Destination branding and bias in ecotourism:

"Destination branding in ecotourism shapes tourist and traveler's perceptions and experiences. It creates a unique identity for a location that highlights its natural beauty, cultural heritage, and commitment to sustainability. Biases may also impact this branding, influencing which destin...

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Bibliographic Details
Other Authors: Abrar, Muhammad 1976- (Editor), Kiran, Faiqa 1982- (Editor), Nawaz, Muhammad Asim 1986- (Editor)
Format: Electronic eBook
Language:English
Published: Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) IGI Global 2025.
Series:Advances in hospitality, tourism, and the services industry (AHTSI) book series.
Subjects:
Online Access:DE-862
DE-863
Summary:"Destination branding in ecotourism shapes tourist and traveler's perceptions and experiences. It creates a unique identity for a location that highlights its natural beauty, cultural heritage, and commitment to sustainability. Biases may also impact this branding, influencing which destinations are promoted and their perception by potential visitors. Factors like socioeconomic status, geographic location, and environmental narratives can lead to disparities in visibility and accessibility. Further understanding of these biases can develop authentic and equitable ecotourism practices that benefit both travelers and local communities. Destination Branding and Bias in Ecotourism explores practices and strategies in ecotourism using destination marketing, bias, and brand authenticity. It examines the use of intelligent technologies and data analysis for marketing strategies to promote cultural sites and environmentally conserved areas. This book covers topics such as environmental science, digital technology, and social media, and is a useful resource for computer engineers, environmental scientists, marketers, tourism professionals, academicians, and researchers."--
Physical Description:23 PDFs (570 Seiten)
Also available in print.
Format:Mode of access: World Wide Web.
Bibliography:Includes bibliographical references and index.
ISBN:9798369367018
Access:Restricted to subscribers or individual electronic text purchasers.

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