Shivani Malik, Reena 1986- |
| author2_role | edt edt edt |
| author2_variant | m a ma s m sm r m rm |
| author_facet | Arora, Manpreet Malhan, Shivani Malik, Reena 1986- |
| building | Verbundindex |
| bvnumber | localFWS |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.32 .N48 2025e |
| callnumber-search | HF5415.32 .N48 2025e |
| callnumber-sort | HF 45415.32 N48 42025E |
| callnumber-subject | HF - Commerce |
| collection | ZDB-98-IGB |
| contents | Foreword -- Preface -- Chapter 1. Adoption of Artificial Intelligence in Marketing: Legal and Ethical Perspectives -- Chapter 2. Ethical Implications of Invasive Methods in Neuromarketing Research -- Chapter 3. Comprehensive Analysis of Neuromarketing Advancements and Consumer Neural Pathways -- Chapter 4. Harnessing Emotional Engagement for Success -- Chapter 5. NeuroLogic: Decoding Consumer Behavior With Neuroscience -- Chapter 6. Neuromarketing Intelligence to Understand Customer Behaviour: An Integrated Framework and Future Research Agenda -- Chapter 7. The Role of Artificial Intelligence in Neuromarketing in Understanding Consumer Behaviour -- Chapter 8. The Role of AI and Machine Learning in Neuromarketing: Innovative Tools for Predicting and Shaping Consumer Behavior -- Chapter 9. Neuromarketing Insights Into the Lactovegetarian Consumer Mind: Leveraging Neuroscience for Resonant Marketing Strategies -- Chapter 10. Dynamics of Sensory Marketing in Rurban Areas of India -- Chapter 11. Measuring the Effectiveness of Neurosensory Marketing Strategies -- Chapter 12. Performance Metrics for Neurosensory Marketing Strategies -- Chapter 13. Multisensory Marketing and Its Effect on Brand Loyalty: A Deep Dive Into Consumer Preferences -- Chapter 14. Product and Pixels: Influence of Social Media Influencers on Marketing, Branding, Brand Trust, and Consumer Engagement -- Chapter 15. This chapter investigates the developing topic of neuromarketing and its possible impact on consumer purchasing decisions. Neuromarketing integrates neuroscience, psychology, and marketing to better understand consumer... -- Chapter 16. The Fashion Consumer's Attitude When Confronted With Communication Actions of Social Causes and Their Influence on the Purchase Decision -- Chapter 17. Redefining Consumer Engagement in Virtual Spaces -- Compilation of References -- About the Contributors -- Index. |
| ctrlnum | (CaBNVSL)slc00006937 (OCoLC)1463449015 |
| dewey-full | 658.8342$223 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8342 $223 |
| dewey-search | 658.8342 $223 |
| dewey-sort | 3658.8342 3223 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>05617nam a2200673 i 4500</leader><controlfield tag="001">ZDB-98-IGB-00349966</controlfield><controlfield tag="003">IGIG</controlfield><controlfield tag="005">20241018134413.0</controlfield><controlfield tag="006">m eo d </controlfield><controlfield tag="007">cr bn||||m|||a</controlfield><controlfield tag="008">241018s2025 pau fob 001 0 eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9798369382240</subfield><subfield code="q">PDF</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="z">9798369382226</subfield><subfield code="q">print</subfield></datafield><datafield tag="024" ind1="7" ind2=" "><subfield code="a">10.4018/979-8-3693-8222-6</subfield><subfield code="2">doi</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(CaBNVSL)slc00006937</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)1463449015</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">CaBNVSL</subfield><subfield code="b">eng</subfield><subfield code="e">rda</subfield><subfield code="c">CaBNVSL</subfield><subfield code="d">CaBNVSL</subfield></datafield><datafield tag="050" ind1=" " ind2="4"><subfield code="a">HF5415.32</subfield><subfield code="b">.N48 2025e</subfield></datafield><datafield tag="082" ind1="7" ind2=" "><subfield code="a">658.8342 $223</subfield></datafield><datafield tag="245" ind1="0" ind2="0"><subfield code="a">Neurosensory and neuromarketing impacts on consumer behavior </subfield><subfield code="c">Reena Malik, Shivani Malhan, Manpreet Arora, editors.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) </subfield><subfield code="b">IGI Global</subfield><subfield code="c">2025.</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">25 PDFs (538 Seiten)</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="a">text</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="a">electronic</subfield><subfield code="2">isbdmedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="a">online resource</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="1" ind2=" "><subfield code="a">Advances in marketing, customer relationship management, and e-services (AMCRMES) book series</subfield></datafield><datafield tag="504" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references and index.</subfield></datafield><datafield tag="505" ind1="0" ind2=" "><subfield code="a">Foreword -- Preface -- Chapter 1. Adoption of Artificial Intelligence in Marketing: Legal and Ethical Perspectives -- Chapter 2. Ethical Implications of Invasive Methods in Neuromarketing Research -- Chapter 3. Comprehensive Analysis of Neuromarketing Advancements and Consumer Neural Pathways -- Chapter 4. Harnessing Emotional Engagement for Success -- Chapter 5. NeuroLogic: Decoding Consumer Behavior With Neuroscience -- Chapter 6. Neuromarketing Intelligence to Understand Customer Behaviour: An Integrated Framework and Future Research Agenda -- Chapter 7. The Role of Artificial Intelligence in Neuromarketing in Understanding Consumer Behaviour -- Chapter 8. The Role of AI and Machine Learning in Neuromarketing: Innovative Tools for Predicting and Shaping Consumer Behavior -- Chapter 9. Neuromarketing Insights Into the Lactovegetarian Consumer Mind: Leveraging Neuroscience for Resonant Marketing Strategies -- Chapter 10. Dynamics of Sensory Marketing in Rurban Areas of India -- Chapter 11. Measuring the Effectiveness of Neurosensory Marketing Strategies -- Chapter 12. Performance Metrics for Neurosensory Marketing Strategies -- Chapter 13. Multisensory Marketing and Its Effect on Brand Loyalty: A Deep Dive Into Consumer Preferences -- Chapter 14. Product and Pixels: Influence of Social Media Influencers on Marketing, Branding, Brand Trust, and Consumer Engagement -- Chapter 15. This chapter investigates the developing topic of neuromarketing and its possible impact on consumer purchasing decisions. Neuromarketing integrates neuroscience, psychology, and marketing to better understand consumer... -- Chapter 16. The Fashion Consumer's Attitude When Confronted With Communication Actions of Social Causes and Their Influence on the Purchase Decision -- Chapter 17. Redefining Consumer Engagement in Virtual Spaces -- Compilation of References -- About the Contributors -- Index.</subfield></datafield><datafield tag="506" ind1=" " ind2=" "><subfield code="a">Restricted to subscribers or individual electronic text purchasers.</subfield></datafield><datafield tag="520" ind1="3" ind2=" "><subfield code="a">"The intersection of neurosensory and neuromarketing continues to reshape our understanding of consumer behavior, exploring the impact of sensory experiences and cognitive processes on purchasing decisions. Neurosensory research examines how sensory stimuli affect brain activity and emotional responses. Neuromarketing applies these findings to develop strategies to engage and persuade consumers to buy products, effectively crafting marketing plans, experiences, tactics. Further exploration of the integration of neuroscience into marketing may help businesses improve their approach to consumer behavior studies, leading to more impactful and targeted marketing efforts. Neurosensory and Neuromarketing Impacts on Consumer Behavior examines the positive impact of neuroscience and sensory studies on marketing and consumer behavior. The role of intelligent technologies in neuromarketing and the effects of these tactics on various demographics are explored. This book covers topics such as neuroscience, social media, and artificial intelligence, and is a useful resource for business owners, psychologists, policymakers, computer engineers, scientists, researchers, and academicians."--</subfield><subfield code="c">Provided by publisher.</subfield></datafield><datafield tag="530" ind1=" " ind2=" "><subfield code="a">Also available in print.</subfield></datafield><datafield tag="538" ind1=" " ind2=" "><subfield code="a">Mode of access: World Wide Web.</subfield></datafield><datafield tag="588" ind1=" " ind2=" "><subfield code="a">Description based on title screen (IGI Global, viewed 10/18/2024).</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Artificial intelligence.</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Brain</subfield><subfield code="x">Imaging.</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Consumer behavior</subfield><subfield code="x">Psychological aspects.</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Consumers</subfield><subfield code="x">Psychology.</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Marketing research.</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Neuromarketing.</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Artificial Intelligence.</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Branding and Brand Trust.</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Consumer Behavior.</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Consumer Engagement.</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Emotional Engagement.</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Ethics and Law.</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Machine Learning.</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Marketing.</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Neuroscience.</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Performance Metrics.</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Sensory Marketing.</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Social Media.</subfield></datafield><datafield tag="655" ind1=" " ind2="4"><subfield code="a">Electronic books.</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Arora, Manpreet</subfield><subfield code="e">editor.</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Malhan, Shivani</subfield><subfield code="e">editor.</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Malik, Reena</subfield><subfield code="d">1986-</subfield><subfield code="e">editor.</subfield></datafield><datafield tag="710" ind1="2" ind2=" "><subfield code="a">IGI Global,</subfield><subfield code="e">publisher.</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Print version:</subfield><subfield code="z">9798369382226</subfield></datafield><datafield tag="830" ind1=" " ind2="0"><subfield code="a">Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.</subfield></datafield><datafield tag="966" ind1="4" ind2="0"><subfield code="l">DE-862</subfield><subfield code="p">ZDB-98-IGB</subfield><subfield code="q">FWS_PDA_IGB</subfield><subfield code="u">http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/979-8-3693-8222-6</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="4" ind2="0"><subfield code="l">DE-863</subfield><subfield code="p">ZDB-98-IGB</subfield><subfield code="q">FWS_PDA_IGB</subfield><subfield code="u">http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/979-8-3693-8222-6</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-98-IGB</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-862</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-863</subfield></datafield></record></collection> |
| genre | Electronic books. |
| genre_facet | Electronic books. |
| id | ZDB-98-IGB-00349966 |
| illustrated | Not Illustrated |
| indexdate | 2025-03-18T14:30:39Z |
| institution | BVB |
| isbn | 9798369382240 |
| language | English |
| oclc_num | 1463449015 |
| open_access_boolean | |
| owner | DE-862 DE-BY-FWS DE-863 DE-BY-FWS |
| owner_facet | DE-862 DE-BY-FWS DE-863 DE-BY-FWS |
| physical | 25 PDFs (538 Seiten) Also available in print. |
| psigel | ZDB-98-IGB FWS_PDA_IGB ZDB-98-IGB |
| publishDate | 2025 |
| publishDateSearch | 2025 |
| publishDateSort | 2025 |
| publisher | IGI Global |
| record_format | marc |
| series | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series. |
| series2 | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series |
| spelling | Neurosensory and neuromarketing impacts on consumer behavior Reena Malik, Shivani Malhan, Manpreet Arora, editors. Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) IGI Global 2025. 25 PDFs (538 Seiten) text rdacontent electronic isbdmedia online resource rdacarrier Advances in marketing, customer relationship management, and e-services (AMCRMES) book series Includes bibliographical references and index. Foreword -- Preface -- Chapter 1. Adoption of Artificial Intelligence in Marketing: Legal and Ethical Perspectives -- Chapter 2. Ethical Implications of Invasive Methods in Neuromarketing Research -- Chapter 3. Comprehensive Analysis of Neuromarketing Advancements and Consumer Neural Pathways -- Chapter 4. Harnessing Emotional Engagement for Success -- Chapter 5. NeuroLogic: Decoding Consumer Behavior With Neuroscience -- Chapter 6. Neuromarketing Intelligence to Understand Customer Behaviour: An Integrated Framework and Future Research Agenda -- Chapter 7. The Role of Artificial Intelligence in Neuromarketing in Understanding Consumer Behaviour -- Chapter 8. The Role of AI and Machine Learning in Neuromarketing: Innovative Tools for Predicting and Shaping Consumer Behavior -- Chapter 9. Neuromarketing Insights Into the Lactovegetarian Consumer Mind: Leveraging Neuroscience for Resonant Marketing Strategies -- Chapter 10. Dynamics of Sensory Marketing in Rurban Areas of India -- Chapter 11. Measuring the Effectiveness of Neurosensory Marketing Strategies -- Chapter 12. Performance Metrics for Neurosensory Marketing Strategies -- Chapter 13. Multisensory Marketing and Its Effect on Brand Loyalty: A Deep Dive Into Consumer Preferences -- Chapter 14. Product and Pixels: Influence of Social Media Influencers on Marketing, Branding, Brand Trust, and Consumer Engagement -- Chapter 15. This chapter investigates the developing topic of neuromarketing and its possible impact on consumer purchasing decisions. Neuromarketing integrates neuroscience, psychology, and marketing to better understand consumer... -- Chapter 16. The Fashion Consumer's Attitude When Confronted With Communication Actions of Social Causes and Their Influence on the Purchase Decision -- Chapter 17. Redefining Consumer Engagement in Virtual Spaces -- Compilation of References -- About the Contributors -- Index. Restricted to subscribers or individual electronic text purchasers. "The intersection of neurosensory and neuromarketing continues to reshape our understanding of consumer behavior, exploring the impact of sensory experiences and cognitive processes on purchasing decisions. Neurosensory research examines how sensory stimuli affect brain activity and emotional responses. Neuromarketing applies these findings to develop strategies to engage and persuade consumers to buy products, effectively crafting marketing plans, experiences, tactics. Further exploration of the integration of neuroscience into marketing may help businesses improve their approach to consumer behavior studies, leading to more impactful and targeted marketing efforts. Neurosensory and Neuromarketing Impacts on Consumer Behavior examines the positive impact of neuroscience and sensory studies on marketing and consumer behavior. The role of intelligent technologies in neuromarketing and the effects of these tactics on various demographics are explored. This book covers topics such as neuroscience, social media, and artificial intelligence, and is a useful resource for business owners, psychologists, policymakers, computer engineers, scientists, researchers, and academicians."-- Provided by publisher. Also available in print. Mode of access: World Wide Web. Description based on title screen (IGI Global, viewed 10/18/2024). Artificial intelligence. Brain Imaging. Consumer behavior Psychological aspects. Consumers Psychology. Marketing research. Neuromarketing. Artificial Intelligence. Branding and Brand Trust. Consumer Behavior. Consumer Engagement. Emotional Engagement. Ethics and Law. Machine Learning. Marketing. Neuroscience. Performance Metrics. Sensory Marketing. Social Media. Electronic books. Arora, Manpreet editor. Malhan, Shivani editor. Malik, Reena 1986- editor. IGI Global, publisher. Print version: 9798369382226 Advances in marketing, customer relationship management, and e-services (AMCRMES) book series. |
| spellingShingle | Neurosensory and neuromarketing impacts on consumer behavior Advances in marketing, customer relationship management, and e-services (AMCRMES) book series. Foreword -- Preface -- Chapter 1. Adoption of Artificial Intelligence in Marketing: Legal and Ethical Perspectives -- Chapter 2. Ethical Implications of Invasive Methods in Neuromarketing Research -- Chapter 3. Comprehensive Analysis of Neuromarketing Advancements and Consumer Neural Pathways -- Chapter 4. Harnessing Emotional Engagement for Success -- Chapter 5. NeuroLogic: Decoding Consumer Behavior With Neuroscience -- Chapter 6. Neuromarketing Intelligence to Understand Customer Behaviour: An Integrated Framework and Future Research Agenda -- Chapter 7. The Role of Artificial Intelligence in Neuromarketing in Understanding Consumer Behaviour -- Chapter 8. The Role of AI and Machine Learning in Neuromarketing: Innovative Tools for Predicting and Shaping Consumer Behavior -- Chapter 9. Neuromarketing Insights Into the Lactovegetarian Consumer Mind: Leveraging Neuroscience for Resonant Marketing Strategies -- Chapter 10. Dynamics of Sensory Marketing in Rurban Areas of India -- Chapter 11. Measuring the Effectiveness of Neurosensory Marketing Strategies -- Chapter 12. Performance Metrics for Neurosensory Marketing Strategies -- Chapter 13. Multisensory Marketing and Its Effect on Brand Loyalty: A Deep Dive Into Consumer Preferences -- Chapter 14. Product and Pixels: Influence of Social Media Influencers on Marketing, Branding, Brand Trust, and Consumer Engagement -- Chapter 15. This chapter investigates the developing topic of neuromarketing and its possible impact on consumer purchasing decisions. Neuromarketing integrates neuroscience, psychology, and marketing to better understand consumer... -- Chapter 16. The Fashion Consumer's Attitude When Confronted With Communication Actions of Social Causes and Their Influence on the Purchase Decision -- Chapter 17. Redefining Consumer Engagement in Virtual Spaces -- Compilation of References -- About the Contributors -- Index. Artificial intelligence. Brain Imaging. Consumer behavior Psychological aspects. Consumers Psychology. Marketing research. Neuromarketing. |
| title | Neurosensory and neuromarketing impacts on consumer behavior |
| title_auth | Neurosensory and neuromarketing impacts on consumer behavior |
| title_exact_search | Neurosensory and neuromarketing impacts on consumer behavior |
| title_full | Neurosensory and neuromarketing impacts on consumer behavior Reena Malik, Shivani Malhan, Manpreet Arora, editors. |
| title_fullStr | Neurosensory and neuromarketing impacts on consumer behavior Reena Malik, Shivani Malhan, Manpreet Arora, editors. |
| title_full_unstemmed | Neurosensory and neuromarketing impacts on consumer behavior Reena Malik, Shivani Malhan, Manpreet Arora, editors. |
| title_short | Neurosensory and neuromarketing impacts on consumer behavior |
| title_sort | neurosensory and neuromarketing impacts on consumer behavior |
| topic | Artificial intelligence. Brain Imaging. Consumer behavior Psychological aspects. Consumers Psychology. Marketing research. Neuromarketing. |
| topic_facet | Artificial intelligence. Brain Imaging. Consumer behavior Psychological aspects. Consumers Psychology. Marketing research. Neuromarketing. Electronic books. |
| work_keys_str_mv | AT aroramanpreet neurosensoryandneuromarketingimpactsonconsumerbehavior AT malhanshivani neurosensoryandneuromarketingimpactsonconsumerbehavior AT malikreena neurosensoryandneuromarketingimpactsonconsumerbehavior AT igiglobal neurosensoryandneuromarketingimpactsonconsumerbehavior |