Sustainable marketing practices in the aviation industry:

Sustainable Marketing Practices in the Aviation Industry presents insights and research findings on sustainable marketing practices within the aviation industry. It serves as a comprehensive resource, offering the latest strategies, case studies, and theoretical advancements that illustrate how mark...

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Bibliographic Details
Main Author: Bakir, Mahmut (Author)
Format: Electronic eBook
Language:English
Published: Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) IGI Global 2025.
Series:Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.
Subjects:
Online Access:DE-862
DE-863
Summary:Sustainable Marketing Practices in the Aviation Industry presents insights and research findings on sustainable marketing practices within the aviation industry. It serves as a comprehensive resource, offering the latest strategies, case studies, and theoretical advancements that illustrate how marketing can drive sustainability in the aviation industry. Covering topics such as air travel behavior, environmental messaging, and sustainable development, this book is an excellent resource for academicians, researchers, students, airline executives, marketing professionals, sustainability officers, consultants, and more.
Physical Description:21 PDFs (602 Seiten)
Also available in print.
Format:Mode of access: World Wide Web.
Bibliography:Includes bibliographical references and index.
ISBN:9798369372173
Access:Restricted to subscribers or individual electronic text purchasers.

There is no print copy available.

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