Data-driven governance through AI, digital marketing, and the privacy interplay:
Data-driven governance through AI, digital marketing, and the privacy interplay provides a comprehensive overview of how data-driven strategies can coexist with fundamental privacy principles to foster an environment of trust and effective governance. It bridges the gap between technological potenti...
Saved in:
| Other Authors: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA)
IGI Global
2025.
|
| Series: | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.
|
| Subjects: | |
| Online Access: | DE-862 DE-863 |
| Summary: | Data-driven governance through AI, digital marketing, and the privacy interplay provides a comprehensive overview of how data-driven strategies can coexist with fundamental privacy principles to foster an environment of trust and effective governance. It bridges the gap between technological potential and ethical governance. Covering topics such as behavioral governance, digital transformation, and surveillance economy, this book is an excellent resource for policymakers, government officials, technology professionals, industry leaders, legal experts, academicians, and more. |
| Physical Description: | 17 PDFs (416 Seiten) Also available in print. |
| Format: | Mode of access: World Wide Web. |
| Bibliography: | Includes bibliographic references and index. |
| ISBN: | 9798369369470 |
| Access: | Restricted to subscribers or individual electronic text purchasers. |
Staff View
MARC
| LEADER | 00000nam a2200000 i 4500 | ||
|---|---|---|---|
| 001 | ZDB-98-IGB-00346239 | ||
| 003 | IGIG | ||
| 005 | 20250122190106.0 | ||
| 006 | m eo d | ||
| 007 | cr bn||||m|||a | ||
| 008 | 250120s2025 pau fob 001 0 eng d | ||
| 020 | |a 9798369369470 |q PDF | ||
| 020 | |z 9798369369456 |q print | ||
| 024 | 7 | |a 10.4018/979-8-3693-6945-6 |2 doi | |
| 035 | |a (CaBNVSL)slc00007359 | ||
| 035 | |a (OCoLC)1484541674 | ||
| 040 | |a CaBNVSL |b eng |e rda |c CaBNVSL |d CaBNVSL | ||
| 050 | 4 | |a Q335 |b .D38 2025e | |
| 082 | 7 | |a 006.3 |2 23 | |
| 245 | 0 | 0 | |a Data-driven governance through AI, digital marketing, and the privacy interplay |c José Ramón Saura, editor. |
| 246 | 3 | |a Data-driven governance through artificial intelligence, digital marketing, and the privacy interplay | |
| 264 | 1 | |a Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) |b IGI Global |c 2025. | |
| 300 | |a 17 PDFs (416 Seiten) | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a electronic |2 isbdmedia | ||
| 338 | |a online resource |2 rdacarrier | ||
| 490 | 1 | |a Advances in marketing, customer relationship management, and e-services (AMCRMES) book series | |
| 504 | |a Includes bibliographic references and index. | ||
| 505 | 0 | |a Preface -- Chapter 1. Digital Governance Across Continents: Cases From Diverse National Strategies -- Chapter 2. Data Quality in the Surveillance Economy: Challenges of Digital Governance in the Paradox of Data Decontextualization -- Chapter 3. Re-Assessing Jurisprudential Foundation of Intellectual Property Laws in the Age of Artificial Intelligence -- Chapter 4. Liberal Democracy, Behavioural Governance, and Communication: Risks and Opportunities -- Chapter 5. Leveraging Big Data in SMEs: Pathways to Effective Application -- Chapter 6. Unethical Design in TikTok and Its Connection to Surveillance Capitalism and Collective Intelligence -- Chapter 7. Role of Data Analytics to Sustainability in Apparel Supply Chain Management -- Chapter 8. Exploring a Smart City and the Epicenter of Megatrends in Innovation With Artificial Intelligence: The Case of Dubai -- Chapter 9. Artificial Intelligence in Data Visualization: Enhancing Research Through Generative Graphs -- Chapter 10. A Proficient Fake Fingerprint Identification System Based on CNN to Ensure Human Security -- Chapter 11. Digital Transformation in Spanish Universities: Key Indicator Design and Data Visualization With Power BI -- Compilation of References -- About the Contributors -- Index. | |
| 506 | |a Restricted to subscribers or individual electronic text purchasers. | ||
| 520 | 3 | |a Data-driven governance through AI, digital marketing, and the privacy interplay provides a comprehensive overview of how data-driven strategies can coexist with fundamental privacy principles to foster an environment of trust and effective governance. It bridges the gap between technological potential and ethical governance. Covering topics such as behavioral governance, digital transformation, and surveillance economy, this book is an excellent resource for policymakers, government officials, technology professionals, industry leaders, legal experts, academicians, and more. | |
| 530 | |a Also available in print. | ||
| 538 | |a Mode of access: World Wide Web. | ||
| 588 | |a Description based on title screen (IGI Global, viewed 01/20/2025). | ||
| 650 | 0 | |a Artificial intelligence. | |
| 650 | 0 | |a Internet marketing. | |
| 650 | 0 | |a Marketing |x Data processing. | |
| 653 | |a Artificial Intelligence (AI) | ||
| 653 | |a Behavioral Governance. | ||
| 653 | |a Big Data. | ||
| 653 | |a Collective Intelligence. | ||
| 653 | |a Data Decontextualization. | ||
| 653 | |a Data Quality. | ||
| 653 | |a Data Visualization. | ||
| 653 | |a Data-Driven Governance. | ||
| 653 | |a Digital Governance. | ||
| 653 | |a Digital Marketing. | ||
| 653 | |a Digital Transformation. | ||
| 653 | |a Intellectual Property Law. | ||
| 653 | |a Privacy. | ||
| 653 | |a Small and Medium-Sized Enterprises (SMEs) | ||
| 653 | |a Smart City. | ||
| 653 | |a Supply Chain Management (SCM) | ||
| 653 | |a Surveillance Capitalism. | ||
| 653 | |a Surveillance Economy. | ||
| 655 | 4 | |a Electronic books. | |
| 700 | 1 | |a Saura, José Ramón |e editor. | |
| 710 | 2 | |a IGI Global, |e publisher. | |
| 776 | 0 | 8 | |i Print version: |z 9798369369456 |
| 830 | 0 | |a Advances in marketing, customer relationship management, and e-services (AMCRMES) book series. | |
| 966 | 4 | 0 | |l DE-862 |p ZDB-98-IGB |q FWS_PDA_IGB |u https://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/979-8-3693-6945-6 |3 Volltext |
| 966 | 4 | 0 | |l DE-863 |p ZDB-98-IGB |q FWS_PDA_IGB |u https://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/979-8-3693-6945-6 |3 Volltext |
| 912 | |a ZDB-98-IGB | ||
| 049 | |a DE-862 | ||
| 049 | |a DE-863 | ||
Record in the Search Index
| DE-BY-FWS_katkey | ZDB-98-IGB-00346239 |
|---|---|
| _version_ | 1826942603974672384 |
| adam_text | |
| any_adam_object | |
| author2 | Saura, José Ramón |
| author2_role | edt |
| author2_variant | j r s jr jrs |
| author_facet | Saura, José Ramón |
| building | Verbundindex |
| bvnumber | localFWS |
| callnumber-first | Q - Science |
| callnumber-label | Q335 |
| callnumber-raw | Q335 .D38 2025e |
| callnumber-search | Q335 .D38 2025e |
| callnumber-sort | Q 3335 D38 42025E |
| callnumber-subject | Q - General Science |
| collection | ZDB-98-IGB |
| contents | Preface -- Chapter 1. Digital Governance Across Continents: Cases From Diverse National Strategies -- Chapter 2. Data Quality in the Surveillance Economy: Challenges of Digital Governance in the Paradox of Data Decontextualization -- Chapter 3. Re-Assessing Jurisprudential Foundation of Intellectual Property Laws in the Age of Artificial Intelligence -- Chapter 4. Liberal Democracy, Behavioural Governance, and Communication: Risks and Opportunities -- Chapter 5. Leveraging Big Data in SMEs: Pathways to Effective Application -- Chapter 6. Unethical Design in TikTok and Its Connection to Surveillance Capitalism and Collective Intelligence -- Chapter 7. Role of Data Analytics to Sustainability in Apparel Supply Chain Management -- Chapter 8. Exploring a Smart City and the Epicenter of Megatrends in Innovation With Artificial Intelligence: The Case of Dubai -- Chapter 9. Artificial Intelligence in Data Visualization: Enhancing Research Through Generative Graphs -- Chapter 10. A Proficient Fake Fingerprint Identification System Based on CNN to Ensure Human Security -- Chapter 11. Digital Transformation in Spanish Universities: Key Indicator Design and Data Visualization With Power BI -- Compilation of References -- About the Contributors -- Index. |
| ctrlnum | (CaBNVSL)slc00007359 (OCoLC)1484541674 |
| dewey-full | 006.3 |
| dewey-hundreds | 000 - Computer science, information, general works |
| dewey-ones | 006 - Special computer methods |
| dewey-raw | 006.3 |
| dewey-search | 006.3 |
| dewey-sort | 16.3 |
| dewey-tens | 000 - Computer science, information, general works |
| discipline | Informatik |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>04515nam a2200697 i 4500</leader><controlfield tag="001">ZDB-98-IGB-00346239</controlfield><controlfield tag="003">IGIG</controlfield><controlfield tag="005">20250122190106.0</controlfield><controlfield tag="006">m eo d </controlfield><controlfield tag="007">cr bn||||m|||a</controlfield><controlfield tag="008">250120s2025 pau fob 001 0 eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9798369369470</subfield><subfield code="q">PDF</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="z">9798369369456</subfield><subfield code="q">print</subfield></datafield><datafield tag="024" ind1="7" ind2=" "><subfield code="a">10.4018/979-8-3693-6945-6</subfield><subfield code="2">doi</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(CaBNVSL)slc00007359</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)1484541674</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">CaBNVSL</subfield><subfield code="b">eng</subfield><subfield code="e">rda</subfield><subfield code="c">CaBNVSL</subfield><subfield code="d">CaBNVSL</subfield></datafield><datafield tag="050" ind1=" " ind2="4"><subfield code="a">Q335</subfield><subfield code="b">.D38 2025e</subfield></datafield><datafield tag="082" ind1="7" ind2=" "><subfield code="a">006.3</subfield><subfield code="2">23</subfield></datafield><datafield tag="245" ind1="0" ind2="0"><subfield code="a">Data-driven governance through AI, digital marketing, and the privacy interplay </subfield><subfield code="c">José Ramón Saura, editor.</subfield></datafield><datafield tag="246" ind1="3" ind2=" "><subfield code="a">Data-driven governance through artificial intelligence, digital marketing, and the privacy interplay</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) </subfield><subfield code="b">IGI Global</subfield><subfield code="c">2025.</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">17 PDFs (416 Seiten)</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="a">text</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="a">electronic</subfield><subfield code="2">isbdmedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="a">online resource</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="1" ind2=" "><subfield code="a">Advances in marketing, customer relationship management, and e-services (AMCRMES) book series</subfield></datafield><datafield tag="504" ind1=" " ind2=" "><subfield code="a">Includes bibliographic references and index.</subfield></datafield><datafield tag="505" ind1="0" ind2=" "><subfield code="a">Preface -- Chapter 1. Digital Governance Across Continents: Cases From Diverse National Strategies -- Chapter 2. Data Quality in the Surveillance Economy: Challenges of Digital Governance in the Paradox of Data Decontextualization -- Chapter 3. Re-Assessing Jurisprudential Foundation of Intellectual Property Laws in the Age of Artificial Intelligence -- Chapter 4. Liberal Democracy, Behavioural Governance, and Communication: Risks and Opportunities -- Chapter 5. Leveraging Big Data in SMEs: Pathways to Effective Application -- Chapter 6. Unethical Design in TikTok and Its Connection to Surveillance Capitalism and Collective Intelligence -- Chapter 7. Role of Data Analytics to Sustainability in Apparel Supply Chain Management -- Chapter 8. Exploring a Smart City and the Epicenter of Megatrends in Innovation With Artificial Intelligence: The Case of Dubai -- Chapter 9. Artificial Intelligence in Data Visualization: Enhancing Research Through Generative Graphs -- Chapter 10. A Proficient Fake Fingerprint Identification System Based on CNN to Ensure Human Security -- Chapter 11. Digital Transformation in Spanish Universities: Key Indicator Design and Data Visualization With Power BI -- Compilation of References -- About the Contributors -- Index.</subfield></datafield><datafield tag="506" ind1=" " ind2=" "><subfield code="a">Restricted to subscribers or individual electronic text purchasers.</subfield></datafield><datafield tag="520" ind1="3" ind2=" "><subfield code="a">Data-driven governance through AI, digital marketing, and the privacy interplay provides a comprehensive overview of how data-driven strategies can coexist with fundamental privacy principles to foster an environment of trust and effective governance. It bridges the gap between technological potential and ethical governance. Covering topics such as behavioral governance, digital transformation, and surveillance economy, this book is an excellent resource for policymakers, government officials, technology professionals, industry leaders, legal experts, academicians, and more.</subfield></datafield><datafield tag="530" ind1=" " ind2=" "><subfield code="a">Also available in print.</subfield></datafield><datafield tag="538" ind1=" " ind2=" "><subfield code="a">Mode of access: World Wide Web.</subfield></datafield><datafield tag="588" ind1=" " ind2=" "><subfield code="a">Description based on title screen (IGI Global, viewed 01/20/2025).</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Artificial intelligence.</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Internet marketing.</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Marketing</subfield><subfield code="x">Data processing.</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Artificial Intelligence (AI)</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Behavioral Governance.</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Big Data.</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Collective Intelligence.</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Data Decontextualization.</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Data Quality.</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Data Visualization.</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Data-Driven Governance.</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Digital Governance.</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Digital Marketing.</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Digital Transformation.</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Intellectual Property Law.</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Privacy.</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Small and Medium-Sized Enterprises (SMEs)</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Smart City.</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Supply Chain Management (SCM)</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Surveillance Capitalism.</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Surveillance Economy.</subfield></datafield><datafield tag="655" ind1=" " ind2="4"><subfield code="a">Electronic books.</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Saura, José Ramón</subfield><subfield code="e">editor.</subfield></datafield><datafield tag="710" ind1="2" ind2=" "><subfield code="a">IGI Global,</subfield><subfield code="e">publisher.</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Print version:</subfield><subfield code="z">9798369369456</subfield></datafield><datafield tag="830" ind1=" " ind2="0"><subfield code="a">Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.</subfield></datafield><datafield tag="966" ind1="4" ind2="0"><subfield code="l">DE-862</subfield><subfield code="p">ZDB-98-IGB</subfield><subfield code="q">FWS_PDA_IGB</subfield><subfield code="u">https://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/979-8-3693-6945-6</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="4" ind2="0"><subfield code="l">DE-863</subfield><subfield code="p">ZDB-98-IGB</subfield><subfield code="q">FWS_PDA_IGB</subfield><subfield code="u">https://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/979-8-3693-6945-6</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-98-IGB</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-862</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-863</subfield></datafield></record></collection> |
| genre | Electronic books. |
| genre_facet | Electronic books. |
| id | ZDB-98-IGB-00346239 |
| illustrated | Not Illustrated |
| indexdate | 2025-03-18T14:30:38Z |
| institution | BVB |
| isbn | 9798369369470 |
| language | English |
| oclc_num | 1484541674 |
| open_access_boolean | |
| owner | DE-862 DE-BY-FWS DE-863 DE-BY-FWS |
| owner_facet | DE-862 DE-BY-FWS DE-863 DE-BY-FWS |
| physical | 17 PDFs (416 Seiten) Also available in print. |
| psigel | ZDB-98-IGB FWS_PDA_IGB ZDB-98-IGB |
| publishDate | 2025 |
| publishDateSearch | 2025 |
| publishDateSort | 2025 |
| publisher | IGI Global |
| record_format | marc |
| series | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series. |
| series2 | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series |
| spelling | Data-driven governance through AI, digital marketing, and the privacy interplay José Ramón Saura, editor. Data-driven governance through artificial intelligence, digital marketing, and the privacy interplay Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) IGI Global 2025. 17 PDFs (416 Seiten) text rdacontent electronic isbdmedia online resource rdacarrier Advances in marketing, customer relationship management, and e-services (AMCRMES) book series Includes bibliographic references and index. Preface -- Chapter 1. Digital Governance Across Continents: Cases From Diverse National Strategies -- Chapter 2. Data Quality in the Surveillance Economy: Challenges of Digital Governance in the Paradox of Data Decontextualization -- Chapter 3. Re-Assessing Jurisprudential Foundation of Intellectual Property Laws in the Age of Artificial Intelligence -- Chapter 4. Liberal Democracy, Behavioural Governance, and Communication: Risks and Opportunities -- Chapter 5. Leveraging Big Data in SMEs: Pathways to Effective Application -- Chapter 6. Unethical Design in TikTok and Its Connection to Surveillance Capitalism and Collective Intelligence -- Chapter 7. Role of Data Analytics to Sustainability in Apparel Supply Chain Management -- Chapter 8. Exploring a Smart City and the Epicenter of Megatrends in Innovation With Artificial Intelligence: The Case of Dubai -- Chapter 9. Artificial Intelligence in Data Visualization: Enhancing Research Through Generative Graphs -- Chapter 10. A Proficient Fake Fingerprint Identification System Based on CNN to Ensure Human Security -- Chapter 11. Digital Transformation in Spanish Universities: Key Indicator Design and Data Visualization With Power BI -- Compilation of References -- About the Contributors -- Index. Restricted to subscribers or individual electronic text purchasers. Data-driven governance through AI, digital marketing, and the privacy interplay provides a comprehensive overview of how data-driven strategies can coexist with fundamental privacy principles to foster an environment of trust and effective governance. It bridges the gap between technological potential and ethical governance. Covering topics such as behavioral governance, digital transformation, and surveillance economy, this book is an excellent resource for policymakers, government officials, technology professionals, industry leaders, legal experts, academicians, and more. Also available in print. Mode of access: World Wide Web. Description based on title screen (IGI Global, viewed 01/20/2025). Artificial intelligence. Internet marketing. Marketing Data processing. Artificial Intelligence (AI) Behavioral Governance. Big Data. Collective Intelligence. Data Decontextualization. Data Quality. Data Visualization. Data-Driven Governance. Digital Governance. Digital Marketing. Digital Transformation. Intellectual Property Law. Privacy. Small and Medium-Sized Enterprises (SMEs) Smart City. Supply Chain Management (SCM) Surveillance Capitalism. Surveillance Economy. Electronic books. Saura, José Ramón editor. IGI Global, publisher. Print version: 9798369369456 Advances in marketing, customer relationship management, and e-services (AMCRMES) book series. |
| spellingShingle | Data-driven governance through AI, digital marketing, and the privacy interplay Advances in marketing, customer relationship management, and e-services (AMCRMES) book series. Preface -- Chapter 1. Digital Governance Across Continents: Cases From Diverse National Strategies -- Chapter 2. Data Quality in the Surveillance Economy: Challenges of Digital Governance in the Paradox of Data Decontextualization -- Chapter 3. Re-Assessing Jurisprudential Foundation of Intellectual Property Laws in the Age of Artificial Intelligence -- Chapter 4. Liberal Democracy, Behavioural Governance, and Communication: Risks and Opportunities -- Chapter 5. Leveraging Big Data in SMEs: Pathways to Effective Application -- Chapter 6. Unethical Design in TikTok and Its Connection to Surveillance Capitalism and Collective Intelligence -- Chapter 7. Role of Data Analytics to Sustainability in Apparel Supply Chain Management -- Chapter 8. Exploring a Smart City and the Epicenter of Megatrends in Innovation With Artificial Intelligence: The Case of Dubai -- Chapter 9. Artificial Intelligence in Data Visualization: Enhancing Research Through Generative Graphs -- Chapter 10. A Proficient Fake Fingerprint Identification System Based on CNN to Ensure Human Security -- Chapter 11. Digital Transformation in Spanish Universities: Key Indicator Design and Data Visualization With Power BI -- Compilation of References -- About the Contributors -- Index. Artificial intelligence. Internet marketing. Marketing Data processing. |
| title | Data-driven governance through AI, digital marketing, and the privacy interplay |
| title_alt | Data-driven governance through artificial intelligence, digital marketing, and the privacy interplay |
| title_auth | Data-driven governance through AI, digital marketing, and the privacy interplay |
| title_exact_search | Data-driven governance through AI, digital marketing, and the privacy interplay |
| title_full | Data-driven governance through AI, digital marketing, and the privacy interplay José Ramón Saura, editor. |
| title_fullStr | Data-driven governance through AI, digital marketing, and the privacy interplay José Ramón Saura, editor. |
| title_full_unstemmed | Data-driven governance through AI, digital marketing, and the privacy interplay José Ramón Saura, editor. |
| title_short | Data-driven governance through AI, digital marketing, and the privacy interplay |
| title_sort | data driven governance through ai digital marketing and the privacy interplay |
| topic | Artificial intelligence. Internet marketing. Marketing Data processing. |
| topic_facet | Artificial intelligence. Internet marketing. Marketing Data processing. Electronic books. |
| work_keys_str_mv | AT saurajoseramon datadrivengovernancethroughaidigitalmarketingandtheprivacyinterplay AT igiglobal datadrivengovernancethroughaidigitalmarketingandtheprivacyinterplay AT saurajoseramon datadrivengovernancethroughartificialintelligencedigitalmarketingandtheprivacyinterplay AT igiglobal datadrivengovernancethroughartificialintelligencedigitalmarketingandtheprivacyinterplay |