AI and machine learning applications in supply chains and marketing:

"While artificial intelligence (AI) simulates human intelligence in machines, machine learning (ML) enables systems to learn from data without explicit programming. In marketing and supply chain management, AI and ML empower businesses to analyze consumer behavior, personalize experiences, opti...

Ausführliche Beschreibung

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Bibliographische Detailangaben
Weitere Verfasser: Garwi, Jabulani 1984- (HerausgeberIn), Masengu, Reason 1982- (HerausgeberIn), Tsikada, Charles (HerausgeberIn)
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) IGI Global 2025.
Schriftenreihe:Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.
Schlagworte:
Online-Zugang:DE-862
DE-863
Zusammenfassung:"While artificial intelligence (AI) simulates human intelligence in machines, machine learning (ML) enables systems to learn from data without explicit programming. In marketing and supply chain management, AI and ML empower businesses to analyze consumer behavior, personalize experiences, optimize advertising strategies, forecast consumer demands, manage inventory, plan routes, and mitigate risks. Businesses can enhance efficiency, accuracy, decision-making, customer engagement, and cost-effectiveness when integrating AI and ML in marketing and supply chain operations. Further research is necessary to drive success in the dynamic marketplace. AI and Machine Learning Applications in Supply Chains and Marketing bridges the gap between theoretical knowledge and practical application of AI and ML in marketing and supply chain management. It examines emerging technologies that can revolutionize industries by transforming business operations. This book covers topics such as data analysis, sustainable development, and blockchain, and is a useful resource for business owners, economists, marketing professionals, engineers, computer scientists, academicians, and researchers."--
Beschreibung:21 PDFs (488 Seiten)
Also available in print.
Format:Mode of access: World Wide Web.
Bibliographie:Includes bibliographical references and index.
ISBN:9798369367629
Zugangseinschränkungen:Restricted to subscribers or individual electronic text purchasers.

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