AI innovations in service and tourism marketing:
"The use of artificial intelligence (AI) in service and tourism marketing has revolutionized the industry by personalizing customer experiences and optimizing operational efficiency. AI-driven tools analyze vast amounts of data to understand customer preferences, enabling businesses to offer ta...
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| Other Authors: | , , , |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA)
IGI Global
2024.
|
| Subjects: | |
| Online Access: | DE-862 DE-863 |
| Summary: | "The use of artificial intelligence (AI) in service and tourism marketing has revolutionized the industry by personalizing customer experiences and optimizing operational efficiency. AI-driven tools analyze vast amounts of data to understand customer preferences, enabling businesses to offer tailored recommendations and promotions. AI-powered marketing campaigns can adapt in real-time, ensuring messages resonate with the right audience.AI Innovations in Service and Tourism Marketing discusses cutting-edge innovations in the use of AI technologies in service and tourism marketing. It explains how to harness these technologies to enhance customer experience and drive engagement. Covering topics such as automation, chatbots, and operational efficiency, this book is an excellent resource for managers, marketing professionals, business leaders, researchers, academicians, educators, and postgraduate students."-- |
| Physical Description: | 30 PDFs (591 Seiten) Also available in print. |
| Format: | Mode of access: World Wide Web. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9798369379110 |
| Access: | Restricted to subscribers or individual electronic text purchasers. |
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| 246 | 3 | |a Artificial intelligence innovations in service and tourism marketing | |
| 264 | 1 | |a Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) |b IGI Global |c 2024. | |
| 300 | |a 30 PDFs (591 Seiten) | ||
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| 338 | |a online resource |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Chapter 1. A new era of engagement and satisfaction: transforming customer experience with AI-driven technologies -- Chapter 2. AI-driven innovations in service marketing transforming customer engagement and experience -- Chapter 3. AI-driven service marketing: transforming customer experience and operational efficiency -- Chapter 4. The impact of artificial intelligence on improving efficiency in service and implementing best practices in service marketing -- Chapter 5. Unlocking ai's potential in customer service marketing -- Chapter 6. AI-driven strategies for customer engagement, market segmentation, and resource optimization: projecting end user satisfaction and futuristic growth of business -- Chapter 7. Revolutionizing market segmentation in emerging economies: AI-driven innovations and strategies -- Chapter 8. Unveiling the effectiveness of ML models for predicting forex trends: an AI-ML-driven service into trade marketing -- Chapter 9. A theoretical perspective on ai's transformative role in the health insurance sector: unveiling the future -- Chapter 10. Emerging trends in edge AI for industry 4.0 and 5.0: technologies, applications, and challenges -- Chapter 11. Measuring influence key metrics for successful influencer marketing campaigns with sentiment analysis -- Chapter 12. Leveraging artificial intelligence in service marketing to enhance electronic word of mouth (eWOM) -- Chapter 13. Feast on innovation: a deep dive into information technology implementation in service marketing -- Chapter 14. The strategic role of artificial intelligence (AI) in service delivery systems -- Chapter 15. The future of work: AI and human collaboration in service marketing delivery -- Chapter 16. Future trends: ai's impact on the landscape of service marketing -- Chapter 17. Leveraging AI for diversity, equity, and inclusion in service marketing -- Chapter 18. Understanding artificial intelligence adoption in tourism services and marketing: boon or bane? -- Chapter 19. The impact of artificial intelligence on the marketing performance of tourism and hospitality businesses: the mediating role of marketing innovation -- Chapter 20. Harnessing artificial intelligence for a competitive edge in religious tourism: a case study of India -- Chapter 21. Exploring the facets of chatbots and automation in tourism with special reference to ChatGPT -- Chapter 22. Virtual reality and tourism marketing: embracing the power of social media for historical reconstructions -- Chapter 23. The impact of artificial intelligence on event experiences: a virtual task technique approach. | |
| 506 | |a Restricted to subscribers or individual electronic text purchasers. | ||
| 520 | 3 | |a "The use of artificial intelligence (AI) in service and tourism marketing has revolutionized the industry by personalizing customer experiences and optimizing operational efficiency. AI-driven tools analyze vast amounts of data to understand customer preferences, enabling businesses to offer tailored recommendations and promotions. AI-powered marketing campaigns can adapt in real-time, ensuring messages resonate with the right audience.AI Innovations in Service and Tourism Marketing discusses cutting-edge innovations in the use of AI technologies in service and tourism marketing. It explains how to harness these technologies to enhance customer experience and drive engagement. Covering topics such as automation, chatbots, and operational efficiency, this book is an excellent resource for managers, marketing professionals, business leaders, researchers, academicians, educators, and postgraduate students."-- |c Provided by publisher. | |
| 530 | |a Also available in print. | ||
| 538 | |a Mode of access: World Wide Web. | ||
| 588 | |a Description based on title screen (IGI Global, viewed 08/12/2024). | ||
| 650 | 0 | |a Artificial intelligence |x Marketing applications. | |
| 650 | 0 | |a Service industries |x Marketing |x Technological innovations. | |
| 650 | 0 | |a Tourism |x Marketing |x Technological innovations. | |
| 653 | |a Artificial Intelligence (AI). | ||
| 653 | |a Automation. | ||
| 653 | |a Chatbots. | ||
| 653 | |a Customer Engagement. | ||
| 653 | |a Customer Experience. | ||
| 653 | |a Human Collaboration. | ||
| 653 | |a Industry 4.0. | ||
| 653 | |a Industry 5.0. | ||
| 653 | |a Influencer Marketing. | ||
| 653 | |a Machine Learning. | ||
| 653 | |a Operational Efficiency. | ||
| 653 | |a Service Delivery Systems. | ||
| 653 | |a Service Marketing. | ||
| 653 | |a Tourism. | ||
| 655 | 4 | |a Electronic books. | |
| 700 | 1 | |a Nadda, Vipin |d 1970- |e editor. | |
| 700 | 1 | |a Singh, Amrik |e editor. | |
| 700 | 1 | |a Singh, Vipin |e editor. | |
| 700 | 1 | |a Tyagi, Pankaj Kumar |e editor. | |
| 710 | 2 | |a IGI Global, |e publisher. | |
| 776 | 0 | 8 | |i Print version: |z 9798369379097 |
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| contents | Chapter 1. A new era of engagement and satisfaction: transforming customer experience with AI-driven technologies -- Chapter 2. AI-driven innovations in service marketing transforming customer engagement and experience -- Chapter 3. AI-driven service marketing: transforming customer experience and operational efficiency -- Chapter 4. The impact of artificial intelligence on improving efficiency in service and implementing best practices in service marketing -- Chapter 5. Unlocking ai's potential in customer service marketing -- Chapter 6. AI-driven strategies for customer engagement, market segmentation, and resource optimization: projecting end user satisfaction and futuristic growth of business -- Chapter 7. Revolutionizing market segmentation in emerging economies: AI-driven innovations and strategies -- Chapter 8. Unveiling the effectiveness of ML models for predicting forex trends: an AI-ML-driven service into trade marketing -- Chapter 9. A theoretical perspective on ai's transformative role in the health insurance sector: unveiling the future -- Chapter 10. Emerging trends in edge AI for industry 4.0 and 5.0: technologies, applications, and challenges -- Chapter 11. Measuring influence key metrics for successful influencer marketing campaigns with sentiment analysis -- Chapter 12. Leveraging artificial intelligence in service marketing to enhance electronic word of mouth (eWOM) -- Chapter 13. Feast on innovation: a deep dive into information technology implementation in service marketing -- Chapter 14. The strategic role of artificial intelligence (AI) in service delivery systems -- Chapter 15. The future of work: AI and human collaboration in service marketing delivery -- Chapter 16. Future trends: ai's impact on the landscape of service marketing -- Chapter 17. Leveraging AI for diversity, equity, and inclusion in service marketing -- Chapter 18. Understanding artificial intelligence adoption in tourism services and marketing: boon or bane? -- Chapter 19. The impact of artificial intelligence on the marketing performance of tourism and hospitality businesses: the mediating role of marketing innovation -- Chapter 20. Harnessing artificial intelligence for a competitive edge in religious tourism: a case study of India -- Chapter 21. Exploring the facets of chatbots and automation in tourism with special reference to ChatGPT -- Chapter 22. Virtual reality and tourism marketing: embracing the power of social media for historical reconstructions -- Chapter 23. The impact of artificial intelligence on event experiences: a virtual task technique approach. |
| ctrlnum | (CaBNVSL)slc00006630 (OCoLC)1452678161 |
| dewey-full | 338.40285/63 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 338 - Production |
| dewey-raw | 338.40285/63 |
| dewey-search | 338.40285/63 |
| dewey-sort | 3338.40285 263 |
| dewey-tens | 330 - Economics |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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Emerging trends in edge AI for industry 4.0 and 5.0: technologies, applications, and challenges -- Chapter 11. Measuring influence key metrics for successful influencer marketing campaigns with sentiment analysis -- Chapter 12. Leveraging artificial intelligence in service marketing to enhance electronic word of mouth (eWOM) -- Chapter 13. Feast on innovation: a deep dive into information technology implementation in service marketing -- Chapter 14. The strategic role of artificial intelligence (AI) in service delivery systems -- Chapter 15. The future of work: AI and human collaboration in service marketing delivery -- Chapter 16. Future trends: ai's impact on the landscape of service marketing -- Chapter 17. Leveraging AI for diversity, equity, and inclusion in service marketing -- Chapter 18. Understanding artificial intelligence adoption in tourism services and marketing: boon or bane? -- Chapter 19. 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| spelling | AI innovations in service and tourism marketing Vipin Nadda, Pankaj Kumar Tyagi, Amrik Singh, Vipin Singh, editors. Artificial intelligence innovations in service and tourism marketing Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) IGI Global 2024. 30 PDFs (591 Seiten) text rdacontent electronic isbdmedia online resource rdacarrier Includes bibliographical references and index. Chapter 1. A new era of engagement and satisfaction: transforming customer experience with AI-driven technologies -- Chapter 2. AI-driven innovations in service marketing transforming customer engagement and experience -- Chapter 3. AI-driven service marketing: transforming customer experience and operational efficiency -- Chapter 4. The impact of artificial intelligence on improving efficiency in service and implementing best practices in service marketing -- Chapter 5. Unlocking ai's potential in customer service marketing -- Chapter 6. AI-driven strategies for customer engagement, market segmentation, and resource optimization: projecting end user satisfaction and futuristic growth of business -- Chapter 7. Revolutionizing market segmentation in emerging economies: AI-driven innovations and strategies -- Chapter 8. Unveiling the effectiveness of ML models for predicting forex trends: an AI-ML-driven service into trade marketing -- Chapter 9. A theoretical perspective on ai's transformative role in the health insurance sector: unveiling the future -- Chapter 10. Emerging trends in edge AI for industry 4.0 and 5.0: technologies, applications, and challenges -- Chapter 11. Measuring influence key metrics for successful influencer marketing campaigns with sentiment analysis -- Chapter 12. Leveraging artificial intelligence in service marketing to enhance electronic word of mouth (eWOM) -- Chapter 13. Feast on innovation: a deep dive into information technology implementation in service marketing -- Chapter 14. The strategic role of artificial intelligence (AI) in service delivery systems -- Chapter 15. The future of work: AI and human collaboration in service marketing delivery -- Chapter 16. Future trends: ai's impact on the landscape of service marketing -- Chapter 17. Leveraging AI for diversity, equity, and inclusion in service marketing -- Chapter 18. Understanding artificial intelligence adoption in tourism services and marketing: boon or bane? -- Chapter 19. The impact of artificial intelligence on the marketing performance of tourism and hospitality businesses: the mediating role of marketing innovation -- Chapter 20. Harnessing artificial intelligence for a competitive edge in religious tourism: a case study of India -- Chapter 21. Exploring the facets of chatbots and automation in tourism with special reference to ChatGPT -- Chapter 22. Virtual reality and tourism marketing: embracing the power of social media for historical reconstructions -- Chapter 23. The impact of artificial intelligence on event experiences: a virtual task technique approach. Restricted to subscribers or individual electronic text purchasers. "The use of artificial intelligence (AI) in service and tourism marketing has revolutionized the industry by personalizing customer experiences and optimizing operational efficiency. AI-driven tools analyze vast amounts of data to understand customer preferences, enabling businesses to offer tailored recommendations and promotions. AI-powered marketing campaigns can adapt in real-time, ensuring messages resonate with the right audience.AI Innovations in Service and Tourism Marketing discusses cutting-edge innovations in the use of AI technologies in service and tourism marketing. It explains how to harness these technologies to enhance customer experience and drive engagement. Covering topics such as automation, chatbots, and operational efficiency, this book is an excellent resource for managers, marketing professionals, business leaders, researchers, academicians, educators, and postgraduate students."-- Provided by publisher. Also available in print. Mode of access: World Wide Web. Description based on title screen (IGI Global, viewed 08/12/2024). Artificial intelligence Marketing applications. Service industries Marketing Technological innovations. Tourism Marketing Technological innovations. Artificial Intelligence (AI). Automation. Chatbots. Customer Engagement. Customer Experience. Human Collaboration. Industry 4.0. Industry 5.0. Influencer Marketing. Machine Learning. Operational Efficiency. Service Delivery Systems. Service Marketing. Tourism. Electronic books. Nadda, Vipin 1970- editor. Singh, Amrik editor. Singh, Vipin editor. Tyagi, Pankaj Kumar editor. IGI Global, publisher. Print version: 9798369379097 |
| spellingShingle | AI innovations in service and tourism marketing Chapter 1. A new era of engagement and satisfaction: transforming customer experience with AI-driven technologies -- Chapter 2. AI-driven innovations in service marketing transforming customer engagement and experience -- Chapter 3. AI-driven service marketing: transforming customer experience and operational efficiency -- Chapter 4. The impact of artificial intelligence on improving efficiency in service and implementing best practices in service marketing -- Chapter 5. Unlocking ai's potential in customer service marketing -- Chapter 6. AI-driven strategies for customer engagement, market segmentation, and resource optimization: projecting end user satisfaction and futuristic growth of business -- Chapter 7. Revolutionizing market segmentation in emerging economies: AI-driven innovations and strategies -- Chapter 8. Unveiling the effectiveness of ML models for predicting forex trends: an AI-ML-driven service into trade marketing -- Chapter 9. A theoretical perspective on ai's transformative role in the health insurance sector: unveiling the future -- Chapter 10. Emerging trends in edge AI for industry 4.0 and 5.0: technologies, applications, and challenges -- Chapter 11. Measuring influence key metrics for successful influencer marketing campaigns with sentiment analysis -- Chapter 12. Leveraging artificial intelligence in service marketing to enhance electronic word of mouth (eWOM) -- Chapter 13. Feast on innovation: a deep dive into information technology implementation in service marketing -- Chapter 14. The strategic role of artificial intelligence (AI) in service delivery systems -- Chapter 15. The future of work: AI and human collaboration in service marketing delivery -- Chapter 16. Future trends: ai's impact on the landscape of service marketing -- Chapter 17. Leveraging AI for diversity, equity, and inclusion in service marketing -- Chapter 18. Understanding artificial intelligence adoption in tourism services and marketing: boon or bane? -- Chapter 19. The impact of artificial intelligence on the marketing performance of tourism and hospitality businesses: the mediating role of marketing innovation -- Chapter 20. Harnessing artificial intelligence for a competitive edge in religious tourism: a case study of India -- Chapter 21. Exploring the facets of chatbots and automation in tourism with special reference to ChatGPT -- Chapter 22. Virtual reality and tourism marketing: embracing the power of social media for historical reconstructions -- Chapter 23. The impact of artificial intelligence on event experiences: a virtual task technique approach. Artificial intelligence Marketing applications. Service industries Marketing Technological innovations. Tourism Marketing Technological innovations. |
| title | AI innovations in service and tourism marketing |
| title_alt | Artificial intelligence innovations in service and tourism marketing |
| title_auth | AI innovations in service and tourism marketing |
| title_exact_search | AI innovations in service and tourism marketing |
| title_full | AI innovations in service and tourism marketing Vipin Nadda, Pankaj Kumar Tyagi, Amrik Singh, Vipin Singh, editors. |
| title_fullStr | AI innovations in service and tourism marketing Vipin Nadda, Pankaj Kumar Tyagi, Amrik Singh, Vipin Singh, editors. |
| title_full_unstemmed | AI innovations in service and tourism marketing Vipin Nadda, Pankaj Kumar Tyagi, Amrik Singh, Vipin Singh, editors. |
| title_short | AI innovations in service and tourism marketing |
| title_sort | ai innovations in service and tourism marketing |
| topic | Artificial intelligence Marketing applications. Service industries Marketing Technological innovations. Tourism Marketing Technological innovations. |
| topic_facet | Artificial intelligence Marketing applications. Service industries Marketing Technological innovations. Tourism Marketing Technological innovations. Electronic books. |
| work_keys_str_mv | AT naddavipin aiinnovationsinserviceandtourismmarketing AT singhamrik aiinnovationsinserviceandtourismmarketing AT singhvipin aiinnovationsinserviceandtourismmarketing AT tyagipankajkumar aiinnovationsinserviceandtourismmarketing AT igiglobal aiinnovationsinserviceandtourismmarketing AT naddavipin artificialintelligenceinnovationsinserviceandtourismmarketing AT singhamrik artificialintelligenceinnovationsinserviceandtourismmarketing AT singhvipin artificialintelligenceinnovationsinserviceandtourismmarketing AT tyagipankajkumar artificialintelligenceinnovationsinserviceandtourismmarketing AT igiglobal artificialintelligenceinnovationsinserviceandtourismmarketing |