Sustainable marketing practices in the aviation industry:
Sustainable Marketing Practices in the Aviation Industry presents insights and research findings on sustainable marketing practices within the aviation industry. It serves as a comprehensive resource, offering the latest strategies, case studies, and theoretical advancements that illustrate how mark...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA)
IGI Global
2025.
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| Schriftenreihe: | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.
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| Schlagworte: | |
| Online-Zugang: | DE-862 DE-863 |
| Zusammenfassung: | Sustainable Marketing Practices in the Aviation Industry presents insights and research findings on sustainable marketing practices within the aviation industry. It serves as a comprehensive resource, offering the latest strategies, case studies, and theoretical advancements that illustrate how marketing can drive sustainability in the aviation industry. Covering topics such as air travel behavior, environmental messaging, and sustainable development, this book is an excellent resource for academicians, researchers, students, airline executives, marketing professionals, sustainability officers, consultants, and more. |
| Beschreibung: | 21 PDFs (602 Seiten) Also available in print. |
| Format: | Mode of access: World Wide Web. |
| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 9798369372173 |
| Zugangseinschränkungen: | Restricted to subscribers or individual electronic text purchasers. |
Internformat
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| 245 | 1 | 0 | |a Sustainable marketing practices in the aviation industry |c Mahmut Bakir. |
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| 300 | |a 21 PDFs (602 Seiten) | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a electronic |2 isbdmedia | ||
| 338 | |a online resource |2 rdacarrier | ||
| 490 | 1 | |a Advances in marketing, customer relationship management, and e-services (AMCRMES) book series | |
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Preface -- Acknowledgment -- Chapter 1. Regulatory Frameworks and Policies for Sustainable Aviation Marketing -- Chapter 2. CSR and Sustainable Development as Determinants of Competitive Advantage in Low-Cost Airlines -- Chapter 3. Quantitative and Qualitative Disclosure of Corporate Social Responsibility in the Aviation Sector: Case Study of Singapore Airlines 2018-2024 -- Chapter 4. The Impact of Regulatory Frameworks on Sustainable Marketing Practices in the Aviation Industry -- Chapter 5. Eco-Friendly Skies: Sustainable Marketing Strategies for the Aviation Industry -- Chapter 6. Greening the Skies by Impact of Green Marketing on the Competitiveness of the Ethiopian Aviation Sector With the Mediating Role of Eco-Labeling -- Chapter 7. Sustainable Marketing Strategies in the Portuguese Aviation Industry: A Case Study Approach -- Chapter 8. Determinants of Green Purchase Intentions in the Air Travel Industry: A Necessary Condition Analysis Approach -- Chapter 9. Drivers and Barriers to Adopting Sustainable Air Travel Behavior -- Chapter 10. Guilt's Role in Airline Environmental Messaging and Voluntary Carbon Offsetting Purchase Behavior -- Chapter 11. Greenwash Tactics of Airlines: A Study on Green Purchasing Behavior -- Chapter 12. Evaluating Service Quality of Europe's Leading Airports Using Skytrax Ratings After Istanbul Airport's Launch -- Chapter 13. Sustainable Practices and Customer Value in Aviation Customer Dominant Logic Perspective -- Compilation of References -- About the Contributors -- Index. | |
| 506 | |a Restricted to subscribers or individual electronic text purchasers. | ||
| 520 | 3 | |a Sustainable Marketing Practices in the Aviation Industry presents insights and research findings on sustainable marketing practices within the aviation industry. It serves as a comprehensive resource, offering the latest strategies, case studies, and theoretical advancements that illustrate how marketing can drive sustainability in the aviation industry. Covering topics such as air travel behavior, environmental messaging, and sustainable development, this book is an excellent resource for academicians, researchers, students, airline executives, marketing professionals, sustainability officers, consultants, and more. | |
| 530 | |a Also available in print. | ||
| 538 | |a Mode of access: World Wide Web. | ||
| 588 | |a Description based on title screen (IGI Global, viewed 12/24/2024). | ||
| 650 | 0 | |a Aeronautics, Commercial |x Environmental aspects. | |
| 650 | 0 | |a Green marketing. | |
| 650 | 0 | |a Social responsibility of business. | |
| 653 | |a Air travel Behavior. | ||
| 653 | |a Aviation Industry. | ||
| 653 | |a Carbon Offsetting. | ||
| 653 | |a Competitive Advantage. | ||
| 653 | |a Corporate Social Responsibility (CSR) | ||
| 653 | |a Customer Value. | ||
| 653 | |a Environmental Messaging. | ||
| 653 | |a Green Purchasing Behavior. | ||
| 653 | |a Greenwashing. | ||
| 653 | |a Marketing. | ||
| 653 | |a Regulatory Frameworks. | ||
| 653 | |a Service Quality. | ||
| 653 | |a Sustainability. | ||
| 653 | |a Sustainable Development. | ||
| 655 | 4 | |a Electronic books. | |
| 710 | 2 | |a IGI Global, |e publisher. | |
| 776 | 0 | 8 | |i Print version: |z 9798369372159 |
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| 912 | |a ZDB-98-IGB | ||
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Datensatz im Suchindex
| DE-BY-FWS_katkey | ZDB-98-IGB-00347387 |
|---|---|
| _version_ | 1826942604022906880 |
| adam_text | |
| any_adam_object | |
| author | Bakir, Mahmut |
| author_facet | Bakir, Mahmut |
| author_role | aut |
| author_sort | Bakir, Mahmut |
| author_variant | m b mb |
| building | Verbundindex |
| bvnumber | localFWS |
| callnumber-first | H - Social Science |
| callnumber-label | HE9776 |
| callnumber-raw | HE9776 .B35 2025e |
| callnumber-search | HE9776 .B35 2025e |
| callnumber-sort | HE 49776 B35 42025E |
| callnumber-subject | HE - Transportation and Communications |
| collection | ZDB-98-IGB |
| contents | Preface -- Acknowledgment -- Chapter 1. Regulatory Frameworks and Policies for Sustainable Aviation Marketing -- Chapter 2. CSR and Sustainable Development as Determinants of Competitive Advantage in Low-Cost Airlines -- Chapter 3. Quantitative and Qualitative Disclosure of Corporate Social Responsibility in the Aviation Sector: Case Study of Singapore Airlines 2018-2024 -- Chapter 4. The Impact of Regulatory Frameworks on Sustainable Marketing Practices in the Aviation Industry -- Chapter 5. Eco-Friendly Skies: Sustainable Marketing Strategies for the Aviation Industry -- Chapter 6. Greening the Skies by Impact of Green Marketing on the Competitiveness of the Ethiopian Aviation Sector With the Mediating Role of Eco-Labeling -- Chapter 7. Sustainable Marketing Strategies in the Portuguese Aviation Industry: A Case Study Approach -- Chapter 8. Determinants of Green Purchase Intentions in the Air Travel Industry: A Necessary Condition Analysis Approach -- Chapter 9. Drivers and Barriers to Adopting Sustainable Air Travel Behavior -- Chapter 10. Guilt's Role in Airline Environmental Messaging and Voluntary Carbon Offsetting Purchase Behavior -- Chapter 11. Greenwash Tactics of Airlines: A Study on Green Purchasing Behavior -- Chapter 12. Evaluating Service Quality of Europe's Leading Airports Using Skytrax Ratings After Istanbul Airport's Launch -- Chapter 13. Sustainable Practices and Customer Value in Aviation Customer Dominant Logic Perspective -- Compilation of References -- About the Contributors -- Index. |
| ctrlnum | (CaBNVSL)slc00007289 (OCoLC)1482400451 |
| dewey-full | 387.7 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 387 - Water, air, space transportation |
| dewey-raw | 387.7 |
| dewey-search | 387.7 |
| dewey-sort | 3387.7 |
| dewey-tens | 380 - Commerce, communications, transportation |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| genre | Electronic books. |
| genre_facet | Electronic books. |
| id | ZDB-98-IGB-00347387 |
| illustrated | Not Illustrated |
| indexdate | 2025-03-18T14:30:38Z |
| institution | BVB |
| isbn | 9798369372173 |
| language | English |
| oclc_num | 1482400451 |
| open_access_boolean | |
| owner | DE-862 DE-BY-FWS DE-863 DE-BY-FWS |
| owner_facet | DE-862 DE-BY-FWS DE-863 DE-BY-FWS |
| physical | 21 PDFs (602 Seiten) Also available in print. |
| psigel | ZDB-98-IGB FWS_PDA_IGB ZDB-98-IGB |
| publishDate | 2025 |
| publishDateSearch | 2025 |
| publishDateSort | 2025 |
| publisher | IGI Global |
| record_format | marc |
| series | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series. |
| series2 | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series |
| spelling | Bakir, Mahmut, author. Sustainable marketing practices in the aviation industry Mahmut Bakir. Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) IGI Global 2025. 21 PDFs (602 Seiten) text rdacontent electronic isbdmedia online resource rdacarrier Advances in marketing, customer relationship management, and e-services (AMCRMES) book series Includes bibliographical references and index. Preface -- Acknowledgment -- Chapter 1. Regulatory Frameworks and Policies for Sustainable Aviation Marketing -- Chapter 2. CSR and Sustainable Development as Determinants of Competitive Advantage in Low-Cost Airlines -- Chapter 3. Quantitative and Qualitative Disclosure of Corporate Social Responsibility in the Aviation Sector: Case Study of Singapore Airlines 2018-2024 -- Chapter 4. The Impact of Regulatory Frameworks on Sustainable Marketing Practices in the Aviation Industry -- Chapter 5. Eco-Friendly Skies: Sustainable Marketing Strategies for the Aviation Industry -- Chapter 6. Greening the Skies by Impact of Green Marketing on the Competitiveness of the Ethiopian Aviation Sector With the Mediating Role of Eco-Labeling -- Chapter 7. Sustainable Marketing Strategies in the Portuguese Aviation Industry: A Case Study Approach -- Chapter 8. Determinants of Green Purchase Intentions in the Air Travel Industry: A Necessary Condition Analysis Approach -- Chapter 9. Drivers and Barriers to Adopting Sustainable Air Travel Behavior -- Chapter 10. Guilt's Role in Airline Environmental Messaging and Voluntary Carbon Offsetting Purchase Behavior -- Chapter 11. Greenwash Tactics of Airlines: A Study on Green Purchasing Behavior -- Chapter 12. Evaluating Service Quality of Europe's Leading Airports Using Skytrax Ratings After Istanbul Airport's Launch -- Chapter 13. Sustainable Practices and Customer Value in Aviation Customer Dominant Logic Perspective -- Compilation of References -- About the Contributors -- Index. Restricted to subscribers or individual electronic text purchasers. Sustainable Marketing Practices in the Aviation Industry presents insights and research findings on sustainable marketing practices within the aviation industry. It serves as a comprehensive resource, offering the latest strategies, case studies, and theoretical advancements that illustrate how marketing can drive sustainability in the aviation industry. Covering topics such as air travel behavior, environmental messaging, and sustainable development, this book is an excellent resource for academicians, researchers, students, airline executives, marketing professionals, sustainability officers, consultants, and more. Also available in print. Mode of access: World Wide Web. Description based on title screen (IGI Global, viewed 12/24/2024). Aeronautics, Commercial Environmental aspects. Green marketing. Social responsibility of business. Air travel Behavior. Aviation Industry. Carbon Offsetting. Competitive Advantage. Corporate Social Responsibility (CSR) Customer Value. Environmental Messaging. Green Purchasing Behavior. Greenwashing. Marketing. Regulatory Frameworks. Service Quality. Sustainability. Sustainable Development. Electronic books. IGI Global, publisher. Print version: 9798369372159 Advances in marketing, customer relationship management, and e-services (AMCRMES) book series. |
| spellingShingle | Bakir, Mahmut Sustainable marketing practices in the aviation industry Advances in marketing, customer relationship management, and e-services (AMCRMES) book series. Preface -- Acknowledgment -- Chapter 1. Regulatory Frameworks and Policies for Sustainable Aviation Marketing -- Chapter 2. CSR and Sustainable Development as Determinants of Competitive Advantage in Low-Cost Airlines -- Chapter 3. Quantitative and Qualitative Disclosure of Corporate Social Responsibility in the Aviation Sector: Case Study of Singapore Airlines 2018-2024 -- Chapter 4. The Impact of Regulatory Frameworks on Sustainable Marketing Practices in the Aviation Industry -- Chapter 5. Eco-Friendly Skies: Sustainable Marketing Strategies for the Aviation Industry -- Chapter 6. Greening the Skies by Impact of Green Marketing on the Competitiveness of the Ethiopian Aviation Sector With the Mediating Role of Eco-Labeling -- Chapter 7. Sustainable Marketing Strategies in the Portuguese Aviation Industry: A Case Study Approach -- Chapter 8. Determinants of Green Purchase Intentions in the Air Travel Industry: A Necessary Condition Analysis Approach -- Chapter 9. Drivers and Barriers to Adopting Sustainable Air Travel Behavior -- Chapter 10. Guilt's Role in Airline Environmental Messaging and Voluntary Carbon Offsetting Purchase Behavior -- Chapter 11. Greenwash Tactics of Airlines: A Study on Green Purchasing Behavior -- Chapter 12. Evaluating Service Quality of Europe's Leading Airports Using Skytrax Ratings After Istanbul Airport's Launch -- Chapter 13. Sustainable Practices and Customer Value in Aviation Customer Dominant Logic Perspective -- Compilation of References -- About the Contributors -- Index. Aeronautics, Commercial Environmental aspects. Green marketing. Social responsibility of business. |
| title | Sustainable marketing practices in the aviation industry |
| title_auth | Sustainable marketing practices in the aviation industry |
| title_exact_search | Sustainable marketing practices in the aviation industry |
| title_full | Sustainable marketing practices in the aviation industry Mahmut Bakir. |
| title_fullStr | Sustainable marketing practices in the aviation industry Mahmut Bakir. |
| title_full_unstemmed | Sustainable marketing practices in the aviation industry Mahmut Bakir. |
| title_short | Sustainable marketing practices in the aviation industry |
| title_sort | sustainable marketing practices in the aviation industry |
| topic | Aeronautics, Commercial Environmental aspects. Green marketing. Social responsibility of business. |
| topic_facet | Aeronautics, Commercial Environmental aspects. Green marketing. Social responsibility of business. Electronic books. |
| work_keys_str_mv | AT bakirmahmut sustainablemarketingpracticesintheaviationindustry AT igiglobal sustainablemarketingpracticesintheaviationindustry |