Emerging trends in food and agribusiness marketing:
"In the modern era, changing consumer preferences, and global economic shifts, the food and agribusiness sector finds itself at a pivotal juncture. The food production, distribution, and marketing landscape are evolving at an unprecedented pace, presenting challenges and opportunities for indus...
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| Other Authors: | , , , , |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA)
IGI Global
2025.
|
| Series: | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.
|
| Subjects: | |
| Online Access: | DE-862 DE-863 |
| Summary: | "In the modern era, changing consumer preferences, and global economic shifts, the food and agribusiness sector finds itself at a pivotal juncture. The food production, distribution, and marketing landscape are evolving at an unprecedented pace, presenting challenges and opportunities for industry stakeholders. In response, companies must adopt innovative strategies to stay competitive and meet the growing demands for sustainability and transparency. It is essential to embrace these changes to ensure long-term viability and address the evolving expectations of consumers and regulators alike. Emerging Trends in Food and Agribusiness Marketing focuses on the unique challenges and opportunities in marketing within the agriculture industry. It blends traditional marketing principles with the nuances and emerging trends specific to agribusiness. Covering topics such as blockchain technology, food supply transparency, and organic food consumption, this book is an excellent resource for entrepreneurs, industry professionals, educators, graduate and postgraduate students, scholars, academicians, and more."-- |
| Physical Description: | 20 PDFs (452 Seiten) Also available in print. |
| Format: | Mode of access: World Wide Web. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9798369367179 |
| Access: | Restricted to subscribers or individual electronic text purchasers. |
Staff View
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| 245 | 0 | 0 | |a Emerging trends in food and agribusiness marketing |c Satish Chandra Pant, V. G. Venkatesh, Priyanka Panday, Gargi Pant Shukla, Shiba Parhi, editors. |
| 264 | 1 | |a Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) |b IGI Global |c 2025. | |
| 300 | |a 20 PDFs (452 Seiten) | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a electronic |2 isbdmedia | ||
| 338 | |a online resource |2 rdacarrier | ||
| 490 | 1 | |a Advances in marketing, customer relationship management, and e-services (AMCRMES) book series | |
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Foreword -- Preface -- Chapter 1. Future of Agri-Business Marketing: Predictions and Insights -- Chapter 2. Agri-Business Marketing and Branding in Bangladesh and India: Challenges and Opportunities -- Chapter 3. Leveraging Blockchain for Food Supply Transparency: From Farm to Fork -- Chapter 4. Information Communication Technology Enables Agricultural Innovation and Sustainable Growth of Agripreneurs -- Chapter 5. Recurring Onion and Tomato Crises in India: A Critical Analysis and Future Perspectives -- Chapter 6. Driving Sustainable Consumption: Exploring the Impact of Sales Promotions on Green Purchase Behavior -- Chapter 7. Leveraging Blockchain Technology for Transparent Supply Chains: Safeguarding the Market for Authentic Agriculture-Based Mint Oil -- Chapter 8. Collaborative Marketing Strategies in Agriculture for Global Reach and Local Impact -- Chapter 9. Inspiring Agribusiness Marketing Model of Tribal Community in Andhra Pradesh: A Case Study of Manyam Sahaja Farmers Producer Company Ltd. -- Chapter 10. E-NAM and Agricultural Market Integration: A Pathway to Improved Farm Incomes -- Chapter 11. Overcoming Barriers to Industry 4.0 Adoption in the Indian Dairy Sector: A Strategic Approach -- Chapter 12. Global Trends in Organic Food Consumption Studies: A Bibliometric Perspective -- Compilation of References -- About the Contributors -- Index. | |
| 506 | |a Restricted to subscribers or individual electronic text purchasers. | ||
| 520 | 3 | |a "In the modern era, changing consumer preferences, and global economic shifts, the food and agribusiness sector finds itself at a pivotal juncture. The food production, distribution, and marketing landscape are evolving at an unprecedented pace, presenting challenges and opportunities for industry stakeholders. In response, companies must adopt innovative strategies to stay competitive and meet the growing demands for sustainability and transparency. It is essential to embrace these changes to ensure long-term viability and address the evolving expectations of consumers and regulators alike. Emerging Trends in Food and Agribusiness Marketing focuses on the unique challenges and opportunities in marketing within the agriculture industry. It blends traditional marketing principles with the nuances and emerging trends specific to agribusiness. Covering topics such as blockchain technology, food supply transparency, and organic food consumption, this book is an excellent resource for entrepreneurs, industry professionals, educators, graduate and postgraduate students, scholars, academicians, and more."-- |c Provided by publisher. | |
| 530 | |a Also available in print. | ||
| 538 | |a Mode of access: World Wide Web. | ||
| 588 | |a Description based on title screen (IGI Global, viewed 11/21/2024). | ||
| 650 | 0 | |a Agricultural industries. | |
| 650 | 0 | |a Agricultural industries |x Economic aspects. | |
| 650 | 0 | |a Farm produce |x Marketing. | |
| 650 | 0 | |a Food industry and trade. | |
| 650 | 0 | |a Food |x Marketing. | |
| 653 | |a Agribusiness Marketing. | ||
| 653 | |a Agripreneurs. | ||
| 653 | |a Blockchain Technology. | ||
| 653 | |a Branding. | ||
| 653 | |a Collaborative Marketing. | ||
| 653 | |a Dairy Sector. | ||
| 653 | |a Food Marketing. | ||
| 653 | |a Food Supply Transparency. | ||
| 653 | |a Industry 4.0. | ||
| 653 | |a Information Communication Technology (ICT) | ||
| 653 | |a Organic Food Consumption. | ||
| 653 | |a Transparent Supply Chains. | ||
| 655 | 4 | |a Electronic books. | |
| 700 | 1 | |a Panday, Priyanka |e editor. | |
| 700 | 1 | |a Pant, Satish Chandra |e editor. | |
| 700 | 1 | |a Parhi, Shiba |e editor. | |
| 700 | 1 | |a Shukla, Gargi Pant |e editor. | |
| 700 | 1 | |a Venkatesh, V. G. |e editor. | |
| 710 | 2 | |a IGI Global, |e publisher. | |
| 776 | 0 | 8 | |i Print version: |z 9798369367155 |
| 830 | 0 | |a Advances in marketing, customer relationship management, and e-services (AMCRMES) book series. | |
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| 912 | |a ZDB-98-IGB | ||
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| author2 | Panday, Priyanka Pant, Satish Chandra Parhi, Shiba Shukla, Gargi Pant Venkatesh, V. G. |
| author2_role | edt edt edt edt edt |
| author2_variant | p p pp s c p sc scp s p sp g p s gp gps v g v vg vgv |
| author_facet | Panday, Priyanka Pant, Satish Chandra Parhi, Shiba Shukla, Gargi Pant Venkatesh, V. G. |
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| contents | Foreword -- Preface -- Chapter 1. Future of Agri-Business Marketing: Predictions and Insights -- Chapter 2. Agri-Business Marketing and Branding in Bangladesh and India: Challenges and Opportunities -- Chapter 3. Leveraging Blockchain for Food Supply Transparency: From Farm to Fork -- Chapter 4. Information Communication Technology Enables Agricultural Innovation and Sustainable Growth of Agripreneurs -- Chapter 5. Recurring Onion and Tomato Crises in India: A Critical Analysis and Future Perspectives -- Chapter 6. Driving Sustainable Consumption: Exploring the Impact of Sales Promotions on Green Purchase Behavior -- Chapter 7. Leveraging Blockchain Technology for Transparent Supply Chains: Safeguarding the Market for Authentic Agriculture-Based Mint Oil -- Chapter 8. Collaborative Marketing Strategies in Agriculture for Global Reach and Local Impact -- Chapter 9. Inspiring Agribusiness Marketing Model of Tribal Community in Andhra Pradesh: A Case Study of Manyam Sahaja Farmers Producer Company Ltd. -- Chapter 10. E-NAM and Agricultural Market Integration: A Pathway to Improved Farm Incomes -- Chapter 11. Overcoming Barriers to Industry 4.0 Adoption in the Indian Dairy Sector: A Strategic Approach -- Chapter 12. Global Trends in Organic Food Consumption Studies: A Bibliometric Perspective -- Compilation of References -- About the Contributors -- Index. |
| ctrlnum | (CaBNVSL)slc00007072 (OCoLC)1473359518 |
| dewey-full | 338.19 |
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| dewey-ones | 338 - Production |
| dewey-raw | 338.19 |
| dewey-search | 338.19 |
| dewey-sort | 3338.19 |
| dewey-tens | 330 - Economics |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| genre | Electronic books. |
| genre_facet | Electronic books. |
| id | ZDB-98-IGB-00345348 |
| illustrated | Not Illustrated |
| indexdate | 2025-03-18T14:30:38Z |
| institution | BVB |
| isbn | 9798369367179 |
| language | English |
| oclc_num | 1473359518 |
| open_access_boolean | |
| owner | DE-862 DE-BY-FWS DE-863 DE-BY-FWS |
| owner_facet | DE-862 DE-BY-FWS DE-863 DE-BY-FWS |
| physical | 20 PDFs (452 Seiten) Also available in print. |
| psigel | ZDB-98-IGB FWS_PDA_IGB ZDB-98-IGB |
| publishDate | 2025 |
| publishDateSearch | 2025 |
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| publisher | IGI Global |
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| series | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series. |
| series2 | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series |
| spelling | Emerging trends in food and agribusiness marketing Satish Chandra Pant, V. G. Venkatesh, Priyanka Panday, Gargi Pant Shukla, Shiba Parhi, editors. Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) IGI Global 2025. 20 PDFs (452 Seiten) text rdacontent electronic isbdmedia online resource rdacarrier Advances in marketing, customer relationship management, and e-services (AMCRMES) book series Includes bibliographical references and index. Foreword -- Preface -- Chapter 1. Future of Agri-Business Marketing: Predictions and Insights -- Chapter 2. Agri-Business Marketing and Branding in Bangladesh and India: Challenges and Opportunities -- Chapter 3. Leveraging Blockchain for Food Supply Transparency: From Farm to Fork -- Chapter 4. Information Communication Technology Enables Agricultural Innovation and Sustainable Growth of Agripreneurs -- Chapter 5. Recurring Onion and Tomato Crises in India: A Critical Analysis and Future Perspectives -- Chapter 6. Driving Sustainable Consumption: Exploring the Impact of Sales Promotions on Green Purchase Behavior -- Chapter 7. Leveraging Blockchain Technology for Transparent Supply Chains: Safeguarding the Market for Authentic Agriculture-Based Mint Oil -- Chapter 8. Collaborative Marketing Strategies in Agriculture for Global Reach and Local Impact -- Chapter 9. Inspiring Agribusiness Marketing Model of Tribal Community in Andhra Pradesh: A Case Study of Manyam Sahaja Farmers Producer Company Ltd. -- Chapter 10. E-NAM and Agricultural Market Integration: A Pathway to Improved Farm Incomes -- Chapter 11. Overcoming Barriers to Industry 4.0 Adoption in the Indian Dairy Sector: A Strategic Approach -- Chapter 12. Global Trends in Organic Food Consumption Studies: A Bibliometric Perspective -- Compilation of References -- About the Contributors -- Index. Restricted to subscribers or individual electronic text purchasers. "In the modern era, changing consumer preferences, and global economic shifts, the food and agribusiness sector finds itself at a pivotal juncture. The food production, distribution, and marketing landscape are evolving at an unprecedented pace, presenting challenges and opportunities for industry stakeholders. In response, companies must adopt innovative strategies to stay competitive and meet the growing demands for sustainability and transparency. It is essential to embrace these changes to ensure long-term viability and address the evolving expectations of consumers and regulators alike. Emerging Trends in Food and Agribusiness Marketing focuses on the unique challenges and opportunities in marketing within the agriculture industry. It blends traditional marketing principles with the nuances and emerging trends specific to agribusiness. Covering topics such as blockchain technology, food supply transparency, and organic food consumption, this book is an excellent resource for entrepreneurs, industry professionals, educators, graduate and postgraduate students, scholars, academicians, and more."-- Provided by publisher. Also available in print. Mode of access: World Wide Web. Description based on title screen (IGI Global, viewed 11/21/2024). Agricultural industries. Agricultural industries Economic aspects. Farm produce Marketing. Food industry and trade. Food Marketing. Agribusiness Marketing. Agripreneurs. Blockchain Technology. Branding. Collaborative Marketing. Dairy Sector. Food Supply Transparency. Industry 4.0. Information Communication Technology (ICT) Organic Food Consumption. Transparent Supply Chains. Electronic books. Panday, Priyanka editor. Pant, Satish Chandra editor. Parhi, Shiba editor. Shukla, Gargi Pant editor. Venkatesh, V. G. editor. IGI Global, publisher. Print version: 9798369367155 Advances in marketing, customer relationship management, and e-services (AMCRMES) book series. |
| spellingShingle | Emerging trends in food and agribusiness marketing Advances in marketing, customer relationship management, and e-services (AMCRMES) book series. Foreword -- Preface -- Chapter 1. Future of Agri-Business Marketing: Predictions and Insights -- Chapter 2. Agri-Business Marketing and Branding in Bangladesh and India: Challenges and Opportunities -- Chapter 3. Leveraging Blockchain for Food Supply Transparency: From Farm to Fork -- Chapter 4. Information Communication Technology Enables Agricultural Innovation and Sustainable Growth of Agripreneurs -- Chapter 5. Recurring Onion and Tomato Crises in India: A Critical Analysis and Future Perspectives -- Chapter 6. Driving Sustainable Consumption: Exploring the Impact of Sales Promotions on Green Purchase Behavior -- Chapter 7. Leveraging Blockchain Technology for Transparent Supply Chains: Safeguarding the Market for Authentic Agriculture-Based Mint Oil -- Chapter 8. Collaborative Marketing Strategies in Agriculture for Global Reach and Local Impact -- Chapter 9. Inspiring Agribusiness Marketing Model of Tribal Community in Andhra Pradesh: A Case Study of Manyam Sahaja Farmers Producer Company Ltd. -- Chapter 10. E-NAM and Agricultural Market Integration: A Pathway to Improved Farm Incomes -- Chapter 11. Overcoming Barriers to Industry 4.0 Adoption in the Indian Dairy Sector: A Strategic Approach -- Chapter 12. Global Trends in Organic Food Consumption Studies: A Bibliometric Perspective -- Compilation of References -- About the Contributors -- Index. Agricultural industries. Agricultural industries Economic aspects. Farm produce Marketing. Food industry and trade. Food Marketing. |
| title | Emerging trends in food and agribusiness marketing |
| title_auth | Emerging trends in food and agribusiness marketing |
| title_exact_search | Emerging trends in food and agribusiness marketing |
| title_full | Emerging trends in food and agribusiness marketing Satish Chandra Pant, V. G. Venkatesh, Priyanka Panday, Gargi Pant Shukla, Shiba Parhi, editors. |
| title_fullStr | Emerging trends in food and agribusiness marketing Satish Chandra Pant, V. G. Venkatesh, Priyanka Panday, Gargi Pant Shukla, Shiba Parhi, editors. |
| title_full_unstemmed | Emerging trends in food and agribusiness marketing Satish Chandra Pant, V. G. Venkatesh, Priyanka Panday, Gargi Pant Shukla, Shiba Parhi, editors. |
| title_short | Emerging trends in food and agribusiness marketing |
| title_sort | emerging trends in food and agribusiness marketing |
| topic | Agricultural industries. Agricultural industries Economic aspects. Farm produce Marketing. Food industry and trade. Food Marketing. |
| topic_facet | Agricultural industries. Agricultural industries Economic aspects. Farm produce Marketing. Food industry and trade. Food Marketing. Electronic books. |
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