Managing customer-centric strategies in the digital landscape:
"In today's rapidly evolving digital landscape, the integration of emerging technologies has reshaped the business world and propelled companies to keep pace with advancements like artificial intelligence, data science, blockchain, and reality virtualization. These technologies are no long...
Saved in:
| Other Authors: | , , |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA)
IGI Global
2025.
|
| Series: | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.
|
| Subjects: | |
| Online Access: | DE-863 |
| Summary: | "In today's rapidly evolving digital landscape, the integration of emerging technologies has reshaped the business world and propelled companies to keep pace with advancements like artificial intelligence, data science, blockchain, and reality virtualization. These technologies are no longer just tools for efficiency but are crucial drivers of customer-centric strategies that enhance productivity and service. As businesses strive to maximize the value of their technology investments, they must integrate these innovations into their entire business ecosystem to meet the needs of socially connected, tech-savvy customers. Leveraging Emerging Technologies for Customer-Centric Business Strategies explores the crucial intersection of technological innovation and customer-centricity in the digital age. These chapters delve into how companies can effectively implement new technologies such as AI, machine learning, and big data analytics, to better serve customer demands and foster stronger engagement. By examining current business models, predicting future trends, and analyzing the role of customer involvement in co-creation, this comprehensive resource provides researchers, business practitioners, and academics with the strategies needed to navigate the fast-paced, technology-driven marketplace."-- |
| Physical Description: | 26 PDFs (652 Seiten) Also available in print. |
| Format: | Mode of access: World Wide Web. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9798369356708 |
| Access: | Restricted to subscribers or individual electronic text purchasers. |
Staff View
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| 245 | 0 | 0 | |a Managing customer-centric strategies in the digital landscape |c Ree Chan Ho, Bee Lian Song, Poh Kiong Tee, editors. |
| 264 | 1 | |a Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) |b IGI Global |c 2025. | |
| 300 | |a 26 PDFs (652 Seiten) | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a electronic |2 isbdmedia | ||
| 338 | |a online resource |2 rdacarrier | ||
| 490 | 1 | |a Advances in marketing, customer relationship management, and e-services (AMCRMES) book series | |
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Foreword -- Preface -- Chapter 1. The Impact of Digital Products and Artificial Intelligence on Sustainable Marketing Methods -- Chapter 2. Transactions to Relationship: Customers Engagement in the Digital Age -- Chapter 3. Customer Centricity Orientation in Artificial Intelligence of Things (AIoT): Uncovering Customer Engagement From Customers' Gratifications -- Chapter 4. IoT in Financial Services Innovations in Banking and Insurance -- Chapter 5. The Transformative Power of AI and AR in Customer-Centric Services in the Tourism and Hospitality Sector: Looking Back to Predict the Future Outlook -- Chapter 6. The Metaverse as a Market Place: Reinventing Customer Engagement and Commerce in Virtual World -- Chapter 7. Navigating Online Trust and Loyalty: Unraveling the Mediating Role of Perceived Value in Malaysia's Digital Financial Services -- Chapter 8. Utilization of Artificial Intelligence in the Digital Marketing Industry -- Chapter 9. Role of AI-Powered CRM in Business -- Chapter 10. Can Digital Transformation Foster Customer Centricity in a Developing Country Under Western Economic Sanctions?: A Case Study of Iranian Banking -- Chapter 11. Strategic Sustainability: Maximizing Profits in Downturns Through Holistic Management of Perishable Products -- Chapter 12. Examining the Dynamic Capabilities of Uzbekistan SMEs in the Context of Digital Transformation -- Chapter 13. Effects of User-Generated Content on Tourist Travel Intention: Mediating Role of Perceived Value of User-Generated Content on Social Media -- Chapter 14. The Stimulating Effect of E-Wallet on Impulse Purchase From the Perspective of Customers in Klang Valley -- Chapter 15. Social Media Adoption for Enhanced Customer Engagement: A UTAUT Study Among Wedding Photographers -- Chapter 16. Factors Influencing Customer Adoption of Battery Electric Vehicle Direct Current Charging -- Chapter 17. The Role of Blockchain in Virtual Tourism Transactions -- Chapter 18. Innovative Systems: Entertainment, Gaming, and the Metaverse -- Compilation of References -- About the Contributors -- Index. | |
| 506 | |a Restricted to subscribers or individual electronic text purchasers. | ||
| 520 | 3 | |a "In today's rapidly evolving digital landscape, the integration of emerging technologies has reshaped the business world and propelled companies to keep pace with advancements like artificial intelligence, data science, blockchain, and reality virtualization. These technologies are no longer just tools for efficiency but are crucial drivers of customer-centric strategies that enhance productivity and service. As businesses strive to maximize the value of their technology investments, they must integrate these innovations into their entire business ecosystem to meet the needs of socially connected, tech-savvy customers. Leveraging Emerging Technologies for Customer-Centric Business Strategies explores the crucial intersection of technological innovation and customer-centricity in the digital age. These chapters delve into how companies can effectively implement new technologies such as AI, machine learning, and big data analytics, to better serve customer demands and foster stronger engagement. By examining current business models, predicting future trends, and analyzing the role of customer involvement in co-creation, this comprehensive resource provides researchers, business practitioners, and academics with the strategies needed to navigate the fast-paced, technology-driven marketplace."-- |c Provided by publisher. | |
| 530 | |a Also available in print. | ||
| 538 | |a Mode of access: World Wide Web. | ||
| 588 | |a Description based on title screen (IGI Global, viewed 11/21/2024). | ||
| 650 | 0 | |a Artificial intelligence. | |
| 650 | 0 | |a Consumer behavior |x Data processing. | |
| 650 | 0 | |a Customer relations. | |
| 650 | 0 | |a Organizational effectiveness. | |
| 650 | 0 | |a Teleshopping |x Psychological aspects. | |
| 653 | |a Artificial Intelligence. | ||
| 653 | |a Banking and Insurance. | ||
| 653 | |a Commerce in Virtual World. | ||
| 653 | |a CRM. | ||
| 653 | |a Customer Engagement. | ||
| 653 | |a Digital Age. | ||
| 653 | |a Digital Products. | ||
| 653 | |a Generated Content. | ||
| 653 | |a Innovative Systems. | ||
| 653 | |a Metaverse. | ||
| 653 | |a Online Trust. | ||
| 653 | |a Perceived Value. | ||
| 653 | |a SMEs. | ||
| 653 | |a Social Media. | ||
| 653 | |a Sustainable Marketing. | ||
| 655 | 4 | |a Electronic books. | |
| 700 | 1 | |a Ho, Ree Chan |e editor. | |
| 700 | 1 | |a Song, Bee Lian |e editor. | |
| 700 | 1 | |a Tee, Poh Kiong |e editor. | |
| 710 | 2 | |a IGI Global, |e publisher. | |
| 776 | 0 | 8 | |i Print version: |z 9798369356685 |
| 830 | 0 | |a Advances in marketing, customer relationship management, and e-services (AMCRMES) book series. | |
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| 912 | |a ZDB-98-IGB | ||
| 049 | |a DE-863 | ||
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| adam_text | |
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| author2 | Ho, Ree Chan Song, Bee Lian Tee, Poh Kiong |
| author2_role | edt edt edt |
| author2_variant | r c h rc rch b l s bl bls p k t pk pkt |
| author_facet | Ho, Ree Chan Song, Bee Lian Tee, Poh Kiong |
| building | Verbundindex |
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| callnumber-first | H - Social Science |
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| contents | Foreword -- Preface -- Chapter 1. The Impact of Digital Products and Artificial Intelligence on Sustainable Marketing Methods -- Chapter 2. Transactions to Relationship: Customers Engagement in the Digital Age -- Chapter 3. Customer Centricity Orientation in Artificial Intelligence of Things (AIoT): Uncovering Customer Engagement From Customers' Gratifications -- Chapter 4. IoT in Financial Services Innovations in Banking and Insurance -- Chapter 5. The Transformative Power of AI and AR in Customer-Centric Services in the Tourism and Hospitality Sector: Looking Back to Predict the Future Outlook -- Chapter 6. The Metaverse as a Market Place: Reinventing Customer Engagement and Commerce in Virtual World -- Chapter 7. Navigating Online Trust and Loyalty: Unraveling the Mediating Role of Perceived Value in Malaysia's Digital Financial Services -- Chapter 8. Utilization of Artificial Intelligence in the Digital Marketing Industry -- Chapter 9. Role of AI-Powered CRM in Business -- Chapter 10. Can Digital Transformation Foster Customer Centricity in a Developing Country Under Western Economic Sanctions?: A Case Study of Iranian Banking -- Chapter 11. Strategic Sustainability: Maximizing Profits in Downturns Through Holistic Management of Perishable Products -- Chapter 12. Examining the Dynamic Capabilities of Uzbekistan SMEs in the Context of Digital Transformation -- Chapter 13. Effects of User-Generated Content on Tourist Travel Intention: Mediating Role of Perceived Value of User-Generated Content on Social Media -- Chapter 14. The Stimulating Effect of E-Wallet on Impulse Purchase From the Perspective of Customers in Klang Valley -- Chapter 15. Social Media Adoption for Enhanced Customer Engagement: A UTAUT Study Among Wedding Photographers -- Chapter 16. Factors Influencing Customer Adoption of Battery Electric Vehicle Direct Current Charging -- Chapter 17. The Role of Blockchain in Virtual Tourism Transactions -- Chapter 18. Innovative Systems: Entertainment, Gaming, and the Metaverse -- Compilation of References -- About the Contributors -- Index. |
| ctrlnum | (CaBNVSL)slc00007052 (OCoLC)1473359223 |
| dewey-full | 658.8342 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8342 |
| dewey-search | 658.8342 |
| dewey-sort | 3658.8342 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| genre | Electronic books. |
| genre_facet | Electronic books. |
| id | ZDB-98-IGB-00341270 |
| illustrated | Not Illustrated |
| indexdate | 2025-03-07T12:04:12Z |
| institution | BVB |
| isbn | 9798369356708 |
| language | English |
| oclc_num | 1473359223 |
| open_access_boolean | |
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| owner_facet | DE-863 DE-BY-FWS |
| physical | 26 PDFs (652 Seiten) Also available in print. |
| psigel | ZDB-98-IGB FWS_PDA_IGB ZDB-98-IGB |
| publishDate | 2025 |
| publishDateSearch | 2025 |
| publishDateSort | 2025 |
| publisher | IGI Global |
| record_format | marc |
| series | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series. |
| series2 | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series |
| spelling | Managing customer-centric strategies in the digital landscape Ree Chan Ho, Bee Lian Song, Poh Kiong Tee, editors. Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) IGI Global 2025. 26 PDFs (652 Seiten) text rdacontent electronic isbdmedia online resource rdacarrier Advances in marketing, customer relationship management, and e-services (AMCRMES) book series Includes bibliographical references and index. Foreword -- Preface -- Chapter 1. The Impact of Digital Products and Artificial Intelligence on Sustainable Marketing Methods -- Chapter 2. Transactions to Relationship: Customers Engagement in the Digital Age -- Chapter 3. Customer Centricity Orientation in Artificial Intelligence of Things (AIoT): Uncovering Customer Engagement From Customers' Gratifications -- Chapter 4. IoT in Financial Services Innovations in Banking and Insurance -- Chapter 5. The Transformative Power of AI and AR in Customer-Centric Services in the Tourism and Hospitality Sector: Looking Back to Predict the Future Outlook -- Chapter 6. The Metaverse as a Market Place: Reinventing Customer Engagement and Commerce in Virtual World -- Chapter 7. Navigating Online Trust and Loyalty: Unraveling the Mediating Role of Perceived Value in Malaysia's Digital Financial Services -- Chapter 8. Utilization of Artificial Intelligence in the Digital Marketing Industry -- Chapter 9. Role of AI-Powered CRM in Business -- Chapter 10. Can Digital Transformation Foster Customer Centricity in a Developing Country Under Western Economic Sanctions?: A Case Study of Iranian Banking -- Chapter 11. Strategic Sustainability: Maximizing Profits in Downturns Through Holistic Management of Perishable Products -- Chapter 12. Examining the Dynamic Capabilities of Uzbekistan SMEs in the Context of Digital Transformation -- Chapter 13. Effects of User-Generated Content on Tourist Travel Intention: Mediating Role of Perceived Value of User-Generated Content on Social Media -- Chapter 14. The Stimulating Effect of E-Wallet on Impulse Purchase From the Perspective of Customers in Klang Valley -- Chapter 15. Social Media Adoption for Enhanced Customer Engagement: A UTAUT Study Among Wedding Photographers -- Chapter 16. Factors Influencing Customer Adoption of Battery Electric Vehicle Direct Current Charging -- Chapter 17. The Role of Blockchain in Virtual Tourism Transactions -- Chapter 18. Innovative Systems: Entertainment, Gaming, and the Metaverse -- Compilation of References -- About the Contributors -- Index. Restricted to subscribers or individual electronic text purchasers. "In today's rapidly evolving digital landscape, the integration of emerging technologies has reshaped the business world and propelled companies to keep pace with advancements like artificial intelligence, data science, blockchain, and reality virtualization. These technologies are no longer just tools for efficiency but are crucial drivers of customer-centric strategies that enhance productivity and service. As businesses strive to maximize the value of their technology investments, they must integrate these innovations into their entire business ecosystem to meet the needs of socially connected, tech-savvy customers. Leveraging Emerging Technologies for Customer-Centric Business Strategies explores the crucial intersection of technological innovation and customer-centricity in the digital age. These chapters delve into how companies can effectively implement new technologies such as AI, machine learning, and big data analytics, to better serve customer demands and foster stronger engagement. By examining current business models, predicting future trends, and analyzing the role of customer involvement in co-creation, this comprehensive resource provides researchers, business practitioners, and academics with the strategies needed to navigate the fast-paced, technology-driven marketplace."-- Provided by publisher. Also available in print. Mode of access: World Wide Web. Description based on title screen (IGI Global, viewed 11/21/2024). Artificial intelligence. Consumer behavior Data processing. Customer relations. Organizational effectiveness. Teleshopping Psychological aspects. Artificial Intelligence. Banking and Insurance. Commerce in Virtual World. CRM. Customer Engagement. Digital Age. Digital Products. Generated Content. Innovative Systems. Metaverse. Online Trust. Perceived Value. SMEs. Social Media. Sustainable Marketing. Electronic books. Ho, Ree Chan editor. Song, Bee Lian editor. Tee, Poh Kiong editor. IGI Global, publisher. Print version: 9798369356685 Advances in marketing, customer relationship management, and e-services (AMCRMES) book series. |
| spellingShingle | Managing customer-centric strategies in the digital landscape Advances in marketing, customer relationship management, and e-services (AMCRMES) book series. Foreword -- Preface -- Chapter 1. The Impact of Digital Products and Artificial Intelligence on Sustainable Marketing Methods -- Chapter 2. Transactions to Relationship: Customers Engagement in the Digital Age -- Chapter 3. Customer Centricity Orientation in Artificial Intelligence of Things (AIoT): Uncovering Customer Engagement From Customers' Gratifications -- Chapter 4. IoT in Financial Services Innovations in Banking and Insurance -- Chapter 5. The Transformative Power of AI and AR in Customer-Centric Services in the Tourism and Hospitality Sector: Looking Back to Predict the Future Outlook -- Chapter 6. The Metaverse as a Market Place: Reinventing Customer Engagement and Commerce in Virtual World -- Chapter 7. Navigating Online Trust and Loyalty: Unraveling the Mediating Role of Perceived Value in Malaysia's Digital Financial Services -- Chapter 8. Utilization of Artificial Intelligence in the Digital Marketing Industry -- Chapter 9. Role of AI-Powered CRM in Business -- Chapter 10. Can Digital Transformation Foster Customer Centricity in a Developing Country Under Western Economic Sanctions?: A Case Study of Iranian Banking -- Chapter 11. Strategic Sustainability: Maximizing Profits in Downturns Through Holistic Management of Perishable Products -- Chapter 12. Examining the Dynamic Capabilities of Uzbekistan SMEs in the Context of Digital Transformation -- Chapter 13. Effects of User-Generated Content on Tourist Travel Intention: Mediating Role of Perceived Value of User-Generated Content on Social Media -- Chapter 14. The Stimulating Effect of E-Wallet on Impulse Purchase From the Perspective of Customers in Klang Valley -- Chapter 15. Social Media Adoption for Enhanced Customer Engagement: A UTAUT Study Among Wedding Photographers -- Chapter 16. Factors Influencing Customer Adoption of Battery Electric Vehicle Direct Current Charging -- Chapter 17. The Role of Blockchain in Virtual Tourism Transactions -- Chapter 18. Innovative Systems: Entertainment, Gaming, and the Metaverse -- Compilation of References -- About the Contributors -- Index. Artificial intelligence. Consumer behavior Data processing. Customer relations. Organizational effectiveness. Teleshopping Psychological aspects. |
| title | Managing customer-centric strategies in the digital landscape |
| title_auth | Managing customer-centric strategies in the digital landscape |
| title_exact_search | Managing customer-centric strategies in the digital landscape |
| title_full | Managing customer-centric strategies in the digital landscape Ree Chan Ho, Bee Lian Song, Poh Kiong Tee, editors. |
| title_fullStr | Managing customer-centric strategies in the digital landscape Ree Chan Ho, Bee Lian Song, Poh Kiong Tee, editors. |
| title_full_unstemmed | Managing customer-centric strategies in the digital landscape Ree Chan Ho, Bee Lian Song, Poh Kiong Tee, editors. |
| title_short | Managing customer-centric strategies in the digital landscape |
| title_sort | managing customer centric strategies in the digital landscape |
| topic | Artificial intelligence. Consumer behavior Data processing. Customer relations. Organizational effectiveness. Teleshopping Psychological aspects. |
| topic_facet | Artificial intelligence. Consumer behavior Data processing. Customer relations. Organizational effectiveness. Teleshopping Psychological aspects. Electronic books. |
| work_keys_str_mv | AT horeechan managingcustomercentricstrategiesinthedigitallandscape AT songbeelian managingcustomercentricstrategiesinthedigitallandscape AT teepohkiong managingcustomercentricstrategiesinthedigitallandscape AT igiglobal managingcustomercentricstrategiesinthedigitallandscape |