Improving service quality and customer engagement with marketing intelligence:
"To succeed, businesses must keep up with the ever-changing technological landscape and constantly introduce new advancements. The rise of digitalization has wholly transformed how companies interact with their customers, presenting both opportunities and challenges. Marketing professionals are...
Saved in:
| Other Authors: | , , , |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA)
IGI Global
2024.
|
| Subjects: | |
| Online Access: | DE-862 DE-863 |
| Summary: | "To succeed, businesses must keep up with the ever-changing technological landscape and constantly introduce new advancements. The rise of digitalization has wholly transformed how companies interact with their customers, presenting both opportunities and challenges. Marketing professionals are inundated with data and need guidance on leveraging it effectively to craft successful marketing strategies. Additionally, the ethical and privacy concerns surrounding the collection and use of customer data make the marketing landscape even more complex.Improving Service Quality and Customer Engagement With Marketing Intelligence is a groundbreaking book that offers a comprehensive solution to these challenges. This book is a must-read for marketing professionals, business owners, and students, providing a practical guide to navigating the digital age. It explores the impact of digitalization on marketing practices. It offers insights into customer behavior, equipping readers with the knowledge and skills needed to thrive in today's competitive market. The book's interdisciplinary approach integrates insights from marketing, technology, data science, and ethics, giving readers a holistic understanding of marketing intelligence."-- |
| Physical Description: | 20 PDFs (399 Seiten) Also available in print. |
| Format: | Mode of access: World Wide Web. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9798369368152 |
| Access: | Restricted to subscribers or individual electronic text purchasers. |
Staff View
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| 245 | 0 | 0 | |a Improving service quality and customer engagement with marketing intelligence |c Mudita Sinha, Arabinda Bhandari, Samant Shant Priya, Sajal Kabiraj, editors. |
| 264 | 1 | |a Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) |b IGI Global |c 2024. | |
| 300 | |a 20 PDFs (399 Seiten) | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a electronic |2 isbdmedia | ||
| 338 | |a online resource |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Chapter 1. Decoding customer DNA: leveraging marketing intelligence for future engagement -- Chapter 2. Enhancing customer experiences with service robots: the role of consumer behavior, customer orientation, and emotional intelligence -- Chapter 3. Disentangling the link between service quality and customer brand engagement: the case of Abu Khader Automotive -- Chapter 4. Unleashing the power of customer personalization in the digital age with artificial intelligence -- Chapter 5. Negative customer engagement and brand hate in users of extreme snow-sports brands -- Chapter 6. From interaction to immersion: exploring AR and VR's transformative role in consumer engagement -- Chapter 7. High performance work system: a competitive advantage chronicle for management -- Chapter 8. Exploring the synergy of artificial intelligence and big data analytics in enhancing customer engagement strategies: future trends, ethical implications, and business outcomes -- Chapter 9. Decoding the landscape of customer engagement: marketing intelligence backed with AI and neuro-linguistics hack -- Chapter 10. Business models updated for a digitalized and sustainable world -- Chapter 11. A study exploring the effect of subliminally priming known human faces vs. unknown human faces on product selections by consumers: unseen motivators -- Chapter 12. Enhancing academic credential verification through blockchain technology adoption in university academic management systems -- Chapter 13. Application of neuro-linguistic programming techniques in organizational leadership. | |
| 506 | |a Restricted to subscribers or individual electronic text purchasers. | ||
| 520 | 3 | |a "To succeed, businesses must keep up with the ever-changing technological landscape and constantly introduce new advancements. The rise of digitalization has wholly transformed how companies interact with their customers, presenting both opportunities and challenges. Marketing professionals are inundated with data and need guidance on leveraging it effectively to craft successful marketing strategies. Additionally, the ethical and privacy concerns surrounding the collection and use of customer data make the marketing landscape even more complex.Improving Service Quality and Customer Engagement With Marketing Intelligence is a groundbreaking book that offers a comprehensive solution to these challenges. This book is a must-read for marketing professionals, business owners, and students, providing a practical guide to navigating the digital age. It explores the impact of digitalization on marketing practices. It offers insights into customer behavior, equipping readers with the knowledge and skills needed to thrive in today's competitive market. The book's interdisciplinary approach integrates insights from marketing, technology, data science, and ethics, giving readers a holistic understanding of marketing intelligence."-- |c Provided by publisher. | |
| 530 | |a Also available in print. | ||
| 538 | |a Mode of access: World Wide Web. | ||
| 588 | |a Description based on title screen (IGI Global, viewed 07/22/2024). | ||
| 650 | 0 | |a Artificial intelligence. | |
| 650 | 0 | |a Big data. | |
| 650 | 0 | |a Blockchains (Databases) | |
| 650 | 0 | |a Consumer satisfaction. | |
| 650 | 0 | |a Customer services. | |
| 650 | 0 | |a Marketing |x Technological innovations. | |
| 653 | |a Artificial Intelligence Technologies. | ||
| 653 | |a Artificial Neural Networks. | ||
| 653 | |a B2B Marketing. | ||
| 653 | |a Big Data. | ||
| 653 | |a Blockchain. | ||
| 653 | |a Customer Decision-Making. | ||
| 653 | |a Customer Experiences. | ||
| 653 | |a Customer Relationship Manager (CRM). | ||
| 653 | |a Customer Satisfaction. | ||
| 653 | |a Customer Service. | ||
| 653 | |a Data Mining. | ||
| 653 | |a Digital Transformation. | ||
| 653 | |a Emotional Intelligence. | ||
| 653 | |a Industry 4.0. | ||
| 653 | |a Internet of Things (IoT). | ||
| 655 | 4 | |a Electronic books. | |
| 700 | 1 | |a Bhandari, Arabinda |e editor. | |
| 700 | 1 | |a Kabiraj, Sajal |e editor. | |
| 700 | 1 | |a Priya, Samant Shant |e editor. | |
| 700 | 1 | |a Sinha, Mudita |e editor. | |
| 710 | 2 | |a IGI Global, |e publisher. | |
| 776 | 0 | 8 | |i Print version: |z 9798369368138 |
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| 912 | |a ZDB-98-IGB | ||
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| author2 | Bhandari, Arabinda Kabiraj, Sajal Priya, Samant Shant Sinha, Mudita |
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| contents | Chapter 1. Decoding customer DNA: leveraging marketing intelligence for future engagement -- Chapter 2. Enhancing customer experiences with service robots: the role of consumer behavior, customer orientation, and emotional intelligence -- Chapter 3. Disentangling the link between service quality and customer brand engagement: the case of Abu Khader Automotive -- Chapter 4. Unleashing the power of customer personalization in the digital age with artificial intelligence -- Chapter 5. Negative customer engagement and brand hate in users of extreme snow-sports brands -- Chapter 6. From interaction to immersion: exploring AR and VR's transformative role in consumer engagement -- Chapter 7. High performance work system: a competitive advantage chronicle for management -- Chapter 8. Exploring the synergy of artificial intelligence and big data analytics in enhancing customer engagement strategies: future trends, ethical implications, and business outcomes -- Chapter 9. Decoding the landscape of customer engagement: marketing intelligence backed with AI and neuro-linguistics hack -- Chapter 10. Business models updated for a digitalized and sustainable world -- Chapter 11. A study exploring the effect of subliminally priming known human faces vs. unknown human faces on product selections by consumers: unseen motivators -- Chapter 12. Enhancing academic credential verification through blockchain technology adoption in university academic management systems -- Chapter 13. Application of neuro-linguistic programming techniques in organizational leadership. |
| ctrlnum | (CaBNVSL)slc00006224 (OCoLC)1450143387 |
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| dewey-search | 658.812 |
| dewey-sort | 3658.812 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | ZDB-98-IGB-00345923 |
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| indexdate | 2025-03-18T14:30:38Z |
| institution | BVB |
| isbn | 9798369368152 |
| language | English |
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| physical | 20 PDFs (399 Seiten) Also available in print. |
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| spelling | Improving service quality and customer engagement with marketing intelligence Mudita Sinha, Arabinda Bhandari, Samant Shant Priya, Sajal Kabiraj, editors. Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) IGI Global 2024. 20 PDFs (399 Seiten) text rdacontent electronic isbdmedia online resource rdacarrier Includes bibliographical references and index. Chapter 1. Decoding customer DNA: leveraging marketing intelligence for future engagement -- Chapter 2. Enhancing customer experiences with service robots: the role of consumer behavior, customer orientation, and emotional intelligence -- Chapter 3. Disentangling the link between service quality and customer brand engagement: the case of Abu Khader Automotive -- Chapter 4. Unleashing the power of customer personalization in the digital age with artificial intelligence -- Chapter 5. Negative customer engagement and brand hate in users of extreme snow-sports brands -- Chapter 6. From interaction to immersion: exploring AR and VR's transformative role in consumer engagement -- Chapter 7. High performance work system: a competitive advantage chronicle for management -- Chapter 8. Exploring the synergy of artificial intelligence and big data analytics in enhancing customer engagement strategies: future trends, ethical implications, and business outcomes -- Chapter 9. Decoding the landscape of customer engagement: marketing intelligence backed with AI and neuro-linguistics hack -- Chapter 10. Business models updated for a digitalized and sustainable world -- Chapter 11. A study exploring the effect of subliminally priming known human faces vs. unknown human faces on product selections by consumers: unseen motivators -- Chapter 12. Enhancing academic credential verification through blockchain technology adoption in university academic management systems -- Chapter 13. Application of neuro-linguistic programming techniques in organizational leadership. Restricted to subscribers or individual electronic text purchasers. "To succeed, businesses must keep up with the ever-changing technological landscape and constantly introduce new advancements. The rise of digitalization has wholly transformed how companies interact with their customers, presenting both opportunities and challenges. Marketing professionals are inundated with data and need guidance on leveraging it effectively to craft successful marketing strategies. Additionally, the ethical and privacy concerns surrounding the collection and use of customer data make the marketing landscape even more complex.Improving Service Quality and Customer Engagement With Marketing Intelligence is a groundbreaking book that offers a comprehensive solution to these challenges. This book is a must-read for marketing professionals, business owners, and students, providing a practical guide to navigating the digital age. It explores the impact of digitalization on marketing practices. It offers insights into customer behavior, equipping readers with the knowledge and skills needed to thrive in today's competitive market. The book's interdisciplinary approach integrates insights from marketing, technology, data science, and ethics, giving readers a holistic understanding of marketing intelligence."-- Provided by publisher. Also available in print. Mode of access: World Wide Web. Description based on title screen (IGI Global, viewed 07/22/2024). Artificial intelligence. Big data. Blockchains (Databases) Consumer satisfaction. Customer services. Marketing Technological innovations. Artificial Intelligence Technologies. Artificial Neural Networks. B2B Marketing. Big Data. Blockchain. Customer Decision-Making. Customer Experiences. Customer Relationship Manager (CRM). Customer Satisfaction. Customer Service. Data Mining. Digital Transformation. Emotional Intelligence. Industry 4.0. Internet of Things (IoT). Electronic books. Bhandari, Arabinda editor. Kabiraj, Sajal editor. Priya, Samant Shant editor. Sinha, Mudita editor. IGI Global, publisher. Print version: 9798369368138 |
| spellingShingle | Improving service quality and customer engagement with marketing intelligence Chapter 1. Decoding customer DNA: leveraging marketing intelligence for future engagement -- Chapter 2. Enhancing customer experiences with service robots: the role of consumer behavior, customer orientation, and emotional intelligence -- Chapter 3. Disentangling the link between service quality and customer brand engagement: the case of Abu Khader Automotive -- Chapter 4. Unleashing the power of customer personalization in the digital age with artificial intelligence -- Chapter 5. Negative customer engagement and brand hate in users of extreme snow-sports brands -- Chapter 6. From interaction to immersion: exploring AR and VR's transformative role in consumer engagement -- Chapter 7. High performance work system: a competitive advantage chronicle for management -- Chapter 8. Exploring the synergy of artificial intelligence and big data analytics in enhancing customer engagement strategies: future trends, ethical implications, and business outcomes -- Chapter 9. Decoding the landscape of customer engagement: marketing intelligence backed with AI and neuro-linguistics hack -- Chapter 10. Business models updated for a digitalized and sustainable world -- Chapter 11. A study exploring the effect of subliminally priming known human faces vs. unknown human faces on product selections by consumers: unseen motivators -- Chapter 12. Enhancing academic credential verification through blockchain technology adoption in university academic management systems -- Chapter 13. Application of neuro-linguistic programming techniques in organizational leadership. Artificial intelligence. Big data. Blockchains (Databases) Consumer satisfaction. Customer services. Marketing Technological innovations. |
| title | Improving service quality and customer engagement with marketing intelligence |
| title_auth | Improving service quality and customer engagement with marketing intelligence |
| title_exact_search | Improving service quality and customer engagement with marketing intelligence |
| title_full | Improving service quality and customer engagement with marketing intelligence Mudita Sinha, Arabinda Bhandari, Samant Shant Priya, Sajal Kabiraj, editors. |
| title_fullStr | Improving service quality and customer engagement with marketing intelligence Mudita Sinha, Arabinda Bhandari, Samant Shant Priya, Sajal Kabiraj, editors. |
| title_full_unstemmed | Improving service quality and customer engagement with marketing intelligence Mudita Sinha, Arabinda Bhandari, Samant Shant Priya, Sajal Kabiraj, editors. |
| title_short | Improving service quality and customer engagement with marketing intelligence |
| title_sort | improving service quality and customer engagement with marketing intelligence |
| topic | Artificial intelligence. Big data. Blockchains (Databases) Consumer satisfaction. Customer services. Marketing Technological innovations. |
| topic_facet | Artificial intelligence. Big data. Blockchains (Databases) Consumer satisfaction. Customer services. Marketing Technological innovations. Electronic books. |
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