Ethical AI and data management strategies in marketing:
"In today's fast-paced digital world, marketers face an ever-growing challenge: effectively navigating the vast and complex data landscape while ensuring ethical practices. The explosion of digital information has created new opportunities for targeted marketing. Still, it has also raised...
Gespeichert in:
| Weitere Verfasser: | , , , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA)
IGI Global
2024.
|
| Schlagworte: | |
| Online-Zugang: | DE-862 DE-863 |
| Zusammenfassung: | "In today's fast-paced digital world, marketers face an ever-growing challenge: effectively navigating the vast and complex data landscape while ensuring ethical practices. The explosion of digital information has created new opportunities for targeted marketing. Still, it has also raised concerns about privacy, security, and the responsible use of data. Marketers risk damaging consumer trust and facing regulatory scrutiny without a comprehensive understanding of data governance and ethical frameworks.Ethical AI and Data Management Strategies in Marketing provides a timely and comprehensive solution. This insightful guide offers practical strategies for implementing robust data governance plans that focus on eradicating isolated data repositories and adhering to ethical guidelines. These theoretical and actionable strategies give marketers the confidence to implement them effectively. By leveraging the power of artificial intelligence in marketing, marketers can enhance their understanding of the target audience and optimize content creation while maintaining ethical standards. The book delves into essential topics such as data privacy, ethical marketing, and technology ethics, providing valuable insights and practical solutions for managing data ethically in modern marketing."-- |
| Beschreibung: | 22 PDFs (303 Seiten) Also available in print. |
| Format: | Mode of access: World Wide Web. |
| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 9798369366622 |
| Zugangseinschränkungen: | Restricted to subscribers or individual electronic text purchasers. |
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| 245 | 0 | 0 | |a Ethical AI and data management strategies in marketing |c Shefali Saluja, Varun Nayyar, Kuldeep Rojhe, Sandhir Sharma, editors. |
| 246 | 3 | |a Ethical artificial intelligence and data management strategies in marketing | |
| 264 | 1 | |a Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) |b IGI Global |c 2024. | |
| 300 | |a 22 PDFs (303 Seiten) | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a electronic |2 isbdmedia | ||
| 338 | |a online resource |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Chapter 1. A preliminary study on ethics and sustainability in hospitality employer branding -- Chapter 2. AI in marketing: AI-powered chatbot -- Chapter 3. Blockchain and its derived technologies: shaping the future generation of digital businesses with a focus on decentralized finance and the metaverse -- Chapter 4. Consumer policy: the relationship between AI and data privacy -- Chapter 5. Digital transformation of marketing processes, customer privacy, data security, and emerging challenges in fostering sustainable digital marketing -- Chapter 6. Global ambitions, local realities: Uber Eats' marketing strategy in India and its demise -- Chapter 7. Impact of e-WOM on the brand image and purchase intention of the consumer: an empirical study -- Chapter 8. Revolutionizing marketing by utilizing the power of artificial intelligence -- Chapter 9. Leveraging artificial intelligence in education: enhancing learning experience -- Chapter 10. Science mapping of "artificial intelligence in education" literature landscape: a bibliometric and content analysis discourse -- Chapter 11. Role of artificial intelligence in strategic debt sustainability planning -- Chapter 12. Rise of artificial intelligence in marketing: strategies for ethical implementation -- Chapter 13. Unveiling the transformative landscape: a bibliometric exploration of AI integration in healthcare -- Chapter 14. Examining the impact of AI on education: ethical, psychological, and pedagogical perspectives -- Chapter 15. Addressing ethical concerns in digital marketing: challenges, strategies, and industry participation. | |
| 506 | |a Restricted to subscribers or individual electronic text purchasers. | ||
| 520 | 3 | |a "In today's fast-paced digital world, marketers face an ever-growing challenge: effectively navigating the vast and complex data landscape while ensuring ethical practices. The explosion of digital information has created new opportunities for targeted marketing. Still, it has also raised concerns about privacy, security, and the responsible use of data. Marketers risk damaging consumer trust and facing regulatory scrutiny without a comprehensive understanding of data governance and ethical frameworks.Ethical AI and Data Management Strategies in Marketing provides a timely and comprehensive solution. This insightful guide offers practical strategies for implementing robust data governance plans that focus on eradicating isolated data repositories and adhering to ethical guidelines. These theoretical and actionable strategies give marketers the confidence to implement them effectively. By leveraging the power of artificial intelligence in marketing, marketers can enhance their understanding of the target audience and optimize content creation while maintaining ethical standards. The book delves into essential topics such as data privacy, ethical marketing, and technology ethics, providing valuable insights and practical solutions for managing data ethically in modern marketing."-- |c Provided by publisher. | |
| 530 | |a Also available in print. | ||
| 538 | |a Mode of access: World Wide Web. | ||
| 588 | |a Description based on title screen (IGI Global, viewed 07/22/2024). | ||
| 650 | 0 | |a Artificial intelligence. | |
| 650 | 0 | |a Internet marketing. | |
| 650 | 0 | |a Marketing |x Technological innovations. | |
| 653 | |a Artificial Intelligence Enabled Customer Experience. | ||
| 653 | |a Artificial Intelligence in Marketing. | ||
| 653 | |a Consumer Privacy. | ||
| 653 | |a Data Governance. | ||
| 653 | |a Data Privacy Standards. | ||
| 653 | |a Database Management. | ||
| 653 | |a Digital Platforms. | ||
| 653 | |a Ethical Marketing. | ||
| 653 | |a Marketing Analytics. | ||
| 653 | |a Online Advertising Standards. | ||
| 653 | |a Online Consumer Psychology. | ||
| 653 | |a Societal Ethics. | ||
| 653 | |a Sustainable Governance. | ||
| 653 | |a Technology Ethics. | ||
| 653 | |a Virtual Assistance. | ||
| 655 | 4 | |a Electronic books. | |
| 700 | 1 | |a Nayyar, Varun |e editor. | |
| 700 | 1 | |a Rojhe, Kuldeep |e editor. | |
| 700 | 1 | |a Saluja, Shefali |d 1991- |e editor. | |
| 700 | 1 | |a Sharma, Sandhir |e editor. | |
| 710 | 2 | |a IGI Global, |e publisher. | |
| 776 | 0 | 8 | |i Print version: |z 9798369366608 |
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| 912 | |a ZDB-98-IGB | ||
| 049 | |a DE-862 | ||
| 049 | |a DE-863 | ||
Datensatz im Suchindex
| DE-BY-FWS_katkey | ZDB-98-IGB-00344836 |
|---|---|
| _version_ | 1826942603892883456 |
| adam_text | |
| any_adam_object | |
| author2 | Nayyar, Varun Rojhe, Kuldeep Saluja, Shefali 1991- Sharma, Sandhir |
| author2_role | edt edt edt edt |
| author2_variant | v n vn k r kr s s ss s s ss |
| author_facet | Nayyar, Varun Rojhe, Kuldeep Saluja, Shefali 1991- Sharma, Sandhir |
| building | Verbundindex |
| bvnumber | localFWS |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.1265 .E84 2024e |
| callnumber-search | HF5415.1265 .E84 2024e |
| callnumber-sort | HF 45415.1265 E84 42024E |
| callnumber-subject | HF - Commerce |
| collection | ZDB-98-IGB |
| contents | Chapter 1. A preliminary study on ethics and sustainability in hospitality employer branding -- Chapter 2. AI in marketing: AI-powered chatbot -- Chapter 3. Blockchain and its derived technologies: shaping the future generation of digital businesses with a focus on decentralized finance and the metaverse -- Chapter 4. Consumer policy: the relationship between AI and data privacy -- Chapter 5. Digital transformation of marketing processes, customer privacy, data security, and emerging challenges in fostering sustainable digital marketing -- Chapter 6. Global ambitions, local realities: Uber Eats' marketing strategy in India and its demise -- Chapter 7. Impact of e-WOM on the brand image and purchase intention of the consumer: an empirical study -- Chapter 8. Revolutionizing marketing by utilizing the power of artificial intelligence -- Chapter 9. Leveraging artificial intelligence in education: enhancing learning experience -- Chapter 10. Science mapping of "artificial intelligence in education" literature landscape: a bibliometric and content analysis discourse -- Chapter 11. Role of artificial intelligence in strategic debt sustainability planning -- Chapter 12. Rise of artificial intelligence in marketing: strategies for ethical implementation -- Chapter 13. Unveiling the transformative landscape: a bibliometric exploration of AI integration in healthcare -- Chapter 14. Examining the impact of AI on education: ethical, psychological, and pedagogical perspectives -- Chapter 15. Addressing ethical concerns in digital marketing: challenges, strategies, and industry participation. |
| ctrlnum | (CaBNVSL)slc00006223 (OCoLC)1450143366 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| genre | Electronic books. |
| genre_facet | Electronic books. |
| id | ZDB-98-IGB-00344836 |
| illustrated | Not Illustrated |
| indexdate | 2025-03-18T14:30:38Z |
| institution | BVB |
| isbn | 9798369366622 |
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| oclc_num | 1450143366 |
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| physical | 22 PDFs (303 Seiten) Also available in print. |
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| publishDate | 2024 |
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| spelling | Ethical AI and data management strategies in marketing Shefali Saluja, Varun Nayyar, Kuldeep Rojhe, Sandhir Sharma, editors. Ethical artificial intelligence and data management strategies in marketing Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) IGI Global 2024. 22 PDFs (303 Seiten) text rdacontent electronic isbdmedia online resource rdacarrier Includes bibliographical references and index. Chapter 1. A preliminary study on ethics and sustainability in hospitality employer branding -- Chapter 2. AI in marketing: AI-powered chatbot -- Chapter 3. Blockchain and its derived technologies: shaping the future generation of digital businesses with a focus on decentralized finance and the metaverse -- Chapter 4. Consumer policy: the relationship between AI and data privacy -- Chapter 5. Digital transformation of marketing processes, customer privacy, data security, and emerging challenges in fostering sustainable digital marketing -- Chapter 6. Global ambitions, local realities: Uber Eats' marketing strategy in India and its demise -- Chapter 7. Impact of e-WOM on the brand image and purchase intention of the consumer: an empirical study -- Chapter 8. Revolutionizing marketing by utilizing the power of artificial intelligence -- Chapter 9. Leveraging artificial intelligence in education: enhancing learning experience -- Chapter 10. Science mapping of "artificial intelligence in education" literature landscape: a bibliometric and content analysis discourse -- Chapter 11. Role of artificial intelligence in strategic debt sustainability planning -- Chapter 12. Rise of artificial intelligence in marketing: strategies for ethical implementation -- Chapter 13. Unveiling the transformative landscape: a bibliometric exploration of AI integration in healthcare -- Chapter 14. Examining the impact of AI on education: ethical, psychological, and pedagogical perspectives -- Chapter 15. Addressing ethical concerns in digital marketing: challenges, strategies, and industry participation. Restricted to subscribers or individual electronic text purchasers. "In today's fast-paced digital world, marketers face an ever-growing challenge: effectively navigating the vast and complex data landscape while ensuring ethical practices. The explosion of digital information has created new opportunities for targeted marketing. Still, it has also raised concerns about privacy, security, and the responsible use of data. Marketers risk damaging consumer trust and facing regulatory scrutiny without a comprehensive understanding of data governance and ethical frameworks.Ethical AI and Data Management Strategies in Marketing provides a timely and comprehensive solution. This insightful guide offers practical strategies for implementing robust data governance plans that focus on eradicating isolated data repositories and adhering to ethical guidelines. These theoretical and actionable strategies give marketers the confidence to implement them effectively. By leveraging the power of artificial intelligence in marketing, marketers can enhance their understanding of the target audience and optimize content creation while maintaining ethical standards. The book delves into essential topics such as data privacy, ethical marketing, and technology ethics, providing valuable insights and practical solutions for managing data ethically in modern marketing."-- Provided by publisher. Also available in print. Mode of access: World Wide Web. Description based on title screen (IGI Global, viewed 07/22/2024). Artificial intelligence. Internet marketing. Marketing Technological innovations. Artificial Intelligence Enabled Customer Experience. Artificial Intelligence in Marketing. Consumer Privacy. Data Governance. Data Privacy Standards. Database Management. Digital Platforms. Ethical Marketing. Marketing Analytics. Online Advertising Standards. Online Consumer Psychology. Societal Ethics. Sustainable Governance. Technology Ethics. Virtual Assistance. Electronic books. Nayyar, Varun editor. Rojhe, Kuldeep editor. Saluja, Shefali 1991- editor. Sharma, Sandhir editor. IGI Global, publisher. Print version: 9798369366608 |
| spellingShingle | Ethical AI and data management strategies in marketing Chapter 1. A preliminary study on ethics and sustainability in hospitality employer branding -- Chapter 2. AI in marketing: AI-powered chatbot -- Chapter 3. Blockchain and its derived technologies: shaping the future generation of digital businesses with a focus on decentralized finance and the metaverse -- Chapter 4. Consumer policy: the relationship between AI and data privacy -- Chapter 5. Digital transformation of marketing processes, customer privacy, data security, and emerging challenges in fostering sustainable digital marketing -- Chapter 6. Global ambitions, local realities: Uber Eats' marketing strategy in India and its demise -- Chapter 7. Impact of e-WOM on the brand image and purchase intention of the consumer: an empirical study -- Chapter 8. Revolutionizing marketing by utilizing the power of artificial intelligence -- Chapter 9. Leveraging artificial intelligence in education: enhancing learning experience -- Chapter 10. Science mapping of "artificial intelligence in education" literature landscape: a bibliometric and content analysis discourse -- Chapter 11. Role of artificial intelligence in strategic debt sustainability planning -- Chapter 12. Rise of artificial intelligence in marketing: strategies for ethical implementation -- Chapter 13. Unveiling the transformative landscape: a bibliometric exploration of AI integration in healthcare -- Chapter 14. Examining the impact of AI on education: ethical, psychological, and pedagogical perspectives -- Chapter 15. Addressing ethical concerns in digital marketing: challenges, strategies, and industry participation. Artificial intelligence. Internet marketing. Marketing Technological innovations. |
| title | Ethical AI and data management strategies in marketing |
| title_alt | Ethical artificial intelligence and data management strategies in marketing |
| title_auth | Ethical AI and data management strategies in marketing |
| title_exact_search | Ethical AI and data management strategies in marketing |
| title_full | Ethical AI and data management strategies in marketing Shefali Saluja, Varun Nayyar, Kuldeep Rojhe, Sandhir Sharma, editors. |
| title_fullStr | Ethical AI and data management strategies in marketing Shefali Saluja, Varun Nayyar, Kuldeep Rojhe, Sandhir Sharma, editors. |
| title_full_unstemmed | Ethical AI and data management strategies in marketing Shefali Saluja, Varun Nayyar, Kuldeep Rojhe, Sandhir Sharma, editors. |
| title_short | Ethical AI and data management strategies in marketing |
| title_sort | ethical ai and data management strategies in marketing |
| topic | Artificial intelligence. Internet marketing. Marketing Technological innovations. |
| topic_facet | Artificial intelligence. Internet marketing. Marketing Technological innovations. Electronic books. |
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