Integrating AI-driven technologies into service marketing:
"In an era marked by rapid technological advancements and the increasing integration of artificial intelligence (AI) into various sectors, the intersection of AI technologies with service marketing stands as a pivotal frontier. It is essential to explore the intricate nexus between AI technolog...
Saved in:
| Other Authors: | , , , |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA)
IGI Global
2024.
|
| Series: | Advances in marketing, customer relationship management, and E-services (AMCRMES) book series.
|
| Subjects: | |
| Online Access: | DE-862 DE-863 |
| Summary: | "In an era marked by rapid technological advancements and the increasing integration of artificial intelligence (AI) into various sectors, the intersection of AI technologies with service marketing stands as a pivotal frontier. It is essential to explore the intricate nexus between AI technologies and service marketing strategies.Integrating AI-Driven Technologies Into Service Marketing elucidates the transformative impact of AI on key facets of service marketing, ranging from customer engagement and relationship management to market segmentation and product customization. It underscores the imperative for stakeholders in emerging economies to harness the power of AI technologies in crafting innovative and adaptive service marketing strategies. The book navigates the complexities of AI adoption while offering pragmatic recommendations for fostering responsible and inclusive AI-driven service marketing ecosystems. Covering topics such as customer engagement, influencer marketing, and sentiment analysis, this book is an excellent resource for scholars, researchers, educators, business professionals, managers, academicians, postgraduate students, and more."-- |
| Physical Description: | 38 PDFs (871 Seiten) Also available in print. |
| Format: | Mode of access: World Wide Web. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9798369371244 |
| Access: | Restricted to subscribers or individual electronic text purchasers. |
Staff View
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| 245 | 0 | 0 | |a Integrating AI-driven technologies into service marketing |c Vipin Nadda, Pankaj Kumar Tyagi, Amrik Singh, Vipin Singh, editors. |
| 246 | 3 | 3 | |a Integrating artifical intelligence-driven technologies into service marketing |
| 264 | 1 | |a Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) |b IGI Global |c 2024. | |
| 300 | |a 38 PDFs (871 Seiten) | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a electronic |2 isbdmedia | ||
| 338 | |a online resource |2 rdacarrier | ||
| 490 | 1 | |a Advances in marketing, customer relationship management, and E-services (AMCRMES) book series | |
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Preface -- Chapter 1. Examining AI in the Hospitality and Hotel Branding Landscape -- Chapter 2. AI-Powered Branding: Enhancing Consumer Experience in Emerging Markets -- Chapter 3. AI Bias and Fairness: Ethical Considerations in Service Marketing Strategies -- Chapter 4. AI-Enabled Segmentation Targeting and Positioning (STP) in the Service Industry -- Chapter 5. AI Integration in Service Marketing and its Effect on Hotel Staff Productivity -- Chapter 6. AI-Powered Customer Engagement: Changing Marketing Strategies in the Hotel Industry -- Chapter 7. AI-Infused Strategies for Customer Retention -- Chapter 8. An Exploration of Consumer Engagement Strategies Through the Lens of Artificial Intelligence in Marketing Personalization -- Chapter 9. Artificial Intelligence in Banking: Chatbots and Robo Advisors -- Chapter 10. Empowering Hospitality Brands AI Strategies for Enhanced Customer Experiences in Emerging Markets -- Chapter 11. A Bibliometric Analysis of Artificial Intelligence in Service Marketing -- Chapter 12. Exploring the Impact of AI-Driven Chatbots on Customer Service in the Hospitality Industry -- Chapter 13. Exploring the Role of AI-Powered Virtual Assistants in Optimizing Self-Service Experiences for Customers Within the Service Sector -- Chapter 14. Harnessing AI: Ethically Transforming Service Marketing With Responsible Practices -- Chapter 15. Harnessing AI for Next-Generation Service Marketing -- Chapter 16. Improving Efficiency Through AI-Powered Customer Engagement by Providing Personalized Solutions in the Banking Industry -- Chapter 17. Innovative Approaches to Market Segmentation Using AI in Emerging Economies -- Chapter 18. Integrating AI-Driven Technologies Into Service Marketing -- Chapter 19. Integrating the AI-Driven Technologies Into Pharmaceutical Service Marketing -- Chapter 20. Investigating the Synergistic Impact of AI and Marketing Within Virtual Tourism Platforms for Millennials: A Review -- Chapter 21. Leveraging AI for Branding Strategy in Service Marketing of Hotels -- Chapter 22. Leveraging Predictive Analytics for Success in Developing Economies: Integrating AI-Driven Technologies Into Service Marketing -- Chapter 23. Neural Networks and Customer Connectivity -- Chapter 24. Personalization and Customization Strategies With AI in Service Marketing -- Chapter 25. Personalization at Scale: The Role of AI in Customizing Consumer Experiences in Service Marketing -- Chapter 26. Redefining Horizons: Examining the Effects of the Internet on India's Tourism and Hospitality Sector -- Chapter 27. Role of AI in Service Marketing of Eco-Friendly Hotels -- Chapter 28. Tailored to Perfection: How AI-Driven Service Customization Is Revolutionizing Emerging Markets -- Chapter 29. The Role of AI Chatbots in Transforming Guest Engagement and Marketing in Hospitality -- Chapter 30. The Transition to the Conversational Era: An Essential Evolution for Service Companies -- Chapter 31. Tracing the Ethical and Social Dimensions of AI in Marketing -- Chapter 32. Transforming the Banking Industry With AI-Driven Personalized Solutions -- Compilation of References -- About the Contributors -- Index. | |
| 506 | |a Restricted to subscribers or individual electronic text purchasers. | ||
| 520 | 3 | |a "In an era marked by rapid technological advancements and the increasing integration of artificial intelligence (AI) into various sectors, the intersection of AI technologies with service marketing stands as a pivotal frontier. It is essential to explore the intricate nexus between AI technologies and service marketing strategies.Integrating AI-Driven Technologies Into Service Marketing elucidates the transformative impact of AI on key facets of service marketing, ranging from customer engagement and relationship management to market segmentation and product customization. It underscores the imperative for stakeholders in emerging economies to harness the power of AI technologies in crafting innovative and adaptive service marketing strategies. The book navigates the complexities of AI adoption while offering pragmatic recommendations for fostering responsible and inclusive AI-driven service marketing ecosystems. Covering topics such as customer engagement, influencer marketing, and sentiment analysis, this book is an excellent resource for scholars, researchers, educators, business professionals, managers, academicians, postgraduate students, and more."-- |c Provided by publisher. | |
| 530 | |a Also available in print. | ||
| 538 | |a Mode of access: World Wide Web. | ||
| 588 | |a Description based on title screen (IGI Global, viewed 08/30/2024). | ||
| 650 | 0 | |a Artificial intelligence |x Data processing. | |
| 650 | 0 | |a Business intelligence |x Data processing. | |
| 650 | 0 | |a Decision making |x Statistical methods. | |
| 650 | 0 | |a Marketing research |x Data processing. | |
| 650 | 0 | |a Marketing research |x Econometric models. | |
| 650 | 0 | |a Marketing |x Data processing. | |
| 650 | 0 | |a Marketing |x Decision making. | |
| 650 | 0 | |a Service industries |x Data processing. | |
| 653 | |a Artificial Intelligence (AI) | ||
| 653 | |a Customer Engagement. | ||
| 653 | |a Destination Management. | ||
| 653 | |a Edge Artificial Intelligence (AI) | ||
| 653 | |a Emerging Economies. | ||
| 653 | |a Industry 4.0. | ||
| 653 | |a Industry 5.0. | ||
| 653 | |a Influencer Marketing Campaigns. | ||
| 653 | |a Market Segmentation. | ||
| 653 | |a Religious Tourism. | ||
| 653 | |a Resource Optimization. | ||
| 653 | |a Sentiment Analysis. | ||
| 653 | |a Service Delivery Systems. | ||
| 653 | |a Social Media. | ||
| 653 | |a Supervised Learning Models. | ||
| 653 | |a Virtual Reality (VR) | ||
| 655 | 4 | |a Electronic books. | |
| 700 | 1 | |a Nadda, Vipin |d 1970- |e editor. | |
| 700 | 1 | |a Singh, Amrik |e editor. | |
| 700 | 1 | |a Singh, Vipin |d 1963- |e editor. | |
| 700 | 1 | |a Tyagi, Pankaj Kumar |d 1979- |e editor. | |
| 710 | 2 | |a IGI Global, |e publisher. | |
| 776 | 0 | 8 | |i Print version: |z 9798369371220 |
| 830 | 0 | |a Advances in marketing, customer relationship management, and E-services (AMCRMES) book series. | |
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| 912 | |a ZDB-98-IGB | ||
| 049 | |a DE-862 | ||
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| contents | Preface -- Chapter 1. Examining AI in the Hospitality and Hotel Branding Landscape -- Chapter 2. AI-Powered Branding: Enhancing Consumer Experience in Emerging Markets -- Chapter 3. AI Bias and Fairness: Ethical Considerations in Service Marketing Strategies -- Chapter 4. AI-Enabled Segmentation Targeting and Positioning (STP) in the Service Industry -- Chapter 5. AI Integration in Service Marketing and its Effect on Hotel Staff Productivity -- Chapter 6. AI-Powered Customer Engagement: Changing Marketing Strategies in the Hotel Industry -- Chapter 7. AI-Infused Strategies for Customer Retention -- Chapter 8. An Exploration of Consumer Engagement Strategies Through the Lens of Artificial Intelligence in Marketing Personalization -- Chapter 9. Artificial Intelligence in Banking: Chatbots and Robo Advisors -- Chapter 10. Empowering Hospitality Brands AI Strategies for Enhanced Customer Experiences in Emerging Markets -- Chapter 11. A Bibliometric Analysis of Artificial Intelligence in Service Marketing -- Chapter 12. Exploring the Impact of AI-Driven Chatbots on Customer Service in the Hospitality Industry -- Chapter 13. Exploring the Role of AI-Powered Virtual Assistants in Optimizing Self-Service Experiences for Customers Within the Service Sector -- Chapter 14. Harnessing AI: Ethically Transforming Service Marketing With Responsible Practices -- Chapter 15. Harnessing AI for Next-Generation Service Marketing -- Chapter 16. Improving Efficiency Through AI-Powered Customer Engagement by Providing Personalized Solutions in the Banking Industry -- Chapter 17. Innovative Approaches to Market Segmentation Using AI in Emerging Economies -- Chapter 18. Integrating AI-Driven Technologies Into Service Marketing -- Chapter 19. Integrating the AI-Driven Technologies Into Pharmaceutical Service Marketing -- Chapter 20. Investigating the Synergistic Impact of AI and Marketing Within Virtual Tourism Platforms for Millennials: A Review -- Chapter 21. Leveraging AI for Branding Strategy in Service Marketing of Hotels -- Chapter 22. Leveraging Predictive Analytics for Success in Developing Economies: Integrating AI-Driven Technologies Into Service Marketing -- Chapter 23. Neural Networks and Customer Connectivity -- Chapter 24. Personalization and Customization Strategies With AI in Service Marketing -- Chapter 25. Personalization at Scale: The Role of AI in Customizing Consumer Experiences in Service Marketing -- Chapter 26. Redefining Horizons: Examining the Effects of the Internet on India's Tourism and Hospitality Sector -- Chapter 27. Role of AI in Service Marketing of Eco-Friendly Hotels -- Chapter 28. Tailored to Perfection: How AI-Driven Service Customization Is Revolutionizing Emerging Markets -- Chapter 29. The Role of AI Chatbots in Transforming Guest Engagement and Marketing in Hospitality -- Chapter 30. The Transition to the Conversational Era: An Essential Evolution for Service Companies -- Chapter 31. Tracing the Ethical and Social Dimensions of AI in Marketing -- Chapter 32. Transforming the Banking Industry With AI-Driven Personalized Solutions -- Compilation of References -- About the Contributors -- Index. |
| ctrlnum | (CaBNVSL)slc00006658 (OCoLC)1453973881 |
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| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | ZDB-98-IGB-00346982 |
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| indexdate | 2025-03-18T14:30:38Z |
| institution | BVB |
| isbn | 9798369371244 |
| language | English |
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| series | Advances in marketing, customer relationship management, and E-services (AMCRMES) book series. |
| series2 | Advances in marketing, customer relationship management, and E-services (AMCRMES) book series |
| spelling | Integrating AI-driven technologies into service marketing Vipin Nadda, Pankaj Kumar Tyagi, Amrik Singh, Vipin Singh, editors. Integrating artifical intelligence-driven technologies into service marketing Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) IGI Global 2024. 38 PDFs (871 Seiten) text rdacontent electronic isbdmedia online resource rdacarrier Advances in marketing, customer relationship management, and E-services (AMCRMES) book series Includes bibliographical references and index. Preface -- Chapter 1. Examining AI in the Hospitality and Hotel Branding Landscape -- Chapter 2. AI-Powered Branding: Enhancing Consumer Experience in Emerging Markets -- Chapter 3. AI Bias and Fairness: Ethical Considerations in Service Marketing Strategies -- Chapter 4. AI-Enabled Segmentation Targeting and Positioning (STP) in the Service Industry -- Chapter 5. AI Integration in Service Marketing and its Effect on Hotel Staff Productivity -- Chapter 6. AI-Powered Customer Engagement: Changing Marketing Strategies in the Hotel Industry -- Chapter 7. AI-Infused Strategies for Customer Retention -- Chapter 8. An Exploration of Consumer Engagement Strategies Through the Lens of Artificial Intelligence in Marketing Personalization -- Chapter 9. Artificial Intelligence in Banking: Chatbots and Robo Advisors -- Chapter 10. Empowering Hospitality Brands AI Strategies for Enhanced Customer Experiences in Emerging Markets -- Chapter 11. A Bibliometric Analysis of Artificial Intelligence in Service Marketing -- Chapter 12. Exploring the Impact of AI-Driven Chatbots on Customer Service in the Hospitality Industry -- Chapter 13. Exploring the Role of AI-Powered Virtual Assistants in Optimizing Self-Service Experiences for Customers Within the Service Sector -- Chapter 14. Harnessing AI: Ethically Transforming Service Marketing With Responsible Practices -- Chapter 15. Harnessing AI for Next-Generation Service Marketing -- Chapter 16. Improving Efficiency Through AI-Powered Customer Engagement by Providing Personalized Solutions in the Banking Industry -- Chapter 17. Innovative Approaches to Market Segmentation Using AI in Emerging Economies -- Chapter 18. Integrating AI-Driven Technologies Into Service Marketing -- Chapter 19. Integrating the AI-Driven Technologies Into Pharmaceutical Service Marketing -- Chapter 20. Investigating the Synergistic Impact of AI and Marketing Within Virtual Tourism Platforms for Millennials: A Review -- Chapter 21. Leveraging AI for Branding Strategy in Service Marketing of Hotels -- Chapter 22. Leveraging Predictive Analytics for Success in Developing Economies: Integrating AI-Driven Technologies Into Service Marketing -- Chapter 23. Neural Networks and Customer Connectivity -- Chapter 24. Personalization and Customization Strategies With AI in Service Marketing -- Chapter 25. Personalization at Scale: The Role of AI in Customizing Consumer Experiences in Service Marketing -- Chapter 26. Redefining Horizons: Examining the Effects of the Internet on India's Tourism and Hospitality Sector -- Chapter 27. Role of AI in Service Marketing of Eco-Friendly Hotels -- Chapter 28. Tailored to Perfection: How AI-Driven Service Customization Is Revolutionizing Emerging Markets -- Chapter 29. The Role of AI Chatbots in Transforming Guest Engagement and Marketing in Hospitality -- Chapter 30. The Transition to the Conversational Era: An Essential Evolution for Service Companies -- Chapter 31. Tracing the Ethical and Social Dimensions of AI in Marketing -- Chapter 32. Transforming the Banking Industry With AI-Driven Personalized Solutions -- Compilation of References -- About the Contributors -- Index. Restricted to subscribers or individual electronic text purchasers. "In an era marked by rapid technological advancements and the increasing integration of artificial intelligence (AI) into various sectors, the intersection of AI technologies with service marketing stands as a pivotal frontier. It is essential to explore the intricate nexus between AI technologies and service marketing strategies.Integrating AI-Driven Technologies Into Service Marketing elucidates the transformative impact of AI on key facets of service marketing, ranging from customer engagement and relationship management to market segmentation and product customization. It underscores the imperative for stakeholders in emerging economies to harness the power of AI technologies in crafting innovative and adaptive service marketing strategies. The book navigates the complexities of AI adoption while offering pragmatic recommendations for fostering responsible and inclusive AI-driven service marketing ecosystems. Covering topics such as customer engagement, influencer marketing, and sentiment analysis, this book is an excellent resource for scholars, researchers, educators, business professionals, managers, academicians, postgraduate students, and more."-- Provided by publisher. Also available in print. Mode of access: World Wide Web. Description based on title screen (IGI Global, viewed 08/30/2024). Artificial intelligence Data processing. Business intelligence Data processing. Decision making Statistical methods. Marketing research Data processing. Marketing research Econometric models. Marketing Data processing. Marketing Decision making. Service industries Data processing. Artificial Intelligence (AI) Customer Engagement. Destination Management. Edge Artificial Intelligence (AI) Emerging Economies. Industry 4.0. Industry 5.0. Influencer Marketing Campaigns. Market Segmentation. Religious Tourism. Resource Optimization. Sentiment Analysis. Service Delivery Systems. Social Media. Supervised Learning Models. Virtual Reality (VR) Electronic books. Nadda, Vipin 1970- editor. Singh, Amrik editor. Singh, Vipin 1963- editor. Tyagi, Pankaj Kumar 1979- editor. IGI Global, publisher. Print version: 9798369371220 Advances in marketing, customer relationship management, and E-services (AMCRMES) book series. |
| spellingShingle | Integrating AI-driven technologies into service marketing Advances in marketing, customer relationship management, and E-services (AMCRMES) book series. Preface -- Chapter 1. Examining AI in the Hospitality and Hotel Branding Landscape -- Chapter 2. AI-Powered Branding: Enhancing Consumer Experience in Emerging Markets -- Chapter 3. AI Bias and Fairness: Ethical Considerations in Service Marketing Strategies -- Chapter 4. AI-Enabled Segmentation Targeting and Positioning (STP) in the Service Industry -- Chapter 5. AI Integration in Service Marketing and its Effect on Hotel Staff Productivity -- Chapter 6. AI-Powered Customer Engagement: Changing Marketing Strategies in the Hotel Industry -- Chapter 7. AI-Infused Strategies for Customer Retention -- Chapter 8. An Exploration of Consumer Engagement Strategies Through the Lens of Artificial Intelligence in Marketing Personalization -- Chapter 9. Artificial Intelligence in Banking: Chatbots and Robo Advisors -- Chapter 10. Empowering Hospitality Brands AI Strategies for Enhanced Customer Experiences in Emerging Markets -- Chapter 11. A Bibliometric Analysis of Artificial Intelligence in Service Marketing -- Chapter 12. Exploring the Impact of AI-Driven Chatbots on Customer Service in the Hospitality Industry -- Chapter 13. Exploring the Role of AI-Powered Virtual Assistants in Optimizing Self-Service Experiences for Customers Within the Service Sector -- Chapter 14. Harnessing AI: Ethically Transforming Service Marketing With Responsible Practices -- Chapter 15. Harnessing AI for Next-Generation Service Marketing -- Chapter 16. Improving Efficiency Through AI-Powered Customer Engagement by Providing Personalized Solutions in the Banking Industry -- Chapter 17. Innovative Approaches to Market Segmentation Using AI in Emerging Economies -- Chapter 18. Integrating AI-Driven Technologies Into Service Marketing -- Chapter 19. Integrating the AI-Driven Technologies Into Pharmaceutical Service Marketing -- Chapter 20. Investigating the Synergistic Impact of AI and Marketing Within Virtual Tourism Platforms for Millennials: A Review -- Chapter 21. Leveraging AI for Branding Strategy in Service Marketing of Hotels -- Chapter 22. Leveraging Predictive Analytics for Success in Developing Economies: Integrating AI-Driven Technologies Into Service Marketing -- Chapter 23. Neural Networks and Customer Connectivity -- Chapter 24. Personalization and Customization Strategies With AI in Service Marketing -- Chapter 25. Personalization at Scale: The Role of AI in Customizing Consumer Experiences in Service Marketing -- Chapter 26. Redefining Horizons: Examining the Effects of the Internet on India's Tourism and Hospitality Sector -- Chapter 27. Role of AI in Service Marketing of Eco-Friendly Hotels -- Chapter 28. Tailored to Perfection: How AI-Driven Service Customization Is Revolutionizing Emerging Markets -- Chapter 29. The Role of AI Chatbots in Transforming Guest Engagement and Marketing in Hospitality -- Chapter 30. The Transition to the Conversational Era: An Essential Evolution for Service Companies -- Chapter 31. Tracing the Ethical and Social Dimensions of AI in Marketing -- Chapter 32. Transforming the Banking Industry With AI-Driven Personalized Solutions -- Compilation of References -- About the Contributors -- Index. Artificial intelligence Data processing. Business intelligence Data processing. Decision making Statistical methods. Marketing research Data processing. Marketing research Econometric models. Marketing Data processing. Marketing Decision making. Service industries Data processing. |
| title | Integrating AI-driven technologies into service marketing |
| title_alt | Integrating artifical intelligence-driven technologies into service marketing |
| title_auth | Integrating AI-driven technologies into service marketing |
| title_exact_search | Integrating AI-driven technologies into service marketing |
| title_full | Integrating AI-driven technologies into service marketing Vipin Nadda, Pankaj Kumar Tyagi, Amrik Singh, Vipin Singh, editors. |
| title_fullStr | Integrating AI-driven technologies into service marketing Vipin Nadda, Pankaj Kumar Tyagi, Amrik Singh, Vipin Singh, editors. |
| title_full_unstemmed | Integrating AI-driven technologies into service marketing Vipin Nadda, Pankaj Kumar Tyagi, Amrik Singh, Vipin Singh, editors. |
| title_short | Integrating AI-driven technologies into service marketing |
| title_sort | integrating ai driven technologies into service marketing |
| topic | Artificial intelligence Data processing. Business intelligence Data processing. Decision making Statistical methods. Marketing research Data processing. Marketing research Econometric models. Marketing Data processing. Marketing Decision making. Service industries Data processing. |
| topic_facet | Artificial intelligence Data processing. Business intelligence Data processing. Decision making Statistical methods. Marketing research Data processing. Marketing research Econometric models. Marketing Data processing. Marketing Decision making. Service industries Data processing. Electronic books. |
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